Melissa Horvitz Wiley

Melissa Horvitz Wiley Email and Phone Number

Senior Vice President @ IfThen
Washington, DC, US
Melissa Horvitz Wiley's Location
Washington DC-Baltimore Area, United States, United States
Melissa Horvitz Wiley's Contact Details
About Melissa Horvitz Wiley

🚀 About Me 🚀An experienced Digital Executive, known for catalyzing business growth, facilitating transformative initiatives, and enhancing profitability across diverse sectors – from non-profits to large-scale global organizations. My expertise lies in navigating the convergence of business, technology, and customer-centricity to deliver impactful solutions.🌐 Expertise Highlights:💡 Digital Strategy & Transformation: Proven track record in crafting and executing digital strategies that propel companies to new heights. Deep experience with global brands, such as National Geographic, Accenture's Federal clients, and T-Mobile. 🚀 Operations at Scale: Expertise supporting teams up to 2,000 people and multi-billion dollar budgets. 👩‍💼 Customer's First: Melissa has delivered industry leading products, from concept, to launch, through growth and scale. She puts the customer at the center of every decision in order to deliver experiences that meet customer needs.🤝 People-First Leadership: A passionate advocate for my team. A mentor and sponsor helping people navigate their career journey. Leader in DE&I. Melissa has directly led teams as small as 5 and as large as several hundred.🏆 Accolades: 2019 Digital Leader of the Year by Women in IT, Silicon Valley.🔧 Key Skills:Product ManagementRoadmap CreationHuman-Centered DesignStrategy DevelopmentContent CreationPhotographyBusiness Planning & OperationsBusiness Case DevelopmentCommunicationsAgile MethodologiesVendor ManagementOrganizational DesignTeam Leadership & Talent DevelopmentDiversity, Equity & Inclusion (DE&I)Let's connect to explore how my strategic prowess and leadership can contribute to your organization's success!

