Direction and management of daily activities for a direct-to-customer-focused music labelo Assumed controlling role in company strategy, brand messaging, and sales and marketing initiatives o Implemented a new comprehensive and targeted approach to marketing communicationso Put UK/European distribution into place for a 13% increase in overall company revenueso Increased efficiency of US distribution for a 210% increase in US retail revenues over 6 months o Assembled a… Show more Direction and management of daily activities for a direct-to-customer-focused music labelo Assumed controlling role in company strategy, brand messaging, and sales and marketing initiatives o Implemented a new comprehensive and targeted approach to marketing communicationso Put UK/European distribution into place for a 13% increase in overall company revenueso Increased efficiency of US distribution for a 210% increase in US retail revenues over 6 months o Assembled a comprehensive financial plan and budget allocation for 2017 Show less

Sam Calagione of Dogfish Head Brewing, says: "Entrepreneurs are fueled by risk, and an inherent desire to make their mark in their world." In that spirit, I'm proud to launch my new record label Blues Funeral Recordings 20 years from the debut of my first label, MeteorCity.

Project manager, in-house PR and artist relations for one of the most respected and ambitious independent labels in the stoner/doom/heavy psych niche of the metal universe.

Head of marketing team and contributor to overall business strategy for a business mindset coaching company serving entrepreneurial womeno Took over all email communications and customer-facing brand messaging in September 2017o Contributed to 38.14% growth of monthly recurring revenue on flagship product since hiring dateo Assumed responsibility for sales and descriptive copy on www.icaninstitute.com websiteo Manage in-house development and social media/design staff in… Show more Head of marketing team and contributor to overall business strategy for a business mindset coaching company serving entrepreneurial womeno Took over all email communications and customer-facing brand messaging in September 2017o Contributed to 38.14% growth of monthly recurring revenue on flagship product since hiring dateo Assumed responsibility for sales and descriptive copy on www.icaninstitute.com websiteo Manage in-house development and social media/design staff in efforts such as website expansion and redesign, podcast development, branding and collateral design, etc.o Manage and execute in weekly digital asset creation, i.e. landing pages, web pages, broadcast emails, automated email sequences, social posts, etc.o Monitor and report on company sales with revenue breakdowns by product, period, etc. Show less

Marketing, communications, brand messaging, digital initiatives for a youth empowerment companyo Reorganized site navigation and rewrote web copy for www.7mindsets.com in January 2016 to optimize user flow and create a 90% focus on academic programso Copyedited/updated five successive editions of 7 Mindsets to Live Your Ultimate Life (160 p. book)o Editing and QA of eleven courses of curriculum lessons and video scripts for core 7M producto Managed content marketing efforts,… Show more Marketing, communications, brand messaging, digital initiatives for a youth empowerment companyo Reorganized site navigation and rewrote web copy for www.7mindsets.com in January 2016 to optimize user flow and create a 90% focus on academic programso Copyedited/updated five successive editions of 7 Mindsets to Live Your Ultimate Life (160 p. book)o Editing and QA of eleven courses of curriculum lessons and video scripts for core 7M producto Managed content marketing efforts, incl. keyword and blog topic research, post editing/re-writing, SEO, web publishing (Wordpress), and social promotiono Coordinated email marketing activities including customer nurturing and prospect outreacho Developed online assets, e.g. landing pages, email and content drip campaigns, lead magnets, etc.o Creation and editing of customer-facing product language, web copy, marketing communications Show less

Food and beverage manager at Albuquerque’s highest-occupancy hotel for business travelerso Managed four food and beverage service outlets from breakfast through late-night bar serviceo Coordinated hiring, training, scheduling and payroll for a staff of thirty-fiveo Applied brand standards to maximize guest experience and team happinesso Promoted three times in 11 months

ALSO: All That’s Heavy, Albuquerque, NM 1997-2001Founded and operated an internationally-distributed record label and online music storeo Oversaw production (recording, mastering, design, manufacturing) of 40+ music releaseso Managed physical and digital distribution and licensing deals in 21 countrieso Secured placements on MTV and Fox Sports programs, Activision video games, Vans sports videoso Created and managed brand communications, press releases, artist… Show more ALSO: All That’s Heavy, Albuquerque, NM 1997-2001Founded and operated an internationally-distributed record label and online music storeo Oversaw production (recording, mastering, design, manufacturing) of 40+ music releaseso Managed physical and digital distribution and licensing deals in 21 countrieso Secured placements on MTV and Fox Sports programs, Activision video games, Vans sports videoso Created and managed brand communications, press releases, artist biographies, product descriptions, mailing list updates, and point-of-purchase materialso Tracked store inventory and all finances incl. project budgets and royalty calculationso Developed brand and artist awareness through advertising and PR campaignso Organized and facilitated sale of All That’s Heavy store in 2001; MeteorCity label in 2008 Show less