Megan Thorne Email & Phone Number

Kirkland, WA, US

• Developed and executed an ABM marketing strategy targeting operations teams in venue spaces and universities, doubling closed deals each quarter.
• Defined and modeled target markets, territories, and accounts.
• Amplified engagement through strategic management of in-person and digital events, resulting in a tenfold increase.
• Identified and capitalized on partnership opportunities, enhancing ALO's offering and creating channel partnership opportunities.
• Implemented AI-powered tools to optimize marketing strategies, achieving a threefold increase in ROI within the first quarter.
• Enhanced positioning and produced sales enablement materials, contributing to a 50% higher close rate within the initial quarter.

Boston, MA, US

• Analyzed internal and external data to evaluate the biggest opportunities, create GTM strategies, and uncover opportunities for product enhancements
• Defined sales territories, target verticals, and top accounts alongside sales leadership
• Created a targeted strategy for ABM motions and account expansion, resulting in increased sales through strategic collaboration with sales teams.
• Led go-to-market strategies inclusive of pricing, naming, positioning, packaging, and selling of existing products and services and new products/features to develop.
• Managed Corporate Solutions event strategy and collateral.
• Created concise, easy-to-understand messages and assets for web, email, and sales enablement.

Redmond, Washington, US

• Product marketing consulting for Microsoft Bing Ads team including:
• Built Go-To-Market materials and sales enablement presentations for Microsoft and B2B clients.
• Developed market, customer, and competitive insights to inform strategic decision-making and content creation.
• Created winning sales collateral.

Seattle, WA, US

• Managed all MarCom and growth efforts including website and email for a bootstrapped social good startup app
• Built all marketing tools and processes and trained team members to help with execution
• Drove brand positioning, refine audience and target segments, and create advertising collateral
• Helped define product roadmap, features, and create product-specific content
• Led a team of interns, coaching on best practices and execution across content, social media, web, and PR

San Francisco, California, US

• Product Marketing, LeadInterim Head, Product MarketingSr. Manager, Partnerships and Operations
• Led a high-performing team to exceed ambitious KPIs, achieving 10x growth in enterprise sales.
• Identified new market – travel payments – and built a GTM that led to $10m+ sales, along with an eventual acquisition of payment competitor.
• Worked with sales and account management team and leadership to define and exceed ambitious KPIs each quarter – resulting in 10x growth in enterprise sales.
• Defined strategy, messaging, and creative across enterprise space for four product lines.
• Responsible for presence and strategy for all digital and in person events for enterprise space globally. Consistently met ambitious lead targets – increasing each quarter by 2x.

Seattle, Washington, US

• Oversaw the strategy, budget, and project lifecycle of 4-8 simultaneous marketing programs and products spanning print, email, web, social media, data, and analysis, generating over $4 million in new revenue per fiscal.
• Reporting to company president, supervised a team of high-performing project managers.
• Provided strategic direction and leadership to program-based, cross-functional teams of up to 25 project managers, producers, designers, developers, analysts and testers– consistently surpassing project revenue targets.
• Managed client relationships, acting as a liaison between client and internal teams, and helping business development identify new opportunities.
• Lead executive-level stakeholder presentations for monthly business performance reviews.
• Oversaw sprints (Agile) and waterfall timelines according to business and technical requirements.

Redmond, Washington, US

• Managed Nurture email communications for the Business Apps Global Engagement Programs within Cloud + Enterprise Integrated Marketing.
• Provided content and email strategy guidance/support, based on best practices and quality standards across C+E.
• Coordinated efforts across teams between Marketing Technologists, Catalysis, GEP teams, Editorial team and other stakeholders.
• Analyzed monthly email, link & lead performance through reporting and providing insights and optimization recommendations based on data/trends.

Seattle, WA, US

The Giving Pledge: Served as main POC for all marketing projects, including curating and printing the annual gift to donors, creating content for the annual gathering, and redesigning the digital property - GivingPledge.org - which included building a custom CMS.The Gates Foundation: orchestrated a cross-vendor team of writers, developers, designers.

Seattle, WA, US

Redmond, Washington, US