-Leads strategic vision, content production, and analysis of organic social media (275K followers), email (500K subscribers), and supports blog (30K monthly readers) for a data-driven 501(c)(3) nonprofit that gets funders and nonprofits the info they need to do good-Transformed social media by creating bold, engaging, and human-centered content, engagement boosted 400% on Instagram and 137% on LinkedIn over 2 years-Led implementation of video program for Instagram, YouTube, and TikTok, resulting in 2x engagement and 500K views in first 3 months-Plans, produces, edits, and, occasionally, acts as on-screen talent for short-form videos, in collaboration with internal team; producing 2x short-form videos per week-Designs all graphics for social media, email, and blog, and supports broader visual communication-Manages digital community via social listening and active engagement; 11K replies in 2023 alone -Oversees Candid email program; leads A/B testing, journey development, and list cleanup, grew list from 250K to 600K and increased open rate to 34% -Conducts qualitative and quantitative analysis of outreach to ensure alignment with OKRs and KPIs; adjusts strategy to guide experimentation and improvement; presents in monthly and annual deck-Works with C-suite and senior staff to develop their thought leadership on social media and provides creative support with conference presentations to ensure clear visual communication -Crafted organization's social media brand guidelines, voice, and outreach strategy -Mentors staff on social media, Wordpress, Salesforce Marketing Cloud, Canva, and other platforms -Oversees communications intern; provided 4 interns with professional development over 2 years -Manages budget for digital experimentation and brand awareness on social media-Led re-development of alt-text requirements and accessibility standards for social media-Serves as co-chair of the Women's Diversity Resource Group in 2024

-Led strategic vision, management, and content production for all public facing digital experiences for internationally recognized museum, including social media, website, virtual tours, e-newsletters, mobile app, online events, and onsite interactives to create a unified visitor experience both on-site and online, and ensure alignment with goals.-Led the transformation of digital experiences across the museum: Social media audience grew 70% and engagement by 100%; YouTube views increased by 143%; E-newsletter opens increased by 137% and clicks by 78%; Mobile app users increased by 738%-Supervised videographer and oversees the entire process from script development to filming and editing to distribution; production of over 20 videos annually-Managed the historic process workshops program, which engages audiences in STEAM learning online via live demonstrations and virtual field trips; leads creative vision and production, including lesson planning and educational materials -Led crisis management on all digital platforms, specifically social media-Collect, assess, and analyze quantitative and qualitative data to inform strategy-Trains staff in digital literacy and related skills-Oversees and implements WCAG 2.0 and accessibility compliance

-Led and provided strategic vision for grant-funded project to develop engaging, and unified online experiences for online audiences, including virtual tours, webinar series, educational videos, and digitization and sharing of collections materials-Supervised a team of over 20 staff members for the project, created public-facing digital experiences, and used a variety of data-driven analytics to track and assess progress-Managed grant budget, tracking expenditures by project

Provided independent consulting for individuals and companies to develop and maintain dynamic online brands and presences; aid in design and implementation of effective digital campaigns across social platforms for individuals and organizations. I have led and designed lectures for the Rochester Brainery, Upstate Social Sessions, MSU Graduate School, MSU RCAH Fellows, MSU Department of Anthropology, MSU Graduate Students of History Association, Johnson Paper Company, Nazareth College Alumni Association, Solaris Group and more.

Developed and ran digital identity workshops for graduate students at the Graduate School at Michigan State University; taught strategies to develop, grow and maintain online presence through social media and blogs.

Lead teaching instructor for ANP 203: Introduction to Archaeology, a course that presents the basic concepts of archaeology to undergraduate students including methods, theories and case studies in a wide variety of sub-fields, periods and regions. For this course, I developed the syllabus, assignments, in-class activities and all lectures from scratch.

As the department's RA, I aid in the day to day activities including maintaining social media, and I also am in charge of organizing major department events.

Lead teaching instructor for ANP 203: Introduction to Archaeology, an online summer course that presents the basic concepts of archaeology to undergraduate students. For this course, I set up and managed the Wordpress and Desire2Learn site, graded all assignments, and worked with students throughout to learn the course materials.

Designed syllabus, selected readings, created assignments, helped with running and managing the classroom during lectures, and presented on digital methods in cultural heritage.

As the COGS Recording Secretary, my primary job is the recording of minutes at all meetings. However, the majority of my time is dedicated to the organization and implementation of the Annual Graduate Academic Conference at MSU. In addition to these tasks, I aid in the maintenance of COGS' website and social media.

As the Campus Archaeologist I led the mitigation and protection of MSU's archaeological heritage on campus. This involves excavation, survey, education, and outreach. campusarch.msu.edu

Led team of programmers and IT staff in developing educational video game, Red Land Black Land, based on Egyptian archaeology; designed content, aided in programming; managed project.

Aided in general classroom management, taught lectures and prepared projects on Geographic Information Systems and Quick Read Codes, and was liaison to the Archaeological Field School

Aided in general classroom management, graded papers, taught lecture, answered student questions, helped with test creation and held office hours weekly.

Author and editor of the bioarchaeology section of the Society for Archaeological Sciences bulletin, which includes up to date information about the field, new publications, conference reports, and other updates that might be pertinent to bioarchaeologists.

Acted as assistant director for the 2015 MSU Campus Archaeology field school. The field school teaches students proper archaeological excavation and lab techniques over five weeks. As the assistant director, I helped lead the field school, oversee the different units, led lab work, helped with design and organization of the course, created the website, and graded student notebooks and blog posts.

Aided in general excavation and survey, helped with cataloging and interpreting artifacts, wrote up reports for Phase 1 and Phase 2 excavations