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Subject Matter Expert and ambassador for Search Engine Marketing, supporting 17 products over 3 platforms. Develop and execute key frameworks and comprehensive SEM strategies to drive results and guide new business development and product expansion. Solid grasp of emerging ad tech trends, industry news, available betas, and platform nuances, with a demonstrated ability to strategically apply new concepts to future-proof campaign performance. Conduct in-depth market and competitive analysis to identify emerging trends, establish KPIs, and optimize strategies for maximum impact and ROI. Manage a team of 11 strategists, ensuring proficiency, maintenance of skills and certifications, alignment on best practices, and streamlining processes with standardized procedures.* Record growth year over year, amounting to 2,424% increase in client investment, from $1.2M to $31M over the course of 8 years* Demonstrated industry-wide subject matter expertise by hosting presentations and webinars, attending and speaking at summits and conferences, and participating in industry podcasts* Stellar record for client growth and retention, accelerating from 64 active clients with an average annual investment of $21k to 265 clients, spending an average of $97k per year* Provide direction on launch, maintenance, and optimizations for ground-breaking Google Ads Alpha and Beta test products* Cultivated an environment of personal and professional growth, through leading with integrity, empathy, and passion, and providing an open space to learn, collaborate, and innovate

* Member of the New Business Digital Development Team for internal as well as external clients* Developed and maintained optimizations for SEM/Paid Search/PPC and Display Campaigns on Google Ad Networks* Extensive keyword and ad copy optimization* Strong analytical skills to decipher trends within data for weekly, monthly, quarterly, and annual reporting for all SEO/SEM clients

In addition to the Media Planning and Buying role:* Managed all monthly SEM reporting for all "general market" clients * Supervised the success of digital campaigns for SEM/PPC* Developed and implemented strategic digital plans and media budgets

* Developed and implemented annual media plans and budgets for Local and Regional clients, including B2C and B2B marketing* Purchased and negotiated contracts for TV, Radio, Print, and Digital campaigns* Led strategic recommendations for social networking strategies, as well as other interactive or mobile media solutions* Conducted thorough qualitative and quantitative research using data and analysis skills* Comprehensive grasp of demographic, market, and industry-related knowledge* Maintained client cash flow, budgeting, and billing reconciliation

* Coordinated the planning and implementation of annual media plans for clients, including local and national markets for Print, Radio, Online, Spot TV, and Cable* Assumed the point role for Online Marketing research, and worked with a team to develop strategic recommendations for online marketing campaigns, including Online Display, Social Media, and Mobile marketing* Experienced in negotiating and executing sales contracts* Extensive use and knowledge of Media Buying software

* Generated orders, collected paperwork, and checked media contracts to ensure a steady work-flow in the office and maintain the integrity of all media buys* Comprehensive use and knowledge of the Strata media buying software system* Created extensive worksheets and flowcharts using Excel* Managed the billing processes, collected invoices, and reconciled each invoice against all purchases to ensure accuracy and consistency* Assumed lead role for research & analysis for new and existing client business proposals* Created Standards of Procedure Documents for all assistant-level tasks to ensure consistency within workflow and training for co-workers

* Lead Team Member to implement and combine the Online Technical Support and Internal HelpDesk teams* Documented all HelpDesk processes and protocols in order to develop Standards of Procedure manuals* Answered all internal employee and volunteer technical support requests, as well as external online ticketing, support, and sales requests in a timely and accurate manner* Trained all Technical Support Staff team members (up to six other staff) on all new or updated HelpDesk procedures* Designed content and built intranet HelpDesk site using Microsoft SharePoint* Performed and analyzed web research projects and reports for several museum departments* Extensive use and knowledge of HelpDesk and Online Ticketing software* Developed Asset Tracking and Inventory for the Technology Department, including, but not limited to all museum hardware (computers, exhibits, A/V equipment, etc.)* Processed all Technology Department purchase orders and invoices* Sorted and distributed all Technology, Building Operations, and Visitor Services Cost-Centers and Financials* Assisted in annual budget planning for the Technology Development Team

* Tested and implemented the Online and Kiosk Ticketing Systems* Maintained upkeep of the online web-store and Galaxy ticketing software* Answered all external customer phone calls and e-mails within 24-hours with 100% accuracy * Assisted customers in purchasing online tickets through the web-store, as well as processed all necessary refunds and exchanges* Led project management for the Technology Department