Carolina Santana Email & Phone Number

Brasília, Distrito Federal, Brasil

Coordenação de Arte e Conteúdo Digital / Gerência de Produção Multimídia / Superintendência de Comunicação Digital e Mídias Sociais / PresidênciaA Coordenação de Arte e Conteúdo Digital desempenha um papel essencial na estratégia digital da EBC, integrando artes gráficas, videografismo, curadoria de arte e conteúdos digitais para atender às exigências do mercado e do público. Atuação nas mídias sociais dos cinco veículos da… Show more Coordenação de Arte e Conteúdo Digital / Gerência de Produção Multimídia / Superintendência de Comunicação Digital e Mídias Sociais / PresidênciaA Coordenação de Arte e Conteúdo Digital desempenha um papel essencial na estratégia digital da EBC, integrando artes gráficas, videografismo, curadoria de arte e conteúdos digitais para atender às exigências do mercado e do público. Atuação nas mídias sociais dos cinco veículos da EBC: • @EBC • @AgenciaBrasil • @TvBrasil • @RadioMec • @RadioNacional Show less

Brasília, Distrito Federal, Brasil

Atuação na Coordenação de Arte e Produção Audiovisual/Gerência de Comunicação Digital Pública/Superintendência de Comunicação Digital e Mídias Sociais/Presidência, em Brasília/DF.

Atividades: • Desenvolvimento de Plano de Marketing através da criação de estratégias para promover o crescimento e a visibilidade da marca. • Identificação do público-alvo e definição de ações direcionadas para alcançar o público desejado. • Criação de uma identidade visual de forma consistente, incluindo o design de logotipo. • Transmissão da personalidade da marca por meio de elementos visuais, como cores e tonalidades. • Produção de apresentações profissionais para… Show more Atividades: • Desenvolvimento de Plano de Marketing através da criação de estratégias para promover o crescimento e a visibilidade da marca. • Identificação do público-alvo e definição de ações direcionadas para alcançar o público desejado. • Criação de uma identidade visual de forma consistente, incluindo o design de logotipo. • Transmissão da personalidade da marca por meio de elementos visuais, como cores e tonalidades. • Produção de apresentações profissionais para eventos voltados ao empreendedorismo. • Construção de materiais promocionais como adesivos, carimbos, tags, embalagens e outros itens personalizados. • Planejamento e criação de posts de acordo com tendências para as redes sociais. • Atuação como social media, definindo estratégias para aumentar o engajamento e a presença da marca nas plataformas digitais. • Edição de vídeos voltados para redes sociais, eventos, captação de investidores e processos seletivos da aceleradora Green Hub, focada em negócios sustentáveis e verdes.Resultados e Prêmios: • II Encontro Internacional Inovatec de Inovação em Saúde, Feira de Inovação Tecnológica em Saúde do Distrito Federal. • Melhor apresentação na categoria “Os Canabinóides Revolucionando o Mercado dos Cosméticos”. • Startup acelerada pela The Green Hub. Show less

Outsourced by INFRAEROResponsible for the creation of company designs, conceptualizing and producing communication materials for INFRAERO targeted at both internal and external audiences.Development of materials for events, including designs for booths, invitations, and stage backdrop videos.

Creation of logos and brand promotion campaigns for: Julia Martins - makeup; Usina wash; Brigadeli; Caminho Canino; Ana Penna - Psychologist; Agência Magna Projeto Catavento - children's parties; CFEMEA; Gurei Studio - Elementus project - USA; Agência Magna - Client Equilibre; Agência Magna - Play Games, Pole Dance, Lavanderia Lava e Leva, and online course from Portugês DIgital.

