Metha Dwi Karina Email & Phone Number

- Provided recommendation for channels and content strategies optimization based on social media analysis, ensuring alignment with brand goals and audience preferences- Delivered competitive analysis, offering strategic recommendations and actionable insights to maintain a competitive edge.- Executed social media listening Clients:- Bioskop Online- Mencuri Raden Saleh- Budi Pekerti- Malam Pencabut Nyawa- Home Sweet Loan

- Identified and developed new product opportunities by analyzing trends in social media listening, allowing businesses to capture real-time customer insights and competitive intelligence.- Collaborated with cross-functional teams (product, tech, and marketing) to design and launch Social Media Listening features that meet customer demands and drive business growth.

Jakarta, Indonesia

- Defined top-level strategies and OKRs for the Social Media Team, ensuring alignment with business objectives and measurable success metrics.- Built comprehensive social media communication strategies, including audience insights, channel roles, campaign journeys, and content approaches for both organic and paid efforts.- Bridged strategy and execution, ensuring alignment between communication plans and creative outputs to maintain consistency and impact.- Spotted emerging trends and triggers, translating them into actionable content ideas and collaborating with the social media operations team for execution.- Led a team of six analysts & junior strategists, overseeing social media analytics, listening reports, and performance reviews to drive informed decision-making.- Optimized marketing technology workflows, managing Sprinklr to enhance content performance, improve operational efficiency, and achieve cost-effective media planning across social and collaborating with digital performance marketing teams.

- Defined and monitored OKRs for the Social Media Team, focusing on key metrics to drive strategy optimization and impactful outcomes.- Identified trends and triggers through social media listening, generating actionable insights and brainstorming with the operations team to craft relevant content.- Streamlined workflows and enhanced efficiency by managing Sprinklr, optimizing content performance, and achieving cost-effective media planning for social media and digital marketing teams.- Led a team of two analysts, delivering high-quality reports and insights across four key areas:(i) Channel and content optimization for owned social media platforms.(ii) Brand perception listening, identifying key sentiment trends and reputation risks.(iii) Consumer behavior insights from social media data to inform strategy.(iv) Trend analysis, forecasting opportunities to stay ahead of market shifts.

- Managed social media analytics tools to optimize performance and improve engagement on owned platforms.- Identified emerging trends and triggers, providing actionable references for relevant content creation and collaborating with the social media operations team for execution.- Optimized channels and content strategies, ensuring alignment with brand goals and audience preferences.- Delivered competitive analysis, offering strategic recommendations and actionable insights to maintain a competitive edge.- Executed social media listening for diverse stakeholders (Corporate Affairs, Marketing, Product, Research), focusing on:(i) Crisis monitoring and real-time alerts.(ii) Campaign monitoring and performance analysis.(iii) Brand health and sentiment tracking.(iv) Customer experience insights and product acceptance metrics

Indonesia

- Analyze social media & website performance for clients, converted into data-driven actionable insights- Provide Competitive Intelligence- Setup Key Performance Index- Pitch Social Media Analytics to prospective clients- Trend monitoring

Jabodetabek , Indonesia

- Coordinating work flow of media analysts - In-depth analysis for clients - Delivering key messages of news- Providing daily, weekly, and monthly report- Creating new analysis products.- Quality control of analysis products- Translating analysis report (Indonesian - English)- Presenting analysis product for leads or clients- Prepare quotation and proposal for new leads

Jl. Bhakti, Cilandak, Jakarta Selatan

• In-depth analysis for clients • Delivering key messages of news• Providing daily, weekly, and monthly report• Creating new analysis products.

• Teaching German in private for high school students to help them have better performance in German class at school• Teaching German in private and in a small group for students as a preparation to study in Germany.

German Studies

Education record