Define Retail Marketing activities based on the overall brand strategy for the Female brands (InWear, Part Two, Soaked in Luxury) in cooperation with buying and Retail operation. Develop, train and implement the internationale Visual Merchandising conceptKey responsibilities:- Communicate and navigate across various stakeholders internal and external. - Define effective work flows, time schedules and action plans. - Develop sales driven campaigns in cooperation with buying department and sales. - Cooperation with buying on the collection to secure the best visual product presentation in stores. - Development of the female brands Visual Merchandising concept. - Define and assist the development of the Retail VM Training App. - Assist on development of store designs. - Development, sourcing and production of POS.- Monitor and manage budget.Key Achievement(s):Created a more dynamic seasonal set-up in stores with strong sales-driven marketing campaigns during the season. Achieved a stronger visual product presentations in the stores, due to a close cooperation with the buying department assisting on defining the selection of styles.

Develop and implement the overall international Marketing strategy for the Companys multibrand stores. Develop and implement the international Visual Merchandising Concept. Key Responsibilities: - Develop and implement the overall Marketing strategy. - Development of visual expression on all digital platforms that matches the brand DNA. - Development of value-creating content for all digital platforms. - Develop, plan and implement the seasonal marketing activity plan. - Social Media Management - Development of ’sales driven’ marketing campaigns in cooperation with byuing department. - Define the Medie plan. - Responsible for the content and layout on the web page, e-mail marketing. - Develop and manage the overall expression on the photo shoots. - Develop and plan seasonal shop events to boots the sales. - Manage and motivate the team - contist of 8 individuals. Key achievement(s):Managing individuals with enthusiasm and energy though motivation, coaching and delegating and straight forward communications.Re-thinking and re-developing the overall visual concept on the campaigns for the Companys stores. Resulted in a more up to date and a more inspiring expression on the campaigns.

Key Responsibilities: - Development and production af IC GROUP global Window concept. - Development of IC GROUP global Visual Merchandise concept. - Development of det shop design on trade fairs. - Graphic design on in-store signage.

Key Responsibilities: - Development and production of Bestsellers/ Vero Moda global Window concept. - Sourcing and buying deccoration materials in the Far East. - Development of internationale VM guidelines - Develop, plan and executing international VM workshops. - Budget responsible. - Manage and motivate the team - 4 individuals. Key Achievement(s):Started up the department in Copenhagen. I hired everyone in my team.

Responsibilities: - Development and production af Friis & Co global Window concept. - Development of Friis & Co global Visual Merchandise concept. - Developement of Friis & Co global Store concept design.

Development of ECCO’s VM manual - hired by a consulting companys after I left my job at ECCO.

Responsibilities:Development of ECCO’s Global Visual Merchandise Franchise concept.Development of the global in-store and window concept.Develop, plan and execute the Internationale VM training workshops.Development of the visual concept for fairs.Development of international guidelines and manuals - translated to several various languages. Key Achievement(s):Developed ECCO’S globale VM franchise concept which was implemented successfully in markets in both Europe, USA and far East.