Tom Meury

Tom Meury Email and Phone Number

Edmonds, WA, US
Tom Meury's Location
Edmonds, Washington, United States, United States
Tom Meury's Contact Details

Tom Meury personal email

n/a
About Tom Meury

Father / Spouse / Product Manager / Product Owner / WoodworkerMy job titles vary, but my passion never changes. I want to create products that make people’s lives better, easier, and more fun.I thrive on collaboration with stakeholders, engaging users and customers to get a deeper understanding of their needs, testing assumptions, making quick but informed decisions, and applying the principles of continuous discovery to help inform our long-term roadmap.Achievements- Led multiple large-scale projects requiring collaboration between engineering, design, and sales teams.- Managed paid marketing campaigns with yearly budgets exceeding $3 million.- Certified Scrum Product Owner- DE&I Committee member since 2021Favorite Product Manager Methodologies- Working Backwards- Jobs to be Done- Opportunity Solution Trees- Kano ModelFavorite Tools- Trello- Jira- Gliffy- LoopedIn- SiteSpectSkills- Roadmap planning- Product strategy- User experience design- Search engine marketing- Social media marketing- Agile methodologies (Scrum & Kanban particularly)- Data analysis & summarization- Stakeholder communication- Backlog prioritization- Conversion rate optimization

Tom Meury's Current Company Details
Life Fitness  / Hammer Strength

Life Fitness / Hammer Strength

View
Product Manager
Edmonds, WA, US
Website:
lifefitness.com
Employees:
2174
Tom Meury Work Experience Details
  • Life Fitness  / Hammer Strength
    Product Manager
    Life Fitness / Hammer Strength
    Edmonds, Wa, Us
  • Life Fitness
    Associate Product Manager
    Life Fitness Sep 2023 - Present
  • All Star Directories
    Growth Product Manager
    All Star Directories Jan 2021 - Jan 2023
    Seattle, Washington, United States
    • Owned and executed product vision and strategy, aligning product roadmap with feedback from customers, market needs, and business OKRs, accomplishing 80% of 2022 roadmap initiatives.• Championed the use of product requirements documents, held regular townhall meetings with stakeholders to discuss technical and strategic details of PRDs, reducing planning time by 50% and improving stakeholder buy-in for upcoming projects.• Analyzed inventory taxonomy and identified several potential issues, proposed solutions to Marketing and Sales teams, resulting in the revival of 2 defunct inventory categories and increasing conversions by 200+ per month.• Led team of Engineers and UX/UI Designers to build widgets for displaying inventory related to article content, shortening conversion funnel by 25% and adding over $1 million in annual revenue.• Prioritized Jira backlog for Engineering team, collaborated with senior leadership to reduce backlog by 30%, removing user stories, improvement stories, and tech debt not connected to OKRs or roadmap initiatives.
  • All Star Directories
    Content Manager
    All Star Directories Nov 2018 - Jan 2021
    Greater Seattle Area
    • Created a custom Jira project for Content team, defined new ticket types and status workflows for writers, editors, and producers, increasing content production from 5 to 10 articles per month.• Built event tags in GTM to track micro-conversions throughout conversion funnel, enabling Marketing team to create more targeted campaign strategies and improving conversion rate by 13%.• Analyzed time spent annually updating government data used in article copy, streamlined the updating process by creating reusable and self-updating widgets to replace static text data, removing the need for hiring contract workers and saving $12,000 per year.
  • All Star Directories
    Digital Marketing Strategist
    All Star Directories Jun 2013 - Nov 2018
    Greater Seattle Area
    • Developed and maintained cross-platform marketing strategies for 7 unique educational websites, driving $4 million in annual revenue from Google, Facebook, and Bing.• Built and executed the launch of Facebook marketing campaigns, created custom audiences based on user personas and Google Analytics data, achieving $2.5 million in revenue within first 12 months.• Collaborated with Content and Design teams to create series of landing page variations, conducted iterative A/B tests, resulting in a 15% increase in conversion rate. • Coordinated with Data team to analyze inventory dependencies and plan strategies to stimulate lead growth in underutilized product categories, creating more conversion diversity and growing profit margin by 20%.
  • Oblongpixel
    Co-Owner
    Oblongpixel Jan 2012 - Jun 2013
    Greater Seattle Area
    Inbound marketing consulting for SMBs in the Greater Seattle area.- Client relationship management.- User research and market analysis for new businesses- Web design & development- SEO consulting services
  • Hearst Media Services
    Digital Media Coordinator
    Hearst Media Services Sep 2010 - Dec 2011
    2601 Elliott Ave., Suite 300A Seattle, Wa 98121
    Digital Media Coordinator for SeattlePI.comCreated and maintained Search Engine Optimized landing pages and custom websites for clientsCreated and maintained Social Media campaigns for clientsCreated reporting for clients containing data on impression/click based campaignsCreated and managed Daily Deal campaigns on the SeattlePI.com website

Tom Meury Skills

Seo Sem Social Media Marketing Online Advertising Web Development Digital Media User Experience Web Design Social Media Digital Marketing Information Architecture Css Cro User Interface Web Analytics Digital Strategy Google Adwords Online Marketing User Interface Design Ppc Google Analytics

Tom Meury Education Details

Frequently Asked Questions about Tom Meury

What company does Tom Meury work for?

Tom Meury works for Life Fitness / Hammer Strength

What is Tom Meury's role at the current company?

Tom Meury's current role is Product Manager.

What is Tom Meury's email address?

Tom Meury's email address is th****@****ies.com

What schools did Tom Meury attend?

Tom Meury attended University Of Washington.

What skills is Tom Meury known for?

Tom Meury has skills like Seo, Sem, Social Media Marketing, Online Advertising, Web Development, Digital Media, User Experience, Web Design, Social Media, Digital Marketing, Information Architecture, Css.

Who are Tom Meury's colleagues?

Tom Meury's colleagues are Aimee G., Sajida Sweri, Najwa Belhaj, 大成康平, Thomas Swift, Sheldon Cannon, Thamarai Selvan.

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