Marcel Rivera Baillargeon, Mce Email & Phone Number

Carpinteria, Ca, Us

In my dual roles as Digital Marketing Manager and acting Marketing Operations Director, I create the strategic plan and execute digital programs across both B2B and D2C segments, managing a comprehensive MarTech stack including Marketo MAP and Salesforce CRM. I lead the digital marketing team, guiding cross-functional groups to drive marketing initiatives that enhance brand visibility and operational efficiency. Noteworthy accomplishments include:- Integrated Marketing Leadership: Pioneer and implement integrated marketing campaigns that significantly raised brand visibility and engagement. Managed a dynamic team of marketing professionals, achieving alignment with our sustainability objectives and enhancing consumer interactions, resulting in a 200x growth in engagement metrics over 5 years.- MarTech Stack Enhancement: Spearheaded the integration and optimization of key marketing technologies (Marketo, SalesForce, and Google Platforms), which streamlined marketing processes, improved data analytics capabilities, and increased the company's revenue and reduced sales cycles.- Strategic Communications: Execute crisis and internal communication strategies, ensuring rapid and cohesive responses that uphold company values. My effective coordination during critical times safeguarded brand integrity and continuity of operations.Under my direction, our team advances digital marketing strategies and ensures they are efficiently integrated with overarching business goals, driving significant improvements in marketing efficiency and campaign effectiveness.

Carlsbad, Ca, Us

Lead the strategy and execution of SEO, SEM, and ASO at SleepScore Labs, dramatically enhancing our digital presence and customer interaction.- Strategic Innovation: Crafted and implemented advanced SEO, SEM, and ASO strategies, resulting in a 40% increase in organic search rankings and a 30% boost in ad conversion rates. Enhanced app visibility to the top 10 rank in the Wellness Category which led to a 50% uptick in downloads.- Analytical Optimization: Leveraged deep data insights to refine marketing tactics, optimizing budget allocations by 25% and boosting campaign effectiveness by 35%, which translated into higher traffic and increased conversion rates.- Collaborative Success: Partnered with cross-functional teams to integrate digital marketing strategies with broader company initiatives, fostering cohesive growth and innovation across platforms.

Santa Barbara, California, Us

Internet of Things (IoT). Lifestyle.Oversaw the full spectrum of our digital sales channels and SEM platforms, driving substantial growth in our direct-to-consumer (D2C) e-commerce business. My strategic approach to forecasting, sales projections, and agency collaboration has significantly enhanced our digital presence and revenue streams. Key achievements include:- E-Commerce and Digital Sales Leadership: Directed the overhaul of our e-commerce platforms and digital sales channels, increasing conversion rates by 135% through optimized user experiences and enhanced tech integrations into a Shopify platform.- Agency and Vendor Management: Collaborated closely with multiple agencies to construct and refine SEM platforms and other digital acquisition strategies, boosting overall online sales revenue by 40% and achieving a 30% growth in customer acquisition year-over-year.- Strategic Forecasting and Sales Projections: Managed and accurately forecasted sales projections, aligning inventory and marketing efforts with consumer demand trends, which led to a sustained 25% increase in sales efficiency and a reduction in overhead costs by 20%.These efforts positioned TrackR as a leader in IoT for lifestyle enhancements, revolutionizing how consumers track and manage their valuable items while ensuring optimal brand visibility and market expansion globally. My role bridges technical enhancements with strategic marketing execution, driving consistent growth and operational excellence in our e-commerce initiatives.

