Zoë M. Email & Phone Number

Broomfield, Colorado, United States

Denver, Colorado, United States

- Execute and manage innovative marketing strategies and budget to support overall business objectives and enhance brand visibility and engagement.- Collaborate with the business development, consulting, and client services teams to create marketing materials and campaigns that effectively communicate our value proposition and services to potential clients.- Plan, organize, and execute events, including webinars, conferences, and trade shows, to promote our brand and services to a wider audience, provide on-the-ground support for our business development team, and engage with prospects and partners.- Develop and manage the distribution of promotional content across various channels, including social media, email marketing, and our website, to engage with our target audience.- Analyze the effectiveness of marketing campaigns and strategies, using data to inform future marketing decisions and improve ROI.- Coordinate with the content and design teams to ensure that all marketing materials are on-brand and communicate our message effectively.- Monitor market trends and competitor activities, providing insights and recommendations to keep our marketing efforts ahead of the curve.

- Act as the main point of contact for existing client relationships and manage external communication.- Lead regular meetings with clients to discover, report on, and develop strategies that align with their business objectives.- Align client business goals with a comprehensive marketing strategy to achieve those goals.- Collaborate with project managers to ensure project execution-related tasks can be completed and completed on time.- Prepare and deliver presentations to clients on new services, current performance, strategy updates, and other related subjects.- Assist the sales team in the client discovery process and proposal writing.- Discover client needs, overcome objections, and close additional projects for current clients while also providing value-add ideas and solutions for clients.- Provide feedback to project managers and internal teams on results and completed projects.

- Work with internal teams to develop and execute content plans that work with the client's overall marketing strategy.- Plan and manage marketing projects and tactics including deadlines, communicating progress, and keeping the project in scope.- Collaborate with team members and clients to efficiently gather content, assets, and information for marketing projects.- Manage, provide feedback, and schedule social media content using scheduling software.- Analyzing marketing campaign metrics and writing summaries to present to clients for reporting purposes.

- Leverage extensive marketing and photography knowledge to provide content and strategy for small, independent business clients.- Capture images for commercial clients, including the San Francisco-based Plant Based Foods Association, to maximize marketing efforts utilizing quality photography.- Create online education curriculum and communication materials, both digital and print, for the Montessori School of Denver via copywriting, design, photography, and videography production.- Recommend consistent content design and voice tactics to build brand recognition.- Plan and implement strategies for both organic and paid content on social media platforms based on client business and communication objectives.- Optimize future content for digital campaigns based on performance data analysis.

Minneapolis, Minnesota

- Created successful relationships with clients through ongoing communication and assessing needs to provide the optimal home buying and selling experience.- Devised and executed a comprehensive marketing strategy including multi-channel social media content, paid advertising, SEO, newsletters, photo & video content, and website administration to promote lead generation and client education.- Directed future sales through utilizing Contactually and Reel Geeks CRM platforms to identify new clientele and manage pipeline growth.- Established and facilitated partnerships with mortgage lenders, title companies, and real estate advisors to provide a seamless, on-time closing for all parties.- Drafted all buyer and seller representation contracts as well as all transaction-specific paperwork necessary for closing.

Minneapolis, Minnesota

- Supervised all creative projects for and cultivated positive relationships with the shopper marketing team and 14 brand managers at Prestige Brands Holdings for up to 30 brands including Clear Eyes, DenTek, and Dramamine.- Increased brand recognition and shopper retention across product lines using data analysis to develop effective, innovative messaging strategies.- Collaborated closely with internal graphic design team to provide insightful feedback and strategic value to creative work including shopper-facing emails, in-store displays, product packaging, landing pages, and other promotional materials- Organized all campaign budgets, and timelines, and authored creative briefs for client program proposals and internal kickoff meetings.- Customized digital and traditional shopper marketing campaigns with third-party vendors through identifying and evaluating client business objectives and KPIs.

Louisville, Colorado

- Coordinated logistics and curated product pitch materials for account meetings with fitness buyers at key retailers including Amazon, Target, Dick's Sporting Goods, and Macy's.- Developed communication and design tactics for all sales and marketing collateral including product packaging, catalogs, decks, one-pagers, and signage.- Served as a cross-functional liaison through leading bi-weekly meetings and completing relevant competitive product research, sales forecasts, market trend analyses, and product launch schedules for the marketing, sales, graphic design, product development, and operations teams.- Supported relationships with brand partners including athletes, ambassadors, and influencers to build brand awareness through curating relevant, relatable content and planning appearances at large-scale consumer events.- Arranged booth setup, budgets, travel, and events for and attended international and domestic trade shows such as Natural Products Expo and The Healthy and Natural Show, which host up to 85,000 attendees.

Denver, Colorado

- Planned and executed seven seasonal and holiday events for Larimer Square and Denver Union Station commercial tenants including Denver Chalk Art Festival attracting more than 200,000 guests.- Managed social media accounts and developed marketing campaigns to promote 48 of Denver’s finest restaurants and retail merchants.

Denver, Colorado

- Utilized university knowledge, public speaking, and interpersonal skills to lead daily campus tours, student-led panels, and admissions presentations for prospective students, families, and faculty as well as visiting alumni.- Served as an ambassador to the University of Denver by providing crucial information and experience regarding college decisions.

Bachelor Of Arts (B.A.), Strategic Communication (Media, Film & Journalism Studies)

Activities and Societies: Delta Gamma Fraternity, University of Denver Alumni - Student Foundation, Mortar Board National College Honor.

Education record

Activities and Societies: Chicago Bar Association, Federal Bar Association, Women’s Bar Association of Illinois, Phi Alpha Delta Law.

Education record

- Enrolled in an International Studies Abroad (ISA) Program for a semester - Volunteered for Students’ Health & Welfare Organization.