Melissa Horvitz Wiley's Current Company Details
IfThen

Ifthen

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Senior Vice President
Washington, DC, US
Website:
ifthen.com
Employees:
58
Melissa Horvitz Wiley Work Experience Details
  • Ifthen
    Senior Vice President
    Ifthen
    Washington, Dc, Us
  • Mks Instruments
    Vice President, Office Of The Cio (Strategy & Operations)
    Mks Instruments Feb 2024 - Sep 2024
    Andover, Massachusetts, Us
    Melissa served as the first Vice President, Office of the CIO for the newly hired Chief Information Officer of MKS Instruments. In this role, Melissa provided hands-on leadership for the cross-functional management of technology systems across the enterprise. • STRATEGY & OPERATIONS: Developed scalable frameworks to streamline operational efficiencies and drive alignment between strategy, data insights, and execution. Partnered with cross-functional leaders to streamline operations for the IT budget. Oversaw labor strategy to move from 60% to 20% outsourced staffing model and leveraging offshore teams to. • PORTFOLIO MANAGEMENT: Oversaw the IT Portfolio to manage intake, maximize CapEx and OpEx investments, prioritization, resource management, delivery, and ongoing. Designed and executed strategic and operational planning processes, aligning initiatives with enterprise growth objectives and competitive benchmarks.• EXECUTIVE COMMUNICATIONS: Oversaw monthly reports to the executive teams on a range of topics from data to security, and integration. Oversaw a monthly business review with the CEO, to track and solicit feedback on IT spend and derive the average cost of business post-integration activities.
  • Chief
    Chief Member
    Chief Sep 2021 - Jan 2024
    New York, Ny, Us
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.
  • T-Mobile
    Vice President, Portfolio, Strategy & Operations
    T-Mobile Jan 2022 - Oct 2023
    Bellevue, Wa, Us
    T-Mobile, who has the highest market capitalization of any U.S. Telecom company, is on a journey to modernize their systems to enable the company to serve customers digitally-first, powered by data and AI. Melissa served on the company’s executive team as Vice President of Portfolio, Strategy & Operations. Her team articulated strategies and governed new processes to allow the Digital and Technology teams to realize value for customers in a faster, more efficient, and in an agile manner.* Digital Business Management: Lead the teams who plan, manage, and run the Digital Channels. This includes running a 24/7 operation to manage the day-to-day needs of our business, in order to deliver the Digital share of Sales and Service.* Transformation: Leading several Transformation programs, to enable T-Mobile to become a Digital-first company. These include defining the business case to define and validate the change approach, an enterprise Agile transformation, Digital vendor strategy to reduce the number of partners from 180 to less than 40, and an ecosystem rationalization program.* Operations: Leading operational functions, including all finance and vendor operations to support the nearly $2B in annual CapEx and Opex spend, as well as the tooling needed to build in automation and workflow efficiencies.* Executive Communication: Regularly deliver executive updates to T-Mobile’s senior leadership team, in order to provide clarity and transparency on some of the largest transformation efforts across the company. These updates include building and delivering presentations, executive memos, and dashboards.* Develop Talent: Lead a team of over 220 full time employees and 500 contractors, including OKRs, Talent and Performance Management, and DE&I leadership.
  • T-Mobile
    Vice President, Digital Solutions - T-Mobile For Business
    T-Mobile Aug 2021 - Mar 2022
    Bellevue, Wa, Us
    Melissa served as the company’s first end-to-end digital leader, to support T-Mobile for Business. In this role, Melissa was responsible for both the day-to-day strategy and operations of the B2B digital channels, as well as leading efforts to deliver new technology solutions.* DIGITAL MARKETING & SALES – Ran Digital Marketing and Sales for Acquisition and Base customers on T-Mobile for Business digital channels. This included specific strategies across Small & Medium Business, Enterprise, and State, Local and Federal customers. The team partnered closely to ensure an omnichannel approach was delivered for all campaigns. They led business planning against quarterly targets and delivered analytics to track progress week-over-week.* ECOMMERCE - Launched and led growth of e-Commerce for business customers acquiring up to 12-lines. This included defining and driving the roadmap, driving analysis and outcomes of the acquisition funnel, managing fraud and credit challenges, as well as leading marketing strategies to drive awareness and pivot customers from retail to online.* PRODUCT MANAGEMENT – Kicked off and ran a human-centered design approach to delivering online Portals for Enterprise customers. This included close partnership with the business to translate business requirements into an implementation roadmap, delivering a service design blueprint to define the full end-to-end experience, as well as kicking off a Salesforce solution team.
  • Accenture Federal Services
    Product Design Director - Fjord Digital Studio (Now Accenture Song)
    Accenture Federal Services Sep 2019 - Aug 2021
    Arlington, Va, Us
    At Fjord (now Accenture Song), Design leadership drives strategy, creativity, and innovation at all levels. As part of the Digital Studio leadership team, Melissa invested her time in strengthening the relationships between teams, clients, the work, and the people who use the government’s products and services every day. As a Design Director, Melissa oversaw and was accountable for the work on projects with multiple key accounts and partnered with executive leadership and Portfolio Sales to grow impact across our Federal Government clients and Accenture. DESIGNo Led Product, Service, and Marketing design teams in order to reimagine the Federal Student Aid loan borrowing experience for students, parents, and school administrators. This was the first engagement for Federal Student Aid with a customer-first approach. The Design teams led all Product visioning, strategy, and roadmaps for this large-scale program.o Managed a team of Service Designers and Usability Testers to support the Library of Congress in their multi-year Enterprise Copyright modernization effort.STRATEGY & INNOVATIONo Ran a quarterly Innovation Summit to showcase the best of the Commercial world, in order to inspire the government customer’s program. Summit’s included presentations, fireside chats, and workshops.o Built a new program that infused analytics and customer research, in order to deliver a quarterly cycle of reporting, testing, and incremental product improvements.o Served as team lead to successfully showcase Agile processes and DevSecOps skills to a Defense client in order to help secure a large multi-year contract.o Partnered with Accenture’s internal Agile Institute to define the role of Product Management within the federal government.DEVELOP TALENTo Served as a Career Counselor for 6-10 people, acting as the primary point-of-contact to help manage their career growth, run performance reviews, and speak on their behalf at company-wide talent reviews.
  • National Geographic
    Vice President Of Product Management
    National Geographic Mar 2017 - Aug 2019
    Washington, Dc, Us
    Oversaw the Washington D.C. based Digital Products team, who managed the consumer-facing digital product portfolio for National Geographic Partners globally. As part of the Disney acquisition of 21st Century Fox entertainment brands, National Geographic’s Digital Products and Technology team was integrated into the Disney Direct to Consumer and International business unit. The integration process included budget planning, system integration, and product analysis. This led to a merger of teams, an integrated product planning cycle and roadmap.PRODUCT MANAGEMENTo Managed a team of product managers who were responsible for partnering with a variety of business owners to translate business needs into product roadmaps and technology backlogs. The Product team worked on cross-functional agile teams to write user-stories, prioritize backlogs, unblock their teams, and were accountable for User Acceptance Testing. Products covered business units across the enterprise supporting Editorial products, Global/Regional web sites, Advertising, Video, Distribution, Travel, Kids, Events, E-commerce, and Marketing. EXECUTIVE LEADERSHIPo Following the Disney acquisition of 21st Century Fox’s share in National Geographic Partners, Melissa partnered with senior management to guide the integration of National Geographic’s products and technology into the Disney Direct to Consumer & International division.o Led the cross system, product, and resource budget analysis in order to inform capital and operating budget needs.o Acted as a spokesperson in executive presentation and planning for the National Geographic Products team with National Geographic and Disney executives.
  • National Geographic
    Director, Digital Products - Owned And Operated
    National Geographic Oct 2012 - Mar 2017
    Washington, Dc, Us
    Product lead for the company’s flagship digital product, NationalGeographic.com, including all revenue-driving experiences (advertising, paywalls, and contests). Responsible for managing the definition and execution of a best-in-class product vision that allowed consumers to seamlessly engage with National Geographic’s content offerings on our website. PRODUCT MANAGEMENTo Led a full redesign and re-platform of the entire website, including the first fully responsive consumer experience.o Introduced five new templates, dozens of new components, and a modernized workflow in Adobe Experience Manager to support over 250 editorial contributors.o Migrated over 10,000 legacy pages into Adobe Experience Manager.o Defined the business logic for a newly introduced Taxonomy, in order to automate page and content creation, analytics, and ad targeting.o Defined an updated ad targeting strategy and introduced ad viewability with an average score of 75% and above.
  • National Geographic
    Director - Digital Publishing
    National Geographic Jul 2010 - Oct 2012
    Washington, Dc, Us
    Newly created role. Managed the launch and ongoing production of National Geographic print products on digital platforms, including interactive editions and print replicas.• Launched "National Geographic", "National Geographic Traveler", and "National Geographic Kids" onto iPad, Kindle, and Nook• Launched stand-alone iPad issues “50 Greatest Photos” and “50 Places of aLifetime.” Both earning numerous industry awards• Within the first two years of launch, "National Geographic" was the #1 selling domestic magazine, in terms of digital subscriptions• Earned first-ever award for “Best Tablet Edition” from the American Society of Magazine Editors
  • National Geographic
    Director Of Photography And Video
    National Geographic Apr 2008 - Aug 2010
    Washington, Dc, Us
    First ever Director of Photography & Video for digital at National Geographic. With an eye for quality content, enabled by an efficient workflow, the team grew photography on NationalGeographic.Com to be the number one source of engagement.• Created a new and efficient workflow for the 15,000+ year photos published• Introduced a paywall to the Nat Geo Photo Contest to diversify revenue, supporting 12,000 paying entries in the first year• Grew the user-generated photography community, Your Shot, by 30%• Renegotiated all photography contracts to reduce costs by 1/3
  • National Geographic
    Senior Producer
    National Geographic Apr 2007 - Apr 2008
    Washington, Dc, Us
    Responsible for the creation and execution of the monthly National Geographic magazine content online, as well as extra digital content to enhance the user experience.• Increased page views on the magazine’s web site increase by a factor of ten• Redesigned and re-platformed the web site• Launched the user-generated photography community, Your Shot• Launched the National Geographic Photography Contest• Launched the first National Geographic Photography blog
  • Discovery Inc
    Interactive Producer
    Discovery Inc 2005 - 2007
    New York, Us
    Oversaw production for marketing websites to support television shows on the Discovery Channel, TLC, and Animal Planet. Executive produced original content to lead a digital first programming strategy. • Executive produced online video series for Animal Planet and Turbo networks. Three online shows were expanded to Video-on-Demand and two shows were expanded for television• Collaborated with Ebay on sales partnership. Consumers watched a car built on television and then bid to buy on a TLC branded Ebay web page• Built and oversaw “digital-first” programming web site Turbo• Built first all Flash website to support Discovery pro-cycling team
  • U.S. News & World Report
    Digital Imaging Manager
    U.S. News & World Report 1999 - 2005
    Washington, Dc, Us
    Managed the day-to-day pipeline of photos for magazine production. Worked as part of the editorial team to publish the magazine during high news times, including 9/11, 2000 and 2004 elections, the space shuttle Columbia crash, and the invasion of Iraq.• Critical team member to transition the magazine from analog film to digital• Upgraded all photographic processing, including scanning and digital transmissions• Photo editorial lead for USNews.Com• Stand-in photo editor for “Diversions” section of the magazine, as well as special issues and sections as needed