San Luis Obispo, California, Us

Played a pivotal role in expanding the digital presence and e-commerce success of this eco-conscious luxury brand. My comprehensive management of our online platforms and digital marketing strategies has significantly bolstered our market position. Notable contributions include:- Digital Growth Strategy: Developed and executed a comprehensive digital marketing strategy that increased direct-to-consumer sales by 45% within two years. This strategy encompassed SEO, PPC, social media marketing, and A/B testing, resulting in a 30% uplift in overall web traffic.- Digital Sales and Marketing Optimization: Implemented and managed the Magento e-commerce platform, website, and email marketing automation, which enhanced customer lifecycle communications and increased repeat customer rates by 20%. This initiative also contributed to a 25% improvement in customer lifetime value (CLV) measurement and optimization.- E-Commerce Channel Expansion: Successfully launched and integrated new sales channels on Houzz.com and Amazon.com, driving a 50% increase in brand visibility and acquiring 35% more new customers. These channels also contributed to a 15% improvement in in-store conversion rates.These achievements reflect my ability to effectively combine strategic digital marketing planning with execution, contributing significantly to Native Trails’ growth while maintaining alignment with its sustainability mission and brand ethos.

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Digital Publishing | LifestyleRevamped the web and e-commerce experience for Gospel Light, a Children's Church, and Sunday School Curriculum provider since 1938. Gospel Light provides teaching resources for churches globally with effective Bible teaching and learning resources.Worked with the executive team, stakeholders, and board members to lead the overhaul of the company’s online strategic vision to expand the direct-to-consumer market. Manage all aspects of online marketing, including; brand messaging, media relations, press release efforts, online content, social media, and advertising campaigns. Introduced workflows, increased online sales, and helped to build a customer subscription model for a company with a dependency on the printing and publishing trade industry.• Revamped the website, digital experience, and upgraded tech stack to create a smoother customer experience with higher conversion rates.• Expanded the e-commerce channel exceeding company revenue goals for digital assets.• Launched the GospelLight digital brand in the US and international markets• Part of the team responsible for the development of all re-branding, creative and content across all channels.Campaign Execution | Analysis | Optimization | Forecasting + Quantitative Modeling | Agency Management | Cross-Functional Collaboration

Santa Barbara, California, Us

Digital Educational Resource Platform.Helped increase annual sales from $2M to $5M in the first 24 months. Planned and developed the online channels, customer acquisition and retention strategies. Kept the executive team apprised of performance, reported findings, and made budget and performance recommendations to maximize ROI on both the B2B and B2C platforms. Built cross-department automation to communicate goals and objectives. • Created forecast models and presented campaign results to Director of Marketing and CEO.• Drove the overall strategy, success, and experience across all digital properties. Leveraged 3rd party applications to deliver a B2B + D2C digital experience for website visitors, prospects, customers, and partners.• Owned the SEO strategy and execution. Ran an iterative annual SEO audit of current assets and recommend architecture, process and content improvements.• Owned the website redesigns, ensuring consistency with brand guidelines as well as responsibility and management of all visual assets.• Managed the team that executed on all online marketing functions including SEO, PPC, Social Media, A/B Testing, Email Marketing, and Customer Service.• Trained the CMS team to support company’s websites. Maintained a site architecture and site templates to accommodate all content.• Managed relationships with engineering, agencies, developers, administrators, hosting companies, third-party platforms, and design teams.• Drove for continued web performance improvements through UX optimization and continuous A/B testing.

Leveraged analytics, testing, and data-driven decisions that offered business owners and marketing managers with additional bandwidth necessary to leverage SEO, SEM/PPC, social media, email, and online referral efforts to increase the return on their online investments.

San Jose, Ca, Us

Created the company business goals and marketing strategies. Established the advertising, affiliate networks, integrated marketing systems and CRM workflows necessary to convert leads into paying customers. In the first 6 months of business, 9% of leads turned into paying customers.

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Ensured the alignment on overall web analytics strategy, plans, KPI’s and metrics. Defined and managed a web analytics strategy and roadmap aligned with online channel objectives and needs. Analyzed and refined key metrics to measure channel effectiveness and web site performance.

Santa Barbara, Ca, Us

Executed marketing strategy for 5 publishing products and 3 events. Provided qualitative and quantitative analysis of product marketing, direct marketing, search engine traffic, and program management for the various product lines. Coordinated $5 million of online and hardcopy advertising traffic, capital structure, make versus buy decisions, and financial results for print magazines, online media, and fundraising events.

Washington, Dc, Us