Brasil

Development of art direction and creation of communication materials for Infraero, targeting both internal and external audiences.Reorganization of the social media posting process using Trello.Modernization of the company's website and development of its visual identity through work with colors, icons, elements, fonts, banners, layout, interactivity, visual enhancements, and user experience improvements.Creation of materials for events, including designs for booths, invitations… Show more Development of art direction and creation of communication materials for Infraero, targeting both internal and external audiences.Reorganization of the social media posting process using Trello.Modernization of the company's website and development of its visual identity through work with colors, icons, elements, fonts, banners, layout, interactivity, visual enhancements, and user experience improvements.Creation of materials for events, including designs for booths, invitations, backdrops, and stage background videos. Notable cases include Airport Inaugurations, EMAS system inauguration, and Infraero's 49th anniversary.Production of visual identity materials for internal communication, such as marketing emails, Conexão Infraero newsletter, presentations, and WhatsApp cards.Development of videos for internal communication, including motion videos.Promotion of Infraero University, including the creation of visual identity, standardization of colors and layout for materials, production of pieces, videos, and reels for social media showcasing, course calendars, motion videos introducing university instructors, updates to the University's webpage, Moodle layout, and marketplace.Layout design for booklets, guidelines, internal and external reports, newspapers, presentations, and informative infographics.Management of deliverables from third-party agencies, ensuring consistency and alignment with Infraero's culture and visual identity.Environmental branding with visual communication for headquarters and airports, providing relevant and strategic information to users.Notable projects: Covid Campaign, Take Care+ Campaign (self-care and caring for others), Masks Campaign, Infraero University, Service Portfolio, and the company's portal. Notable events: EMAS System Inauguration, Safe Boarding Inauguration, Intermodal.Result: 405,699 accesses on Infraero's portal in the first 5 months of this year (2023). Show less

Brasília E Região, Brasil

Creation of communication materials for guidance and environmental branding in various areas of the airport.Photography and filming of events for social media.Recording company executives for internal videos. Recording official videos for the Company's president. Recording of directors. Recording of instructors for certain courses at Infraero University.Production of visual identity materials for internal communication, such as marketing emails, Conexão Infraero newsletter… Show more Creation of communication materials for guidance and environmental branding in various areas of the airport.Photography and filming of events for social media.Recording company executives for internal videos. Recording official videos for the Company's president. Recording of directors. Recording of instructors for certain courses at Infraero University.Production of visual identity materials for internal communication, such as marketing emails, Conexão Infraero newsletter, presentations, and WhatsApp cards. Notable internal campaigns, such as Covid-19, Take Care+ of Yourself and Others, Infraero's 47th anniversary celebration, and the dissemination of the Guidelines Plan.Development of videos for internal communication, including motion videos. Notable campaigns, such as the President's End-of-Year Message and COVID-19 Protective Measures Alert; animated video for the Covid-19 campaign in 2020; animation video promoting the Training program; animations featuring Anvisa's instructions; editing and animation of Infraero's 47th anniversary video; editing and animation of the company's 2020 year-end video; and editing of commemorative videos.Layout design for booklets, guidelines, internal and external reports for newspapers, presentations, and informative infographics. Highlights: Covid-19 booklet in 2020; internal communication report; President's management report; annual report; Guidelines Plan; Publication of financial statements: 2020 - Folha de SP and Aero Paraná, Aero Amazonas, and Aero Maranhão bookletsCreation of materials and standardization of visual identity for social media platforms with over 102,000 followers, including cards and stories. Highlights: Regional Aviation; seasonal campaigns such as Children's Day, International Women's Day, city anniversaries, and airport anniversaries; campaigns promoting auctions and bidsBuilding and promoting interactive online forms. Highlights: one focused on combating corruption and another on COVID prevention Show less

