Eric Meyerson Email & Phone Number

San Francisco, Ca, Us

Providing strategic guidance on brand storytelling, marketing strategy, and tactical planning. Clients include:* Coach Bank: Advising seed-stage AI startup for college athletes on brand and product marketing* Mashgin: Developed first marketing plan and brand strategy for fast-growing computer vision start-up* Political agency transforming slacktivists into election volunteers via content marketing and mobile engagement* Pre-launch FinTech company seeking to disrupt equity investment

Sunnyvale, Ca, Us

* Drove marketing, growth, and comms for VC-funded climate technology start-up. Joined as first senior marketing hire when the company was pre-revenue. Company grew to $100m+ annual revenue* Built comprehensive strategy to grow influence in sustainability space, which was instrumental in attracting $500M+ in VC funds and growing business 10x over past three years* Named and rebranded company (from Software Motor Company) in just six months in 2020 Developed and executed brand strategy for six subsequent acquisitions across three countries* Launched ABM and events strategies to generate $200M+ pipeline* Partnered with CEO on executive comms strategy to build his brand through media appearances. Placements included CNN, BBC, Fortune, TechCrunch, and Insider* Developed and prepared speaking opportunities at COP28, Collision, Climate Week, Charged EV * Built startup credibility by winning 2020 Edison Award, COP28 Changemaker, multiple Fast Company innovation awards, Environmental and Energy Leader Product of the Year (three times)* Produced internal culture comms strategy to integrate acquired entities, including writing a weekly newsletter and a 90-page business book that brought our values to life with employee storytelling

Washington, Dc, Us

Advised international development NGO on brand and marketing

Sensai was a seed-funded startup applying artificial intelligence (AI) to social media marketing for small businesses and creators.* Established brand, growth, SEO, content marketing, PR, product marketing, community building* Acquired 30,000 customers during beta via growth tactics, SEM, SEO, content, social media * Data storytelling strategy earned coverage in USA Today, NBC-TV, Crain’s, Small Business Daily

Started up new team marketing Facebook’s products and programs to major media companies, digital-first publishers, independent video creators, and news organizations* Responsible for messaging and full-lifecycle GTM strategy for Facebook Live, Instant Articles, and creator tools and analytics, from initial awareness campaigns to crisis management* Launched Facebook Journalism Project to support news reporting and consumer news literacy. Built News marketing team and drove messaging, naming, branding of all News programs and products* Scaled team to 18 people across 3 cities, with 100% retention and top-tier upward feedback

San Francisco, California, Us

Responsible for building Eventbrite's brand with consumers by growing awareness, acquisition, frequency, and engagement across top Metros in US, UK, and IE for world's biggest two-sided marketplace for live experiences. * Built creative and media plan for Eventbrite’s first-ever consumer brand campaign in Q1 2015* Developed Brite Space, experiential activations that engaged ~3,000 social influencers in five cities* Launched Rally, a consumer events publication that attracted 250,000 consumers/month and achieved profitability in first year* Managed team of up to 8 people, with 100% retention during tenure

Director of national NPO focusing on empowering adults with learning disabilities and parents of children with learning disabilities.http://headstrongnation.org/

San Bruno, Ca, Us

* Developed marketing communications and product marketing strategy for video content industry, from big media and entertainment companies to independent creators.* Built comprehensive cross-channel creator comms process.* Managed narrative and messaging for high-profile YouTube events and product launches.* Created and executed crisis-management plan for both internal and external audiences.

Mountain View, Ca, Us

Led team that markets YouTube and Google TV Ads to advertisers and agencies. Among accomplishments:* Selling, planning, and executing YouTube Brandcast, Google's first foray into television upfront season as part of original NewFronts season. More than 900 advertisers and agencies got a flashy insight into YouTube's content and brand-building offerings, generating tens of millions of dollars in revenue and more than 500 news articles.* Launching Play Means Business, YouTube's new positioning and messaging platform targeted at large advertisers and agencies.* Building partnership with TED for Ads Worth Spreading program to recognize top video creative.Primary responsibilities included: * Establishing and executing brand and marketing strategy for YouTube, the world's #1 video property, #2 search engine, and #4 website. * Bringing to market core YouTube monetization mechanisms, including in-stream video units, display ads, SEM, and mobile units. * Engaging creative agencies on YouTube ad platforms, including launching TED Ads Worth Spreading partnership and YouTube Show & Tell.* Establishing and executing brand and marketing strategy for Google TV Ads, which provides advertisers the ability to buy ad time across more than 90 national TV networks and several major MSOs

San Francisco, California, Us

Independent consulting, focusing on product and marketing strategy.* Developed merger integration strategy for Wells Fargo Internet Services Group, focusing on client's and Wachovia's online brokerage suites. Established and optimized the user experience for the industry's Options Symbology Initiative.* Advised wireless broadband startup on peer-to-peer lending as capital source for end-customers. Established and brokered relationship between client and p2p lending company.

Sunnyvale, Ca, Us

Devised, developed, and executed marketing strategies, monetization strategies, and product features for My Yahoo!, the world's number one personalized portal siteCreated $100MM+ revenue strategy for major product redesign. Balanced advertiser, publisher, and broadband partner demands with user expectations to optimize revenue and grow user baseEstablished product and marketing lifecycle strategy for My Yahoo! users, by analyzing user feedback, site metrics, and competitive landscapeManaged product implementation of major product features, including Yahoo! Open Strategy for third-party OpenSocial widget developersAdvised major publishing partners on enhancing their content and engaging an audience on My Yahoo!

San Francisco, California, Us

Led a team of 14 professionals that created and managed small business product lines, cross-sell strategies, direct marketing, and competitive marketing programs for Wells Fargo's 1 million+ small business customers. Launched multiple products, including Business Services Packages (financial product bundles) and Merchant Checking (simple credit and debit card processing) in 3,000 stores across 23 states.

Dublin 2, Ie

Developed process and IT solutions for federal, state, and local government agencies, including the US Department of State. Wrote a lot of code, too.

Mba

Ba, Political Science