Took charge of all backend strategy for the label, including the successful launch of label releasesContinuously refined and optimized internal company processes and procedures to maximize the productivity of our teams.Collaborated with other departments at the executive level to amplify the Guin brand through pre-approved strategies.Managed + cultivated partner relationships in collaboration with marketing & other departments such as media, tech, brands.Took an active role in the development of the Guin Music brand, with a focus on Guin Records as a primary objective.

Built a comprehensive growth strategy that encompassed client relationship management, operations workflow, ideation, marketing, legal practices, and branding. Oversaw the entire process from initial client meetings to release and branding.Coordinated the collection, submission, and archival of critical assets such as metadata, masters, royalty split sheets, legal documents, artwork, and review of royalty splits. Communicated effectively with legal teams to ensure accurate payouts.Managed the daily operations of the label and office space. Developed cross-functional budgets and schedules for all label projects and clients, ensuring timely delivery of high-quality products and services.

Led high-budget partnerships with Mixmag and Insomniac Events, including content series, emerging artist spotlight programs, branding opportunities, and live activations, resulting in increased brand awareness and revenue for the company.Produced, managed client accounts, and oversaw projects ranging from music videos and original content series to activations with labels such as Dirtybird, OWSLA, and Black Book, as well as artists such as J. Worra, Walker & Royce, and Chris Lake, and original IP such as Kickback and The TAKEOVER.Conducted and presented research for WAV's artist development platform, identifying new partnerships, artist incentive programs, user acquisition strategies, and opportunities to streamline project workflows.Utilized data to review trends, demographics, and other audience data, adjusting platform needs and reviewing testing data during the development of new features for users, resulting in a better user experience and increased engagement.

Coordinated and tracked bookings for multi-city North / South American tours for clients including Jamie Jones, Goldroom, Claptone, and moreProvided administrative support in the application of US work visas for multiple EU-based touring artists

Planned and executed various school-year activities + a five day event calendar titled Senior Week for graduating students including student / faculty cocktail, Presidential Champagne Toast, senior picnic, and moreCreated and implemented a scholastic year treasurer report to maximize potential for each event executed

Planned and executed a high production music concert by working with various entities such as talent agencies, production, security, venue, etc.Created and implemented a scholastic year treasurer report to maximize potential for each semesterly concert executed

Assisted certified athletic trainers with pre/post-practice therapies and proceduresTrained in providing tapings, wraps, and different treatments for students participating in athletics

Created a new system of accountability within the executive board by analyzing financial records to improve spending for the benefit of the student bodyAssisted in the reconstruction and reformatting of the organization’s constitution and official documentation

Created landscape analyses to implement social media strategies bringing local awareness to Community Solution Maker Awards in various Central Valley countiesDrafted initial copies for various internal and external company announcements

Assisted in the chaperoning, planning, and advisory roles for the students attending a secondary college institute to be educated on college informationPlanned and executed small educational class sessions to inform and educate students on various materials associated with the college application process (personal statements, FAFSA, etc.)