Educating Healthcare Providers on how LogicSource can significantly improve thier bottom line.

Managing The Wetrich Group’s marketing, sales and operations service offerings. This includes new client development, direct client engagements focused on National Accounts Management, Distributor Relations, Value Proposition Creation, Grey Market reduction programs, Strategy, GPO and IDN Contracting, Etc. Further, working with emerging firms to assist in obtaining funding as well as advising firms looking to alter their financial structure and ensuring that The Wetrich Group’s clients receive key strategic recommendations to reach their business objectives.

Reported directly to the President US and was a member of the US Executive Committee. Responsible for the National Accounts strategy development and implementation for the US Hospital/Clinic business. Positioning our products and negotiating contracts with the major Group Purchasing Organizations, grew GPO purchases by 268%. Development and management of the Executive relationships with our distributors / channel facilitators, which expanded the distribution business by 289%. Managing a team with multiple cross functional relationships including many IDN opportunities. Further responsibility for developing and implementing a Gray Market mitigation plan to identify and close down sources of diversion. Key BSN brands: OrthoGlass, Delta Lite, Specialist, Delta Dry, Jobst, Coverlet, Leukomed, Cutimed Sorbact

While this position was constantly changing to meet the business needs of the day the one constant over the four years was my role in reaching out to other GPO's to position Neoforma for long term growth. This was succesfully accomplished with Consorta's signing with Neoforma and others that were in the que but which Neoforma chose to take a pass on.

Responsible for all contracting, management and implementation of the following National Accounts, Premier, UHC, MedAssets (HSCA), Mercy, CHCA, US Gov't. Total sales under contract exceeded $600 million annually.As a District Manager in Tampa and Minneapolis had full P&L responsability for sales of $45M and $12.6M with staffs of 80 and 24 respectively. Closed major new Optima (JIT) agreements worth $15M in incremental business in Tampa.