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With over twelve years of experience in the digital marketing industry, I am the Founder and Partner of D-Dat Consultancy, a boutique agency that helps businesses grow online. I have a Master's degree in International Marketing from Sussex University and a Bachelor's degree in International Trade from Yeditepe University.My passion is to create and execute data-driven, customer-centric, and innovative digital strategies that deliver measurable results for my clients. I have worked with some of the world's leading brands, such as Coca-Cola, BBVA, Decathlon, adidas, and Opel, across various digital channels and platforms. I have also been recognized as one of the top 20 participants in the Nextgen 2016 program by Google and iProspect, and as a Facebook Blueprint Certified professional. In addition to running my own agency, I enjoy sharing my knowledge and expertise with the digital marketing community in Turkey. I have conducted multiple training sessions for SME business owners and brand managers on topics such as SEO, Analytics, and Programmatic Marketing. My goal is to contribute to the development and growth of the digital industry in Turkey and inspire the next generation of marketing leaders.
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FounderD-Dat Consultancy Jul 2021 - PresentIstanbul, Turkey -
Head Of DigitalGroupm May 2020 - Nov 2021Istanbul, Turkey -
Digital DirectorGroupm Türkiye Jun 2018 - May 2020Istanbul, Turkey -
Performance Marketing DirectorIprospect Jun 2017 - Jun 2018Istanbul, Turkey• Delegate the team of executives and specialists for the planning, implementation, and reporting of campaigns.• Oversee the performance of the campaign implementer team of specialists to make sure the client objective is met with the effective distribution of the budget across multiple digital channels.• Follow digital trends and encourage the team to use Beta products or third party tools like Marin, Omniture, Salesforce, Doubleclick . • Receive regular reports from the delegated team during campaign period to make sure client KPI's and planned ROI are reached before the end of campaign.• Play active role in the preparation of global/local pitch proposals.• Work in cooperation with agency partners and meet iProspect’s yearly goals.• Initiate alternative campaign structures based on existing CRM data of clients.• Generate campaign ideas to expand client's existing CRM data, in line with the target audience.• Coordinate e-commerce digital budgets over 7 million TL, analyze ROI by constant monitoring and reach the sales KPI or brand lift goals of the client.Main accounts: Coca Cola, Türkiye İş Bankası, adidas, Tchibo, Reebok, Decathlon -
Performance Marketing ManagerIprospect Sep 2014 - May 2017Istanbul, Turkey
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Performance Marketing SpecialistIprospect Jun 2012 - Sep 2014Istanbul, Turkey• Cooperate with online and offline teams to manage 360-degree media plan for multiple industriesAnalyze campaign objective and distribute budget accordingly across multiple digital channels- Develop media plans across search, paid social and display networks and use different tools like interest/demographic targeting/scheduling to reach the targeted audience• Track and optimize performance indicators like Google Adwords, Google Analytics, Marin, Doubleclick, Omniture on a weekly basis to increase ROI, concretely speaking website/mobile traffic, engagement or conversions, depending on the customer KPI’s• Prepare reports and regularly update clients about the status of campaigns• Follow closely the billing and accounting procedures of campaigns• Chase digital marketing trends and suggest implementing them into applicable customer media plans
Mesut Sefizade Skills
Mesut Sefizade Education Details
Frequently Asked Questions about Mesut Sefizade
What company does Mesut Sefizade work for?
Mesut Sefizade works for D-Dat Consultancy
What is Mesut Sefizade's role at the current company?
Mesut Sefizade's current role is Founder @ D-Dat Consultancy.
What is Mesut Sefizade's email address?
Mesut Sefizade's email address is me****@****ect.com
What is Mesut Sefizade's direct phone number?
Mesut Sefizade's direct phone number is +4420749*****
What schools did Mesut Sefizade attend?
Mesut Sefizade attended University Of Sussex, Yeditepe Üniversitesi / Yeditepe University.
What are some of Mesut Sefizade's interests?
Mesut Sefizade has interest in Politics, Children, Environment, Economic Empowerment.
What skills is Mesut Sefizade known for?
Mesut Sefizade has skills like Social Media Marketing, Social Media, Ppc, Digital Marketing, Google Analytics, Google Adwords, Online Advertising, Marketing, Sem, Facebook, Online Marketing, Media Planning.
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