Melissa Horvitz Wiley Skills

Digital Media Digital Photography Photography Multimedia Video Publishing Photojournalism Content Strategy New Media Editing Digital Strategy Photos Publications Advertising Storytelling Journalism Video Production Content Management User Experience Television Web Content Newspapers Content Development Online Publishing Web Video Image Editing Editorial Photography Publishing Technology Creative Direction Photo Editing Media Production Scrum Cms Website Development Digital Asset Management Digital Content Creation Digital Production Strategic Planning Web Content Management Strategy Product Management Content Management Systems Digital Publishing Interpersonal Communication Interpersonal Relationships Editorial Magazines Video Editing Adobe Digital Publishing Art Direction

Melissa Horvitz Wiley Education Details

  • Syracuse University
    Syracuse University
    Photography

Frequently Asked Questions about Melissa Horvitz Wiley

What company does Melissa Horvitz Wiley work for?

Melissa Horvitz Wiley works for Ifthen

What is Melissa Horvitz Wiley's role at the current company?

Melissa Horvitz Wiley's current role is Senior Vice President.

What is Melissa Horvitz Wiley's email address?

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What schools did Melissa Horvitz Wiley attend?

Melissa Horvitz Wiley attended Syracuse University.

What skills is Melissa Horvitz Wiley known for?

Melissa Horvitz Wiley has skills like Digital Media, Digital Photography, Photography, Multimedia, Video, Publishing, Photojournalism, Content Strategy, New Media, Editing, Digital Strategy, Photos.

Who are Melissa Horvitz Wiley's colleagues?

Melissa Horvitz Wiley's colleagues are Stephanie Bergh Dammann, Patrick Armstrong, Hugo Adrian Gercek, Zachary Kurland, William Lefebvre, Matthew Hocking, Greg Parker.

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