Meyer - Strategies for a Digital World GmbHMatthias Meyer macht Sie und Ihr Unternehmen bekannter und erfolgreicherAlle Informationen auf www.meyerstrategies.ch

Ich unterrichte als Dozent im CAS Media Relations zu Medienarbeit und im Kurs Medienarbeit zum Thema Digitalisierung und Medien im Wandel

+ Planning, execution and evaluation of Google´s communication activities in Switzerland, Google's biggest engineering center outside of the USA with more then 4000 employees+ Creating, planning and executing press events for Google in EMEA+ Building brand loyalty by executing innovative public relations, brand positioning, promotional, and social media campaigns.+ Crossfunctional co-operation and alignment on events and communications for all corporate as well as product announcements.+ Effective handling of crisis communication + Plans and runs several press events a year+ Coms up with creative ideas to pitch product stories into the news. + Relationship building with key-representatives from the media and other parties+ Preparing speeches for executives as well as giving speeches himself. Serves successfully as a public face of company on TV and other media platforms.+ Staffing of press outreaches for Google executives (interview, editorial visits, events)+ Leading a team and several agencies. + Working with Social Influencers and leading social media efforts + Working languages: English, Geman, French

+ Planning, execution and evaluation of Google´s communication activities in Switzerland, Google's biggest engineering center outside of the USA+ Building brand loyalty by executing innovative public relations, brand positioning, promotional, and social media campaigns.+ Crossfunctional co-operation and alignment on events and communications for all corporate as well as product announcements.+ Effective handling of crisis communication + Plans and runs several press events a year+ Coms up with creative ideas to pitch product stories into the news. + Relationship building with key-representatives from the media and other parties+ Preparing speeches for executives as well as giving speeches himself. Serves successfully as a public face of company on TV and other media platforms.+ Staffing of press outreaches for Google executives (interview, editorial visits, events)+ Leading a team and an agency. + Working with Social Influencers and leading social media efforts + Working languages: English, Geman, French

+ PR Lead for YouTube "Toi-même tu filmes" campaign+ Leading Consumer Social Media Campaigns for Google France: ++ Social Influencer Event in the Google Cultural Institute in Paris++ Privacy & Security Event in Paris for Parent-Bloggers + Responding to Media Requests on a daily basis (YouTube, Privacy & Security)

+ Leading Global Consumer PR for Google Glass during 4 months (Rotation)+ Figuring as a spokesperson for the company in US Broadcast, Online, Print and Events (e.g. Google I/O, Boston Glass, see example coverage below)+ Identifying possible 3rd parties and pitching them into the news+ Handling media requests + Example Coverage: -- Boston Globe: https://goo.gl/uK7fce, -- Boston Business Journal (Video): http://goo.gl/b8lwFs-- USA Today: http://goo.gl/zhOhhv-- The Atlantic: http://goo.gl/etSAnB

+ Proactive media outreach and PR campaigns+ Crisis communications+ Takes responsibility for all communications activities for Google in Switzerland for a variety of products and services and for Google's Zurich Engineering Center+ Represents Google as a company spokesperson for a wide variety of media+ Develop written materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.+ Organizes press conferences and events+ Agency Management+ People Management+ Leadership+ Managing exec interviews+ Working languages: English, Geman, French

+ Proactive media outreach and PR campaigns+ Crisis communications+ Media spokesman+ Product launch communications+ Agency management+ Writing communications documents+ Managing exec interviews+ Setting up press conferences

+ Managing B2B Communication in Switzerland+ Finding and preparing 3rd parties for events+ Staffing media interviews with executives+ Handling jounalist request around topic such as B2B PR, AdWords, SEM, SEO, AdSense

Instructor and Recruiter:+ Represented the company at weekly info-meetings and recruited new employees+ Created and implemented a sales training for employees and a workshop for team managers to improve their leadership and organization skills.+ Recruited and trained over 300 new employees and 60 team managers.+ Discussed in meetings with the CEO on provision based salary models and other measure to improve employees outputTeam Manager:+ Managed and led the company’s Direct-Marketing teams (headcount 10) and fundraising projects + Represented the company to NGO’s, political authorities and the media.Fundraiser:+ One of the company's most successful fundraiser in terms of funds raised and quality of customer relations.+ Completed over 2000 successful cold calls requiring strong negotiating skills, character judgment and perseverance.

+ Producing a movie: Fundraising, Project Managment+ Responsible for financing and fundraising, organized about 20 000 Euro for the project+ Organizing the crew, negotiating the prices of the material+ Scheduling filming on the set+ Logistics and organization+ Marketing concept to promote the movie

+ Scheduling/Creating the show, conducting interviews, cutting, broadcasting the show+ Implementation of a new feature in the program “film review”+ Leading a team of 10 movie journalists over a period of 4 years+ Reviewed more than 50 movies and produced more than 20 shows