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Austin, Texas Metropolitan Area

Career, job, and coaching marketplace platform for product professionals (Web/Responsive, SaaS, Marketplace)- Data-driven feature optimization: Analyzed platform usage to identify and prioritize popular features, segmenting users into distinct personas for targeted advertising and feature enhancement strategies.- Social media-driven organic growth: Launched a LinkedIn content campaign, experimenting with a variety of topics to attract different user types. Tracked engagement and feature adoption, leading to increased organic traffic and feature utilization.- Personalized email marketing and user segmentation: Led an email marketing campaign to thousands of segmented users, delivering tailored messages. Monitored user engagement and feature interaction, providing insights into user behavior and preferences.- Traffic growth and statistical analysis readiness: Achieved a 3.4x growth in organic traffic over 90 days through social media and email campaigns, working towards statistical significance to refine user targeting and feature development.

Platform providing payment solutions tailored to educational institutions, streamlining tuition, fees, and other financial transactions.- Cross-functional alignment: Collaborated with cross-functional teams, defining clear project scopes that ensured alignment on objectives, resulting in more streamlined development and efficient project execution.- Leadership and delivery: Led a technical team, ensuring successful project completion and meeting critical deadlines through effective task delegation, reviews, and team leadership.- Mentorship and growth: Mentored junior engineers, fostering skill development and enhancing team productivity, which led to faster issue resolution and higher-quality deliverables.

Austin, Texas Metropolitan Area

Texas-based wholesale company distributing ethnic grocery products, primarily Turkish goods, to various retail locations.- Business expansion and revenue growth: Led the expansion of the business into 50+ stores across four major Texas metroplexes, driving monthly sales growth to $70K through strategic market entry and operational efficiency.- Operations and client relationship management: Managed all wholesale operations, from sales processes to nurturing client relationships, ensuring smooth day-to-day operations and strong customer retention, which contributed to sustained business growth.- Brand and market innovation: Successfully introduced new foreign products to the U.S. market, building and maintaining brand relationships that diversified the company’s product offerings and increased market competitiveness.

Austin, Texas, United States

Career, job, and coaching marketplace platform for product professionals (Web/Responsive, SaaS, Marketplace)- Collaborative development of study guides: Worked closely with product managers and the engineering team to develop and launch six study guides for Product Managers, using HTML, CSS, and JavaScript templates, aimed at helping candidates secure roles at FAANG companies.- ProductHired platform contributions: Delivered key code functionalities across the application while working on other software components, improving user experience and ensuring the platform's continued success.- Long-term impact and content performance: Contributed to creating some of the most visited pages on ProductHired, which remained highly popular up to 2022, helping countless Product Managers secure FAANG positions.- Ongoing engagement and support: Continued to work intermittently with ProductHired after graduation, providing additional development support before launching a wholesale business.