• Create and execute integrated marketing and communications plans for Consumer Power Generation in North America, including strategies for both end customer growth and channel partner growth for the Home and Small Business and RV/ Commercial Mobile dealer networks• Collaborate across the organization including product managers, marketing managers, and sales teams in North America • Manage and allocate budget to execute plan• Strategize segment growth through marketing and communications campaigns for new products, portable generators, and weather specific marketing• Designed and executed a hurricane marketing campaign leading to over 20,000 Youtube views, 2 million digital advertising impressions, and 100+ conversions in the first month of performance• Launch new product line, Power Stations, to channel partners and end customers in the United States in the summer of 2022 by establishing and executing a robust marketing and communications plan and managing a budget• Launch new product, 4500i DF portable unit, to channel partners and end customers in the United States and Canada in the fall of 2022 through marketing and communications plan on a budget• Create a data-driven content strategy to drive Home and Small Business segment growth and end consumer engagement, including digital articles, social media, public relations, digital advertising, literature, videography, and influencer partnerships• Manage vendor relationships and work to execute strategy• Measure effectiveness of marketing campaigns by analyzing top to bottom of the marketing funnel markers, from impressions to conversions, and designing custom dashboard to streamline data• Develop custom performance and KPI reporting for executive leadership• Design creative and written collateral including internal communications, ads, literature, Zoom backgrounds, LinkedIn

• Create and execute integrated marketing and communications plan for Home and Small Business Power Generation in North America, including strategies for both end customer growth and channel partner growth• Collaborate across the organization including product managers, marketing managers, and sales teams in North America • Manage and allocate budget to execute plan• Strategize segment growth through marketing and communications campaigns for new products, portable generators, and weather specific marketing• Designed and executed a hurricane marketing campaign leading to over 20,000 Youtube views, 2 million digital advertising impressions, and 100+ conversions in the first month of performance• Launch new product line, Power Stations, to channel partners and end customers in the United States in the summer of 2022 by establishing and executing a robust marketing and communications plan and managing a budget• Launch new product, 4500i DF portable unit, to channel partners and end customers in the United States and Canada in the fall of 2022 through marketing and communications plan on a budget• Create a data-driven content strategy to drive Home and Small Business segment growth and end consumer engagement, including digital articles, social media, public relations, digital advertising, literature, videography, and influencer partnerships• Manage vendor relationships and work to execute strategy• Measure effectiveness of marketing campaigns by analyzing top to bottom of the marketing funnel markers, from impressions to conversions, and designing custom dashboard to streamline data• Develop custom performance and KPI reporting for executive leadership• Design creative and written collateral including internal communications, ads, literature, Zoom backgrounds, LinkedIn

• Provided marketing support to the Consumer Power Generation sales team and channel partners• Maintained a budget to support Home and Small Business segment and portable generator marketing• Created and adjusted yearly integrated marketing plan • Collaborated and communicated with stakeholders and communications peers to meet business segment goals• Created communications plans to support dealer program initiatives like floor financing and customer financing• Strategized segment growth through marketing and communications plans for new dealers, the portable generator product launch, and weather specific marketing, leading to record-breaking sales in 2019 - 2021• Created the portables end customer product marketing and communications plan, leading to over $20 million in sales in 2021• Designed ads for RV, Portable, and Home and Small Business• Wrote content and maintained a content calendar for Home and Small Business and Portable Generator communications• Launched a dealer newsletter averaging a 67% open rate

• Identified goals, strategies, and tactics to attract, retain, and engage members• Supported growth of Events, Sales, Membership, and Sponsorship teams, and served as a liaison to enhance cross-team communication• Created and executed marketing plans for Indy Chamber events • Executed promotions and marketing campaigns to support membership growth• Created content for website, newsletters, and social media• Designed and managed projects for Sales and Membership• Developed new content opportunities to generate revenue• Created and maintained marketing materials and presentations• Facilitated relationships with vendors to develop an optimal member experience

• Created content for all Indy Chamber social media channels, including Facebook, Twitter, Instagram, Tumblr, LinkedIn, and SocialToaster (Team 317)• Generated content for Indy Chamber communications• Managed and scheduled content for all Indy Chamber Communications• Identified platforms and channels to promote content from across the organization• Created and maintained marketing materials for Economic Development

• Managed and created content for all Indy Chamber social media channels, including Facebook, Twitter, Instagram, Tumblr, LinkedIn, and SocialToaster (Team 317)• Created and maintained a social media campaign aimed at promoting members in the Indy region through a blog feature called #WeAreIndy• Provided marketing and communications support to the member retention and sales teams by managing marketing initiatives to attract and retain members, including the creation of marketing materials and marketing campaigns• Assisted and provided customer service to members in accessing member benefits• Copywriter of content for monthly Entrepreneur Services newsletters • Created and maintained Lesson.ly Orientation Courses for Indy Chamber membership

• Managed content for all Indy Chamber social media channels, including Facebook, Twitter, Instagram, LinkedIn• Created events marketing materials for Indy Chamber events• Designed emails through ExactTarget, including the weekly newsletter for the Indy Chamber and monthly newsletter for Business Ownership Initiative• Created and maintained general marketing materials and website updates

• Aided with email promotions, website updates, and social media • Designed marketing pieces • Supported team with general project assistance including graphic design, member outreach, and designing marketing plans for member retention

• Assisted the Director of Marketing and Communications as a part-time consultant during a marketing team transition period at the company• Created marketing pieces, corporate mailed newsletter and e-newsletter• Coordinated trade show marketing and activity

• Researched promotional items to use for brand marketing for B105.7 Soft Rock.• Assisted in the planning and implementation of promotional events for B105.7 Soft Rock, 97.1 HANK FM, 1070 The Fan, and WIBC 93.1.

• Performed various administrative tasks for Citizens Energy’s Program Management director, including scheduling meetings, coordinating events, and composing functional materials.• Created an orientation packet for new contractor hires.

• Provided customer service by operating cash register, assisting customers with questions, and performing various customer transactions.• Maintained a clean and organized department and ensured clean, orderly fitting rooms

• Assisted the Corporate Communications Specialist in all business-related aspects including production of a monthly newsletter, event planning, website design & maintenance, employee recognition program, collateral material design, graphic design, and other various media-related tasks.• Organized and hosted company events throughout the Midwest, interviewed for and wrote newsletter articles, and maintained records of employee recognition program.

• Composed and edited e-newsletters, event publications, and e-invitations using ExactTarget.• Organized and revised mailing databases and alumni information.