I am a seasoned communications leader with 25+ years of global experience across corporate communications, marketing communication, advertising, PR, branding, and digital. My track record includes managing top-tier brands in the GCC, Levant, North Africa, Southeast Asia, and LATAM regions.Beginning my career at BBDO Cairo, I progressed to leadership roles at DDB, JWT Dubai, and Fortune Promo Seven Bahrain. My expertise includes driving the PepsiCo business across Egypt and North Africa, leading major regional accounts like Unilever, Reckitt Benckiser, and HSBC. Recognizing the growth of digital marketing, I became a certified digital consultant and successfully spearheaded Mobile Matters Consultancy.My strengths lie in strategic thinking, team leadership, and a sharp business focus. I consistently deliver projects on time, within budget, and surpass quality expectations through data-driven decision-making and creative problem-solving.I am also a dedicated father of three who springs out of bed in the morning to change the world and annoys others who are not morning people. He is passionate about football & helping startups ‘getting started’.