• Responsible for the Channel program of the Electrician Channel• Responsible for handling and execution of annual sales and marketing plans for segments (AMSP)• Market and customer journey analysis• Market segmentation • Definition of marketing mix for channels• Digital (organic and paid) marketing activities• Channel management and development• Operational activity planning and execution• Customer event planning and execution• BtB and BtC marketing activities and campaigns• Market communication• PRM

• Responsible for the DIY channel and customers• Marketing -/ activity planning• Negotiation of commercial agreements and terms with customers• Key account management• Pricing• Product management of traded basket products• Project Management• Business development• Go-to-market strategy• Trade marketing / Merchandising development• Sales analysis and budgeting• Business case analysis• Stakeholder management in an international environment

Business Process Analyst – Sales Force Entity LeadBusiness Development / Commercial Excellence Department• Implementation/optimization/analyses of Sales Processes in sales through Salesforce CRM System• Research and analyses of CRM data on customers, pipeline, customer segmentation and sales force efficiency• Country Salesforce CRM System Entity Lead –> Communicating/implementing enhanced processes fitting the local organization• Driving Customer Segmentation Process – Commercial Action Plan Processes throughout several Business Units• Implementation and follow up on Country Sales force efficiency and pipeline KPI’s• Management reporting on Salesforce KPI’s• Creation of Management Tools - Reports & Dashboards - for Pipeline- and Sales force efficiency management• Project Management• CRM Process Training of Sales men / Managers• Responsible for and driving the local DK CRM Network of Excellence Community (Super users)• Managing Data Quality• Local Salesforce administrator

- Responsible for the categories: Electronically services, flowers, Non-food, grocery, refrigerated and frozen products- Assortment planning and optimization- Pricing- Merchandising- Product management and development / business development- Establishment of category analysis- Project management- Campaign and promotion planning- Negotiation of annual agreements, pricing, campaigns and general terms with existing and potential new Danish or foreign suppliers- Wide contact with suppliers, distribution, in-house marketing, procurement support, etc..

- Product base system responsible- Coordination and responsible of implementation of a new product base system- Various Category projects- Managing tasks of Market assistants- External- and internal analysis on category and sales