Proactively manages and oversees the day-to-day business operations of an upscale international two-sided marketplace, composed of 300 vendor companies, 1000 complex bookable products, 5000 Travelers, and a team of 20 employees, on global distribution. Built a platform for local tour companies to list tours and services for free, allowing travelers to connect to local guides and find the most authentic and affordable travel experiences worldwide, and making it easier for clients and vendors to transact money and services.Successfully developed and launched a high-performance cloud-based WordPress platform with a focus on meeting and exceeding the specific needs of the multi-vendor online travel agency with a real-time booking system, automated workflows, and digital marketing strategies.Skillfully organizes, priorities, and manages multiple projects simultaneously with an emphasis on making strategic decisions based on the analyzed feedback data.Recognized for optimal abilities in partnering with the travel industry influencers (Viator, TourRadar, TravelZoo) in implementing marketing strategies, tracking performance, and optimization of the results across multiple organic and paid campaigns.Skillfully utilized an open-source platform in developing a complicated system that automated and localized numerous tasks into one place, resulting in a significant savings of both time and money for the company. Proactively developed and implemented various tools and workflows, for a cross-functional team of 20 personnel and vendors collaborating across 70 different countries, and customers on a global level.Successfully hired and managed staff members across different time zones to be available to customers worldwide 24/7.

Running the day-to-day operations of a technical team of media publishers, AI developers, and marketing professionals focusing on building AI tools in the Farsi language. Responsible for driving audience and revenue growth through data-driven digital marketing strategies, AI-assisted services and workflows for search engine optimization (SEO), content marketing, and e-commerce management.Designed and implemented efficient embeddings and prompt engineering solutions, enhancing AI language models' performance and accuracy.

Collaborated with multiple teams to improve user experience for Videos and Affiliate Widgets and better tracking of engagement and revenue metrics. Managed testing initiatives that lifted on-page conversions by 1% and improved ROI of affiliate partnerships by +7%.Planned and managed performance for major online shopping events such as Prime Day and Black Friday by developing best in class strategies, content recommendations, deals line ups, and optimized marketing campaigns that improved Media & Commerce KPIs across multiple brands and drove $1.5M in incremental revenue.Developed and managed end-to-end data pipelines, dashboards, and reporting that enabled tracking of media & commerce KPIs and provided data-driven analysis of performance and opportunities that influenced editorial planning and content investments.Led cross-functional video optimization strategy across multiple platforms that increased the video traffic and revenue by 15%. Authored CNET video SEO playbook and best practices and lead strategy meetings to deliver and implement the best practices across multiple industries. Developed AI solutions and integrations to streamline workflows around data analysis & forecasting, SEO, content creation, and video production and optimization. Managed day-to-day operations of Amazon publishing program, including content and SEO optimization that grew 600% in revenue in a 6 months period.

Held a pivotal role in creating and managing a company, consisting of 50 personnel, from the ground up.Successfully designed and developed a website to use as a digital magazine while updating the structure, design, and friendliness of webpages based on user experience and technical feedback from Google Optimize, resulting in a ranking of 20 in Iran (999 in the world) within a 3-year timeframe.Displayed exceptional abilities in planning a guideline for cross-functional department collaboration on marketing plans and business strategies based on keyword research, copywriting, content optimization, and SEO/SEM techniques.Provided in-depth monitoring, analysis, and tracking of website KPI’s and metrics on Google Search Console and Google Analytics with a focus towards improving website performance and ROI.Held a pivotal role in developing content management strategies, leading to the website being ranked among the top 100 websites in Iran and top 3000 websites in the world, as well as having +10M sessions monthly and 70% organic traffic.Successfully developed a website that provided approximately 50,000 unique resources (Magazine and How to contents in Farsi language), categorized in 5000 different categories and approximately 15M visitors monthly.Significantly improved the designs (UI/UX) of the website and the workflows of the organization, to include managing key personnel, using available resources, and managing KPIs of the business (Global Ranking, Performance scores, User engagement metrics, and CPC income from SSP and Display Ads).Skillfully managed a large-scale migration of data from the old CMS into a highly sustainable WordPress platform running on AWS servers, leading to a significant improvement to the site experience by 35% into a GTmetrix grade "A" while saving 40% of the server costs to manage the contents and workflows.

Recognized for optimal abilities in partnering with the travel industry influencers in implementing marketing strategies, tracking performance, and analyzing / optimizing the results across multiple paid campaigns.