Matt Mettler Email & Phone Number

Greater Seattle Area

Slalom Consulting brings together business and technology expertise to help companies drive enterprise performance, accelerate innovation, enhance the customer experience, and increase employee productivity.I work on the Platforms team and specialize in leading complex software development programs to success. My experience across a variety of industry and technology sectors has given me a wide servant-leader skill set that includes expertise in:- Agile coaching and team… Show more Slalom Consulting brings together business and technology expertise to help companies drive enterprise performance, accelerate innovation, enhance the customer experience, and increase employee productivity.I work on the Platforms team and specialize in leading complex software development programs to success. My experience across a variety of industry and technology sectors has given me a wide servant-leader skill set that includes expertise in:- Agile coaching and team facilitation- Scrum mastering- Product ownership- Software production- MarTech strategy and subject matter expertise- Business architecture and analysis- Program/project management Show less

Boston, Ma

Led strategic planning and discovery efforts for enterprise-level digital transformation projects, validating and mapping out requirements, priorities, and timelines for client projectsConducted a broad suite of research activities for clients including market research, competitive benchmarking, surveys, focus groups, and engagement data analysis to generate actionable recommendations for system definitions and improvementsDirected company-wide improvements in SEO and web… Show more Led strategic planning and discovery efforts for enterprise-level digital transformation projects, validating and mapping out requirements, priorities, and timelines for client projectsConducted a broad suite of research activities for clients including market research, competitive benchmarking, surveys, focus groups, and engagement data analysis to generate actionable recommendations for system definitions and improvementsDirected company-wide improvements in SEO and web analytics practices, as well as oversaw all related client initiatives in those areas (reporting & analysis; health assessment and recommendations, incremental improvement, etc)Planned and implemented multi-channel user tracking and personalization systems to drive engagement and conversion rate optimization. Systems commonly worked with include Sitecore, Adobe Experience Manager, Google Analytics, Adobe SiteCatalyst, Marketo, and Pardot.Led client system training sessions to increase capabilities in web analytics, personalization, and testing, as well as streamline internal workflows to increase marketer efficiency. Show less

Boston, Massachusetts

Assessed digital marketing technology needs & setup/configured required infrastructure to support & track targeted outreach & inbound channelsManaged & optimized website for search, visitor funneling, and web trackingOversaw initial implementation & integration of marketing automation platform (Pardot)

Boston, Massachusetts

Worked with the founders to design and develop their data collection and analytics strategy and tech mix to ensure robust data collection to drive ongoing platform improvementAssisted with development of product roadmap and strategy, as well as marketing strategy

Greater Boston Area

Developed and presented marketing strategy plans that covered topics including -Messaging strategy, collateral/resources, budget allocation, internal sales processes, inbound/outbound channel mix recommendations, channel implementation details/timelines, lead-gen analysis/modeling, competitor/market research, customer attitude/profile researchWorked with clients on tactical projects including -Website development, messaging development, marketing/sales material development, PPC… Show more Developed and presented marketing strategy plans that covered topics including -Messaging strategy, collateral/resources, budget allocation, internal sales processes, inbound/outbound channel mix recommendations, channel implementation details/timelines, lead-gen analysis/modeling, competitor/market research, customer attitude/profile researchWorked with clients on tactical projects including -Website development, messaging development, marketing/sales material development, PPC campaigns, CRM setup/optimizationManaged the time and assignments of associates while leading both strategy and implementation projectsWorked with the rest of the strategy team to redefine, reorganize, and optimize internal strategy operations and processes Show less