Brasilia, São Paulo, Rio De Janeiro E Monçambique

Responsible for coordinating the activities of the Computer Graphics team, receiving and assigning tasks, organizing agendas, setting delivery deadlines, and establishing schedules using Wrike.Meetings with clients and post-production teams in Brasília and Rio de Janeiro.Development of graphic packages for clients, including visual identity and logo creation, production of 2D animations, and motion design for series and videos. Clients served include CNI, SESI, SENAI, Canal Futura, GNT,… Show more Responsible for coordinating the activities of the Computer Graphics team, receiving and assigning tasks, organizing agendas, setting delivery deadlines, and establishing schedules using Wrike.Meetings with clients and post-production teams in Brasília and Rio de Janeiro.Development of graphic packages for clients, including visual identity and logo creation, production of 2D animations, and motion design for series and videos. Clients served include CNI, SESI, SENAI, Canal Futura, GNT, Arte 1, O Boticário, and others.Highlighted projects:Canal Futura (available on Futura Play and Globoplay):Almanaque Saúde - a Hora da Mudança (CNI - SESI); Futura Profissão – Inovadores (CNI - SENAI); Futura Profissão – O Novo Mundo do Trabalho (CNI - SENAI); Futura Profissão - Indústria 4.0; Destino Educação – Escolas Inovadoras (CNI - SESI); Turma da Robótica (CNI - SESI); 100% Seguro – Panificação (CNI - SESI);CNI:Economia Circular - CNI; SESI Viva + (Portal da Indústria and Sistema Fibra); PEED (Programa de Eficiência Energética na Indústria);Canal GNT (available on Globoplay):Espaço para dois - with Marcelo Serrado and Mariana SantosCanal Arte 1:Arte na FotografiaOther projects:6th edition of the CNI SESI SENAI Marcantonio Vilaça Award; B2B Be Brasil - APEX; Fashion Teen - Courses and YouTube; Participation in the Film: Auto da Boa Mentira - Globoplay;Result: Name included in the credits of more than 13 projects. Show less

Development of scripts, aiming to create high-quality content.Production of professional videos, capturing moments while seeking authenticity.Design and creation of artwork, complementing and reinforcing the conveyed message.Editing with a focus on enhancing the user experience.Carefully planned publication strategies, aiming to maximize reach and audience engagement.Result:1 video with 267,000 viewsChannel with over 9.14 thousand subscribers

Brasília, Distrito Federal, Brasil

Internal Controls Directorate - DICOILayout design of presentations for the department, including the creation of animations to make the information more dynamic.Creation of personalized email marketing, announcements, invitations, and birthday cards, ensuring effective and personalized communication for employees.Development of the visual identity for events, creating visual materials that conveyed the appropriate message and atmosphere for each occasion.Winter clothing drive… Show more Internal Controls Directorate - DICOILayout design of presentations for the department, including the creation of animations to make the information more dynamic.Creation of personalized email marketing, announcements, invitations, and birthday cards, ensuring effective and personalized communication for employees.Development of the visual identity for events, creating visual materials that conveyed the appropriate message and atmosphere for each occasion.Winter clothing drive campaign, promoting solidarity and engaging employees in donating warm clothing to people in vulnerable situations.Movimenta DICOI, an employee incentive tournament to encourage physical exercise. Each exercise performed was counted as one hour, and each hour corresponded to 1km traveled until reaching a national branch of Banco do Brasil. Participants accumulated points and received rewards as a token of appreciation for their engagement and physical effort. Show less

Brasília, Distrito Federal, Brasil

Creation of e-mail marketing, press releases, invitations, and personalized birthday cards, aiming for effective and personalized communication with the recipients.Production of posts for the Twitter platform, developing relevant content to strengthen the organization's online presence.

Master Of Business Administration - Mba, Marketing E Comunicação Digital

Pós-Graduação Lato Sensu, Criação Publicitária

Bachelor Of Social Communication, Advertising And Marketing

No curso foi possível aprender sobre branding, criação, marketing, noções de fotografia e filmagem, desenvolvimento de peças publicitárias.

Curso Técnico, Computer Graphics

Ao decorrer do curso foi abordado técnicas de desenho, desenvolvimento de planta baixa de casas no AutoCAD, projetos de casa do 3ds Max.