Eric Meyerson

Eric Meyerson Email and Phone Number

Foundational Head of Marketing @ Stealth AI Startup
San Francisco, CA, US
Eric Meyerson's Location
San Francisco, California, United States, United States
About Eric Meyerson

Marketing leader who operates from first principles. I’ve built two brands from scratch. I bring a track record of results in brand development, marketing communications, brand consulting, messaging and positioning, PR, reputation management, executive comms, culture building, internal comms, community, content, growth marketing, and revenue funnel development.I employ a servant leadership model, building diverse teams of skilled marketers, aligning them against their strengths and growth interests, and then giving them what they need to succeed. My upward feedback and record of retention are exceptional. (My manager once called it my "superpower.")Career highlights:* As the first senior marketer at Turntide Technologies, I built the brand from scratch, developing the name and identity, managing our brand across six subsequent acquisitions and entry into multiple verticals and countries. We developed influence across the sustainability space, helping us scale to $100m+ in revenue and win $500m+ in venture funding.* I launched video advertising at YouTube and Google, helping transform the perception of online video from a scary, unsafe brand environment, to a necessary component of any brand-building marketing plan.* I developed Eventbrite's marketplace strategy, advancing them from a ticketing platform to a source for discovering exciting things to do. I built out Eventbrite's consumer marketing function across several key metro areas.Prior to my marketing career, I was a product manager (at Wells Fargo and Yahoo), a product marketer (at Facebook and Yahoo), and a coder (at Accenture). The range helps me connect the dots and bring new ideas to any opportunity. I thrive on learning a new industry and what drives the people who make decisions in that industry.

