• Developed and executed an ABM marketing strategy targeting operations teams in venue spaces and universities, doubling closed deals each quarter.• Defined and modeled target markets, territories, and accounts.• Amplified engagement through strategic management of in-person and digital events, resulting in a tenfold increase.• Identified and capitalized on partnership opportunities, enhancing ALO's offering and creating channel partnership opportunities.• Implemented AI-powered tools to optimize marketing strategies, achieving a threefold increase in ROI within the first quarter.• Enhanced positioning and produced sales enablement materials, contributing to a 50% higher close rate within the initial quarter.

• Analyzed internal and external data to evaluate the biggest opportunities, create GTM strategies, and uncover opportunities for product enhancements• Defined sales territories, target verticals, and top accounts alongside sales leadership• Created a targeted strategy for ABM motions and account expansion, resulting in increased sales through strategic collaboration with sales teams.• Led go-to-market strategies inclusive of pricing, naming, positioning, packaging, and selling of existing products and services and new products/features to develop.• Managed Corporate Solutions event strategy and collateral. • Created concise, easy-to-understand messages and assets for web, email, and sales enablement.

Product marketing consulting for Microsoft Bing Ads team including:• Built Go-To-Market materials and sales enablement presentations for Microsoft and B2B clients.• Developed market, customer, and competitive insights to inform strategic decision-making and content creation.• Created winning sales collateral.

• Managed all MarCom and growth efforts including website and email for a bootstrapped social good startup app• Built all marketing tools and processes and trained team members to help with execution• Drove brand positioning, refine audience and target segments, and create advertising collateral• Helped define product roadmap, features, and create product-specific content • Led a team of interns, coaching on best practices and execution across content, social media, web, and PR

Product Marketing, LeadInterim Head, Product MarketingSr. Manager, Partnerships and Operations• Led a high-performing team to exceed ambitious KPIs, achieving 10x growth in enterprise sales.• Identified new market – travel payments – and built a GTM that led to $10m+ sales, along with an eventual acquisition of payment competitor. • Worked with sales and account management team and leadership to define and exceed ambitious KPIs each quarter – resulting in 10x growth in enterprise sales. • Defined strategy, messaging, and creative across enterprise space for four product lines.• Responsible for presence and strategy for all digital and in person events for enterprise space globally. Consistently met ambitious lead targets – increasing each quarter by 2x. • Translated new enterprise brand – Nium – into messaging and marketing material – and managed marketing and sales efforts that contributed to unicorn status.• Led social media strategy for Nium brand – creating exponential growth YoY, best of the business employee engagement, and accounting for 20 percent of overall lead generation.• Managed website including analytics, content, stakeholder reviews, technical implementation, and feature roadmap. New site responsible for over 1000% increase in net new digital leads.

• Oversaw the strategy, budget, and project lifecycle of 4-8 simultaneous marketing programs and products spanning print, email, web, social media, data, and analysis, generating over $4 million in new revenue per fiscal year. • Reporting to company president, supervised a team of high-performing project managers.• Provided strategic direction and leadership to program-based, cross-functional teams of up to 25 project managers, producers, designers, developers, analysts and testers– consistently surpassing project revenue targets and driving significant business growth. • Managed client relationships, acting as a liaison between client and internal teams, and helping business development identify new opportunities.• Lead executive-level stakeholder presentations for monthly business performance reviews.• Oversaw sprints (Agile) and waterfall timelines according to business and technical requirements.• Program/project types range from app, tool and website development, sales enablement BoM, data migration, customer journey and content performance analysis, brand messaging research, email campaign management etc.• Clients included Amazon (AWS), Microsoft, and Bill and Melinda Gates Foundation

• Managed Nurture email communications for the Business Apps Global Engagement Programs within Cloud + Enterprise Integrated Marketing.• Provided content and email strategy guidance/support, based on best practices and quality standards across C+E. • Coordinated efforts across teams between Marketing Technologists, Catalysis, GEP teams, Editorial team and other stakeholders.• Analyzed monthly email, link & lead performance through reporting and providing insights and optimization recommendations based on data/trends.

The Giving Pledge: Served as main POC for all marketing projects, including curating and printing the annual gift to donors, creating content for the annual gathering, and redesigning the digital property - GivingPledge.org - which included building a custom CMS.The Gates Foundation: orchestrated a cross-vendor team of writers, developers, designers, translators, and producers to build and manage GatesFoundation.org. Led the teams through two successful redesigns.