• Responsible for Consumer BU’s digital communication activities, including multi-channel strategy (social media, website, influencer marketing, ePR), planning and execution, performance reporting and market rollouts • Engage with global, regional & local teams to set integrated digital standards, guidance & KPIs whilst developing online brand reputation, increasing brand awareness and driving conversion• Build global SEO strategy to increase website traffic, online brand visibility and… Show more • Responsible for Consumer BU’s digital communication activities, including multi-channel strategy (social media, website, influencer marketing, ePR), planning and execution, performance reporting and market rollouts • Engage with global, regional & local teams to set integrated digital standards, guidance & KPIs whilst developing online brand reputation, increasing brand awareness and driving conversion• Build global SEO strategy to increase website traffic, online brand visibility and sales• Lead global brand campaigns and HCP-to-consumer communications across digital channels• Build community management and influencer marketing strategies and tactics in alignment with brand, regulatory, legal and r&d teams Show less

• Create and manage brand engagement strategies• Develop brand contents (videos, images, texts, press releases, speeches) • Communicate through various channels (social media, company website, traditional media)• Conduct interviews with brand representatives, brand ambassadors and journalists• Organize international events• Analyze results and produce reports

• Develop and implement merchandising guidelines• Coordinate new POS openings worldwide• Organize in-store events• Develop POS animations and trade marketing tools• SIHH event coordination

• Develop POS animations and trade marketing tools • Develop visual merchandising training modules and train salespeople • Coordinate digital and print media campaigns• Organize products shooting• Baselworld event coordination

• Coordinate digital and print advertising campaigns• Organize products shooting• Update product catalogues• Write product certificates

• Audit of the construction sector in Tessin• Interview with customers and competitors• Reporting and presentation

• Copywriting and management of communication tools (press releases, newsletters, websites)• Events management (hospitality management, sponsoring, press meetings)• Preparation of daily press reviews, media monitoring, administrative follow-up

• Produce editorial contents and advertorials for 24 Heures newspaper and website• Conduct interviews

• Production and editing of radio news reports (audio takes and mix)• Conduct interviews

• Online Public Relations• Community Management• Content Management (copywriting, pictures and videos)

• Information gathering, writing of news reports• Testing of consumer products and services