Eric Meyerson's Current Company Details
Stealth AI Startup

Stealth Ai Startup

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Foundational Head of Marketing
San Francisco, CA, US
Eric Meyerson Work Experience Details
  • Stealth Ai Startup
    Foundational Head Of Marketing
    Stealth Ai Startup
    San Francisco, Ca, Us
  • Profundo Marketing
    Independent Consultant
    Profundo Marketing Jun 2017 - Present
    Providing strategic guidance on brand storytelling, marketing strategy, and tactical planning. Clients include:* Coach Bank: Advising seed-stage AI startup for college athletes on brand and product marketing* Mashgin: Developed first marketing plan and brand strategy for fast-growing computer vision start-up* Political agency transforming slacktivists into election volunteers via content marketing and mobile engagement* Pre-launch FinTech company seeking to disrupt equity investment
  • Turntide Technologies
    Vp Of Marketing Communications And Growth
    Turntide Technologies Feb 2019 - Dec 2023
    Sunnyvale, Ca, Us
    * Drove marketing, growth, and comms for VC-funded climate technology start-up. Joined as first senior marketing hire when the company was pre-revenue. Company grew to $100m+ annual revenue* Built comprehensive strategy to grow influence in sustainability space, which was instrumental in attracting $500M+ in VC funds and growing business 10x over past three years* Named and rebranded company (from Software Motor Company) in just six months in 2020 Developed and executed brand strategy for six subsequent acquisitions across three countries* Launched ABM and events strategies to generate $200M+ pipeline* Partnered with CEO on executive comms strategy to build his brand through media appearances. Placements included CNN, BBC, Fortune, TechCrunch, and Insider* Developed and prepared speaking opportunities at COP28, Collision, Climate Week, Charged EV * Built startup credibility by winning 2020 Edison Award, COP28 Changemaker, multiple Fast Company innovation awards, Environmental and Energy Leader Product of the Year (three times)* Produced internal culture comms strategy to integrate acquired entities, including writing a weekly newsletter and a 90-page business book that brought our values to life with employee storytelling
  • Nuru International
    Advisor
    Nuru International Jan 2020 - Jan 2022
    Washington, Dc, Us
    Advised international development NGO on brand and marketing
  • Sensai
    Vp Of Marketing
    Sensai Oct 2017 - Nov 2018
    Sensai was a seed-funded startup applying artificial intelligence (AI) to social media marketing for small businesses and creators.* Established brand, growth, SEO, content marketing, PR, product marketing, community building* Acquired 30,000 customers during beta via growth tactics, SEM, SEO, content, social media * Data storytelling strategy earned coverage in USA Today, NBC-TV, Crain’s, Small Business Daily
  • Facebook
    Director Of Marketing, Media & Video
    Facebook Jun 2016 - Jun 2017
    Started up new team marketing Facebook’s products and programs to major media companies, digital-first publishers, independent video creators, and news organizations* Responsible for messaging and full-lifecycle GTM strategy for Facebook Live, Instant Articles, and creator tools and analytics, from initial awareness campaigns to crisis management* Launched Facebook Journalism Project to support news reporting and consumer news literacy. Built News marketing team and drove messaging, naming, branding of all News programs and products* Scaled team to 18 people across 3 cities, with 100% retention and top-tier upward feedback
  • Eventbrite
    Director Of Consumer Marketing
    Eventbrite Jul 2013 - May 2016
    San Francisco, California, Us
    Responsible for building Eventbrite's brand with consumers by growing awareness, acquisition, frequency, and engagement across top Metros in US, UK, and IE for world's biggest two-sided marketplace for live experiences. * Built creative and media plan for Eventbrite’s first-ever consumer brand campaign in Q1 2015* Developed Brite Space, experiential activations that engaged ~3,000 social influencers in five cities* Launched Rally, a consumer events publication that attracted 250,000 consumers/month and achieved profitability in first year* Managed team of up to 8 people, with 100% retention during tenure
  • Headstrong Nation
    Board Director
    Headstrong Nation Nov 2010 - Aug 2015
    Director of national NPO focusing on empowering adults with learning disabilities and parents of children with learning disabilities.http://headstrongnation.org/
  • Youtube
    Head Of Content Creator/Partner Marketing
    Youtube May 2012 - Jun 2013
    San Bruno, Ca, Us
    * Developed marketing communications and product marketing strategy for video content industry, from big media and entertainment companies to independent creators.* Built comprehensive cross-channel creator comms process.* Managed narrative and messaging for high-profile YouTube events and product launches.* Created and executed crisis-management plan for both internal and external audiences.
  • Google
    Head Of Advertiser Marketing, Youtube And Google Video Advertising
    Google Feb 2010 - May 2012
    Mountain View, Ca, Us
    Led team that markets YouTube and Google TV Ads to advertisers and agencies. Among accomplishments:* Selling, planning, and executing YouTube Brandcast, Google's first foray into television upfront season as part of original NewFronts season. More than 900 advertisers and agencies got a flashy insight into YouTube's content and brand-building offerings, generating tens of millions of dollars in revenue and more than 500 news articles.* Launching Play Means Business, YouTube's new positioning and messaging platform targeted at large advertisers and agencies.* Building partnership with TED for Ads Worth Spreading program to recognize top video creative.Primary responsibilities included: * Establishing and executing brand and marketing strategy for YouTube, the world's #1 video property, #2 search engine, and #4 website. * Bringing to market core YouTube monetization mechanisms, including in-stream video units, display ads, SEM, and mobile units. * Engaging creative agencies on YouTube ad platforms, including launching TED Ads Worth Spreading partnership and YouTube Show & Tell.* Establishing and executing brand and marketing strategy for Google TV Ads, which provides advertisers the ability to buy ad time across more than 90 national TV networks and several major MSOs
  • Independent Consultant
    Principal
    Independent Consultant Oct 2008 - Jan 2010
    San Francisco, California, Us
    Independent consulting, focusing on product and marketing strategy.* Developed merger integration strategy for Wells Fargo Internet Services Group, focusing on client's and Wachovia's online brokerage suites. Established and optimized the user experience for the industry's Options Symbology Initiative.* Advised wireless broadband startup on peer-to-peer lending as capital source for end-customers. Established and brokered relationship between client and p2p lending company.
  • Yahoo!
    Senior Product Marketing Manager, Monetization
    Yahoo! Sep 2007 - Oct 2008
    Sunnyvale, Ca, Us
    Devised, developed, and executed marketing strategies, monetization strategies, and product features for My Yahoo!, the world's number one personalized portal siteCreated $100MM+ revenue strategy for major product redesign. Balanced advertiser, publisher, and broadband partner demands with user expectations to optimize revenue and grow user baseEstablished product and marketing lifecycle strategy for My Yahoo! users, by analyzing user feedback, site metrics, and competitive landscapeManaged product implementation of major product features, including Yahoo! Open Strategy for third-party OpenSocial widget developersAdvised major publishing partners on enhancing their content and engaging an audience on My Yahoo!
  • Wells Fargo
    Vice President, Small Business Product Development And Marketing Strategy
    Wells Fargo Jul 2002 - Aug 2007
    San Francisco, California, Us
    Led a team of 14 professionals that created and managed small business product lines, cross-sell strategies, direct marketing, and competitive marketing programs for Wells Fargo's 1 million+ small business customers. Launched multiple products, including Business Services Packages (financial product bundles) and Merchant Checking (simple credit and debit card processing) in 3,000 stores across 23 states.
  • Accenture
    Senior Consultant
    Accenture 1995 - 2000
    Dublin 2, Ie
    Developed process and IT solutions for federal, state, and local government agencies, including the US Department of State. Wrote a lot of code, too.

Eric Meyerson Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Mba
  • Wesleyan University
    Wesleyan University
    Political Science

Frequently Asked Questions about Eric Meyerson

What company does Eric Meyerson work for?

Eric Meyerson works for Stealth Ai Startup

What is Eric Meyerson's role at the current company?

Eric Meyerson's current role is Foundational Head of Marketing.

What schools did Eric Meyerson attend?

Eric Meyerson attended University Of California, Berkeley, Haas School Of Business, Wesleyan University.

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