Over the last 3 years, I specialise in managing creative development, branded social media content, featured content, client relation/communication, budget & bidding, and production service. I collaborate with creative production agencies, photographers, video creators, UCG creators, and lead creative teams in parallel across Indonesia, Singapore, Australia, and the UK. From conceptual ideas to delivery, as well as implementing processes, scheduling resources, leading mood board & styling pitches, increasing the scope of projects, and nurturing client relationships.Proficient in Foreplay, Miro, Figma, Meta Ad, Motionapp, 11Eleven Labs, WordPress, Notion, Adobe Creative Cloud, Trello, Slack, Canva, Captions AI, Buffer, CapCut, Motion Array, and Frame.ioService includes:Product photography, commercial campaign, showreel, animated video, UGC content, corporate videos, mashup and testimonial video, website content & development, and influencer/brand partnership.

Leading a team in creating, editing, and publishing content for paid social advertising and boosting SEO & SEM aimed at driving leads, sales opportunities, and recurring revenue from new & existing customers.Work closely with partnered marketing agencies in activating marketing funnels, developing CRO, and reviewing essential measures from SEO & SEM results.Launch new business opportunities in the e-commerce marketplace that have successfully boosted sales up to ~3.500% in 2022 by developing and delivering clear & strategic campaigns, each with objectives components that range from compelling and engaging videos, banner ads, email marketing, and influencer/partnership programs.Measure and report the performance of all digital marketing campaigns (ROI and KPIs) directly to Brand Manager and General Manager.Evaluate end-to-end customer experience across multiple channels and customer touch points.Collaborate with agencies and other related vendor partners.Improve the design, UX, traffic, and content of the website with the web developer team.Lead outreach and negotiate potential brand campaigns leveraged across multiple digital channels (Facebook, Instagram, TikTok, YouTube – both Organic and Paid Media) while building and establishing strong, direct relationships with influencers and/or their representatives.

While working with 69SLAM (a men's and women's fashion brand), I was picked to head up the marketing of an in-house startup called MOOVE. I managed to adapt to MOOVE's more niche audience as a period underwear brand which has a different branding and target market compared with 69SLAM. This required building a brand from the ground up, from logo and name decisions to a new marketing strategy.I was involved in the creative process of making this brand until it launched online, including building the marketing strategy based on the review of business trends & analytics, and working closely with the Founder/CEO of the brand on making the MOOVE!

As a linguistic analyst, I was involved in a project in developing artificial intelligence. In that project, my role is to transform Indonesian online content into a data set that will be used for artificial intelligence development.

I was working with Aluan since its inception as a start-up company of more than 500 coconut farmers in Sumatera, Indonesia. I managed and developed its sales and marketing from end to end; from managing inventory, and building a CRM base of B2B and B2C, to securing sales of over 200 contracts in both retail and bulk size. I also managed the strategy for offline and online activation across all channels.