Working with small businesses and entrepreneurs to create and execute comprehensive digital marketing strategies

- Supporting external PR agencies- Creation of PR, funding and marketing documents such as press releases and briefings- Support on the design, creation and installation/ distribution of festival marketing collateral including brochures, leaflets, banners, advertisements etc.- Website development and management- Support on digital communications including the creation and execution of digital content across Facebook, Twitter, Instagram and LinkedIn- Support on the gathering and analysis of audience data

Responsible for:- Relationship management- Copy writing for online and offline- Social Media management and growth- CRM management- Graphic design and content creation- Facebook Ad campaigns- PR including press releases and radio advertisements- Multi-channel marketing- Event management- Community relations- Co-ordination of company-wide marketing collateral- Member photography- CMS management- Advanced performance reporting- Supplier management- Creation and delivery of integrated marketing & PR strategy- Email marketing

Responsible for:- Branding strategy and implementation- Multi-channel marketing- Event management- Community relations- Co-ordination of company-wide marketing collateral- Creating and managing social media marketing strategy across multiple platforms- New product development- Product photography- Copy writing and production of promotional material- CMS management and content creation- Lead nurturing- Budget management- Advanced performance reporting- Supplier management

Responsible for:- Creation and delivery of integrated marketing & PR strategy- Co-ordination of company-wide marketing collateral- Creating and managing social media marketing strategy across multiple platforms- Event project management- Copywriting and production of promotional material- Website administration; website content- Co-ordinating PR activity with external agency- Management of client and marketing data in CRM database – compliance with GDPR- Managing delivery of email campaigns- Budgeting and revenue management,- Monthly reporting on activities and performance against plans and budgets- Collaboration with internal teams/PR agency/external suppliers

Responsible for:- Research and subsequent development of own brand products - Liaising with internal technical departments in order to ensure all regulations are met- Managing the group social media accounts and implementing social media strategy whilst creating all online graphics and content- Copy writing and Proofreading artwork to ensure consistency and accuracy- Working closely with brand managers ensuring all content is on-brand consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content.- Assisting in the continual development of a content strategy that supports and extends marketing initiatives.- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results.- Working closely with company’s designer on all creative and branding initiatives to ensure a consistent message across channels.- Responsible for the maintenance of websites across the group along with the company's e-commerce platform- Working on the updating of online listings in line with market standards while implementing brand- Work in tandem with the sales and marketing team on PR strategy- Identifying new content opportunities and explore new ways to implement changes to positively impact SEO- Track individual campaign KPIs and create reports detailing results in order to successfully trace marketing efficacy.- Working to drive new leads via online channels and demonstrate evidence of ROI

Responsible for:- Ownership of national retailer projects and the management and development of critical paths from the project conception to launch- Developing new products/projects whilst ensuring they are clearly defined objectives and actions and that all critical paths and launch dates are met- Carefully monitor both the run-in process of new products and also the run-out process of any discontinued lines- Maintaining key internal documents such as the retailer master files, price files, and the artwork briefing log

• Main point of contact for the organisation while managing the distribution of funding and resource allocation• Managing the various social enterprise projects simultaneously and acting as client contact • Responsible for maintaining all meeting minutes in digital and hard copy form • Consulting on the design of the new company website • Writing press releases, emails and newsletters in line with the organisations policies and strategic vision• Organising conferences and events in the Bradford area with other CVS organisations• Filming and editing promotional films• General admin tasks and office management• Liaising with key funding providers such as local councils, the NHS and CCGs• Utilising social media platforms to establish and maintain dialogue with the public and reach new audiences

• Client contact for the Social Housing, Council, Education and Construction sectors• Created informative and educational online content for the companies mini-sites• Conceived and researched article ideas, and conducted interviews• Liaising with Subject Matter Experts and internal design and marketing teams • Managing the creation and reviews of e-Learning courses from inception to conclusion• Advanced use of the VTiger CRM system to create and develop business leads• Assisted with all aspects of online content management• Adhered to in-house style and briefs while designing marketing materials and system guides

Student liaison and project lead for a government funded university initiative aimed at sustainable development within the higher education sector:· Project management lead in promoting sustainable development in education· Organising events to raise awareness including recycled fashion shows· Creating and managing a second-hand shop to benefit students in financial need· Managing volunteers and providing training· Developing and distributing promotional materials· Organising networking opportunities and conferences between the university and outside organisations· Assisted with all aspects of online content management