Senior Digital Communications Manager
Current-Leads strategic vision, content production, and analysis of organic social media (275K followers), email (500K subscribers), and supports blog (30K monthly readers) for a data-driven 501(c)(3) nonprofit that gets funders and nonprofits the info they need to do good-Transformed social media by creating bold, engaging, and human-centered content, engagement boosted 400% on Instagram and 137% on LinkedIn over 2 years-Led implementation of video program for Instagram, YouTube, and TikTok, resulting in 2x engagement and 500K views in first 3 months-Plans, produces, edits, and, occasionally, acts as on-screen talent for short-form videos, in collaboration with internal team; producing 2x short-form videos per week-Designs all graphics for social media, email, and blog, and supports broader visual communication-Manages digital community via social listening and active engagement; 11K replies in 2023 alone -Oversees Candid email program; leads A/B testing, journey development, and list cleanup, grew list from 250K to 600K and increased open rate to 34% -Conducts qualitative and quantitative analysis of outreach to ensure alignment with OKRs and KPIs; adjusts strategy to guide experimentation and improvement; presents in monthly and annual deck-Works with C-suite and senior staff to develop their thought leadership on social media and provides creative support with conference presentations to ensure clear visual communication -Crafted organization's social media brand guidelines, voice, and outreach strategy -Mentors staff on social media, Wordpress, Salesforce Marketing Cloud, Canva, and other platforms -Oversees communications intern; provided 4 interns with professional development over 2 years -Manages budget for digital experimentation and brand awareness on social media-Led re-development of alt-text requirements and accessibility standards for social media-Serves as co-chair of the Women's Diversity Resource Group in 2024
