I manage creative projects and client communication for IWCO Direct clients in multiple verticals, including Healthcare, Financial/Credit Card, Insurance, Non-profit and more. While IWCO Direct certainly has expertise in direct response direct mail, our status as a full-service agency allows me to manage projects for digital, traditional, email, landing pages and more. I also get to work with complex matrices, MVT testing, digital overlays and more fun stuff!My goal with any project is… Show more I manage creative projects and client communication for IWCO Direct clients in multiple verticals, including Healthcare, Financial/Credit Card, Insurance, Non-profit and more. While IWCO Direct certainly has expertise in direct response direct mail, our status as a full-service agency allows me to manage projects for digital, traditional, email, landing pages and more. I also get to work with complex matrices, MVT testing, digital overlays and more fun stuff!My goal with any project is ensuring campaigns and deliverables are on strategy, on time and within budget. This involves timely and relevant communication with clients and partner agencies, as well as internal stakeholders such as creative services, sales and production. In the past two years, I’ve been lucky enough to play a small role in two ECHO Award-winning campaigns for IWCO Direct. The ECHO Awards are given to marketers who develop campaigns with strong strategy and innovative creative that produces results. In 2021, IWCO Direct received a Bronze award in the Health, Wellness & Pharmaceutical sector for a large multi-channel, one-to-one campaign we managed for Medica. We drove down direct mail cost-per-acquisition (CPA) by 24% and digital CPA by 39%. In 2022, we won a 2022 USPS Gold Mailbox Award for our work with another healthcare client. Through the use of PURLs, video mailers, online retargeting and much more, we were able to produce overall conversion rates that were 77% above projections and amazingly, an overall CPA reduction of 60%! Show less

On a short-term contract with Allina to manage digital and content projects, providing improved structure to better document processes and increase efficiency. This not only allowed teams to better meet deadlines but also prioritize projects with the largest potential impact. Projects include: • Marketing process for onboarding new providers and managing marketing requests from existing providers. • The timeline and deliverables for migration of web content to a new page format… Show more On a short-term contract with Allina to manage digital and content projects, providing improved structure to better document processes and increase efficiency. This not only allowed teams to better meet deadlines but also prioritize projects with the largest potential impact. Projects include: • Marketing process for onboarding new providers and managing marketing requests from existing providers. • The timeline and deliverables for migration of web content to a new page format structure, ensuring SEO considerations are now included.• Tracking and prioritization of upcoming opportunities into 2020 for the paid media, SEO and content teams. Show less

I began my Marketing Manager role owning niche marketing campaigns to migrate current dual-eligible UHC Medicaid members to a Dual Special Needs Plan (DSNP) with annual spend over $350,000. This involved determining the strategy and managing development of creative and legal/compliance approvals. While initially limited to only direct mail and outbound call campaigns, I expanded the strategy and budget to include digital components such as a reoccurring email campaign, a landing page with… Show more I began my Marketing Manager role owning niche marketing campaigns to migrate current dual-eligible UHC Medicaid members to a Dual Special Needs Plan (DSNP) with annual spend over $350,000. This involved determining the strategy and managing development of creative and legal/compliance approvals. While initially limited to only direct mail and outbound call campaigns, I expanded the strategy and budget to include digital components such as a reoccurring email campaign, a landing page with member-focused messaging, MyUHC portal ads and retargeting display ads.In the last year of my time at UHC, I managed the data strategy for DSNP migration and prospect direct mail campaigns utilizing two internal data sources while also forecasting, budgeting, determining viable markets for A/B testing and delivering post-campaign reporting to best ‘tell the story’ of campaign performance of KPIs. Show less

I project managed acquisition campaigns for Dual Special Need Plans (DSNP) and Part D Plans (PDP), as well as migration of current members to a dual plan. Responsibilities included the targeting strategy, project managing direct mail and email campaigns with the internal creative team and our external agency Periscope, and conducting creative and messaging tests against existing controls.In addition, I expanded lead nurture email campaigns through better targeting and additional touch… Show more I project managed acquisition campaigns for Dual Special Need Plans (DSNP) and Part D Plans (PDP), as well as migration of current members to a dual plan. Responsibilities included the targeting strategy, project managing direct mail and email campaigns with the internal creative team and our external agency Periscope, and conducting creative and messaging tests against existing controls.In addition, I expanded lead nurture email campaigns through better targeting and additional touch points and versioning, delivering more responses and apps. Show less

I project managed the creation, routing, distribution, programming and testing of field marketing materials for member acquisition, mostly through the Agent Toolkit portal. My focus included static and customizable banners/posters, postcards, newspaper ads and event flyers, as well as an agent website template.

I managed all aspects of marketing for Simply Residential Property Management as an independent contractor. I built and executed lead generation marketing campaigns for a diverse marketing mix including SEO, SEM, organic social media, a blog, email, outbound calls and a monthly print/digital magazine. I expanded the company's website to include unique pages for testimonials and a newly launched real estate sales division. In addition, I developed and executed a much needed content strategy and… Show more I managed all aspects of marketing for Simply Residential Property Management as an independent contractor. I built and executed lead generation marketing campaigns for a diverse marketing mix including SEO, SEM, organic social media, a blog, email, outbound calls and a monthly print/digital magazine. I expanded the company's website to include unique pages for testimonials and a newly launched real estate sales division. In addition, I developed and executed a much needed content strategy and calendar that included original content and content curation. Show less

I prepared and implemented end-user content and collateral support materials including point-of-sale (POS), social content, print and digital advertising and new product promotion for the Riding Products Group (RPG). I also project managed creation of all indoor, outdoor Toro signage for the largest lawn and landscape tradeshow in the country (GIE-Expo).

In my final role with Globe Education Network (GEN), I project managed the writing, design, proofing and delivery of creative assets for social media, digital, website and print projects for six brands using Basecamp and One Place. This included managing communication on projects for all stakeholders, as well as developing and instituting functional, time saving, trackable processes to proof all marketing materials. In addition, I was heavily involved in the promotion of GEN's B2B Workforce… Show more In my final role with Globe Education Network (GEN), I project managed the writing, design, proofing and delivery of creative assets for social media, digital, website and print projects for six brands using Basecamp and One Place. This included managing communication on projects for all stakeholders, as well as developing and instituting functional, time saving, trackable processes to proof all marketing materials. In addition, I was heavily involved in the promotion of GEN's B2B Workforce Development initiative and managed content for the company's Sharepoint front page utilizing original and curated content. Show less

As the Regional Marketing Account Executive, I planned and managed advertising campaigns for all health science and creative programs, as well as Minnesota School of Cosmetology services and HS marketing materials. I took great pride in creating, proposing and instituting a company-wide community engagement (CE) budget for campuses/regions with annual spend of $350K.

My main responsibilities in this position were to plan, negotiate and place advertising for 5 brands with annual spend over $7 million including TV, radio, direct mail, outdoor, print, events and sponsorships.This included project managing the creative and media buying rebrand of Utah Career College to Broadview University. I also project managed the internal marketing communication to and quarterly planning with 28 individual campuses.

While at Best Buy, I negotiated and placed broadcast buys in 20 national markets with annual spend over $3 million, regularly securing value-added on quarterly buys. I also teamed with other media buyers to develop and supervise the Sports Project, a process to better track sports TV ratings and educate fellow media buyers about the strongest televised sporting opportunities.

In my first official post-college job, Katz played a huge role in helping build my foundation within the advertising industry. I inputted and maintained media buys while researching marketing information and processing past dues and late payments.