Marco Aurélio Mezzacapo work email
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Marco Aurélio Mezzacapo personal email
> Deep experience in Business, Marketing, Sales and Projects Management, selling B2B and B2C products and services, through online and offline channels. Focused on results, with strategic vision I have been leading successful projects of turnaround and repositioning of businesses and brands.> Market analysis from outside to inside, developing Growth and Customer Experience Plans for products, services and franchising which had increased sales, market share and client share, as well as revenue over goals.> Specialist and Mentor of Financial Investment, Capital Market and Suitability for people and businesses. Through simple, direct, and "hands-on" language, I have developed a methodology with the objective of breaking paradigms about the market, showing the premises for investing, building your investment plan, as well as to guide how to manage and control your invested capital.> Collaboration in the implementation of practices and policies of ESG, Governance and Organizational Structure.> Serving as a Board Member.> Great knowledge in business negotiation, KPIs analysis, besides planning and implementation of commercial and inbound/outbound marketing strategies for advertising and sales campaigns.> Budget Management, P&L control and cost reduction.> I have been working in the management of small, medium and large companies (national and international).> 31 nationals and internationals advertising and marketing awards.> Focus on Human Capital leading multidisciplinary teams, "hands-on" profile. I speak English.> EXPERTISE AREAS: Online e Offline Retail | Financial Investment | Agribusiness | Franshising | Fashion | Nongovernmental Organization.
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Diretor De OperaçõesInside DiagnósticosBrazil -
CooInside Diagnósticos Apr 2024 - PresentSão Paulo, São Paulo, BrasilHealthtechwww.insidediagnosticos.com.brEnsure that the company's operations and human capital operate efficiently and are aligned with strategic objectives, thereby contributing to the overall success of the organization. -
CooTestfy Apr 2024 - PresentSão Paulo, São Paulo, BrasilHealthtechwww.testfy.com.brEnsure that the company's operations and human capital operate efficiently and are aligned with strategic objectives, thereby contributing to the overall success of the organization. -
CeoInvestmentor Jan 2017 - PresentSão Paulo, São Paulo, BrasilFinancial Investment Mentoring www.investmentor.com.brMentoring and Planning of Financial Investment, Capital Market and Suitability for people and businesses. Through simple, direct, and "hands-on" language, I have developed a methodology with the objective of breaking paradigms about the market, showing the premises for investing, building your investment plan, as well as to guide how to manage and control your invested capital.
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Project DirectorInstituto Para O Desenvolvimento Da Criança E Do Adolescente Pela Cultura E Esporte Apr 2022 - Sep 2022Brasília, Distrito Federal, BrasilBrazilian Nongovernmental Organization for Sport and Educationwww.idecace.org.brRestructuring of the project area, planning and organizing projects in order to ensure that costs, time and strategies were aligned with the organization's planning.Implementation of the Kanban system to manage and monitor the progress of each project, directing the next steps of the teams.Leading and guide employees to create a unified sense of belonging, to be possible to achieve the goals of the projects. Budget of R$ 150 million. -
CeoMzz Uomo Mar 2013 - Jan 2017São Paulo, São Paulo, BrasilBrazilian Fashion CompanyMarketing and Business Management, development of digital marketing campaigns, growth and customer experience strategies, KPIs analysis, products designing and curation, as well as market studies. Planning, negotiation and operational implementation of stores and online sales in Brazil, USA and Canada.
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Ceo | Board MemberFlorestal Santa Maria - Jd Paulistano Sep 2012 - Feb 2013Colniza, Mato Grosso, BrazilBrazilian Agribusiness Companywww.florestalsantamaria.com.brGeneral Management, responsible for business restructuring and implementation of short, medium, and long-term strategies. Achievement of FSC International Certification and operational cost reduction by 22%.Board Member. -
Commercial DirectorGreen By Missako Aug 2011 - Jul 2012São Paulo, São Paulo, BrasilBrazilian Kids Fashion Companywww.lojasgreen.com.brResponsible for the restructuring of the commercial operation and strategic planning of sales, through the Network of Own Stores, Franchises, and Multibrand Shops. Stores analysis and negotiation in Shopping Malls. We have achieved 12% sales increase. -
Executive Director | Board MemberVerus Idiomas Jan 2009 - Jun 2011São Paulo, São Paulo, BrasilBrazilian Franchise of Languages CompanyResponsible for business plan, development of governance policies, elaboration of franchising processes and executive management. Board Member.
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Marketing Manager | Board MemberInstituto Para O Desenvolvimento Da Criança E Do Adolescente Pela Cultura E Esporte Oct 2007 - Oct 2008São Paulo, São Paulo, BrasilBrazilian and Spanish Nongovernmental Organization for Sport and Educationwww.idecace.org.brManagement Projects for Social Marketing, such as The Relay of Pan American Torch Rio 2007 and The Integrated Community Parapan American Games Rio 2007. Publisher of the Book “Brazil, um passeio pelas mãos do esporte”, edited for 42 countries. Brazilian Delegate of IDECACE for the Brazilian Olympic Committee. A Budget of R$ 40 million.Board Member, Executive Secretary. -
Marketing ManagerEmbrase Segurança & Serviços Jul 2006 - Jan 2007São Paulo, São Paulo, BrasilBrazilian Company of Human Resources Serviceswww.embrase.com.brImplementation of the marketing area. Development of branding project, modernization and repositioning of the brand.Development of a communication plan, as well as the creation of information and support tools for the commercial area. -
Co-Founder And General ManagerCq Do Brasil Apr 2004 - May 2006São Paulo, São Paulo, BrasilBrazilian Franchise of Fast Food Responsible for the implementation and general management of the business: architecture, operation, visual communication, marketing and relationship with suppliers.Development of the strategic and franchising plan. In the first few months, the brand achieved great visibility in the press and in the "cult gastronomy" market. Standing out in the fast food segment and investment option in the franchise market.
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Chief Marketing OfficerCna Sep 2001 - Feb 2004São Paulo, São Paulo, BrasilBrazilian Franchise of Languages Companywww.cna.com.brResponsible for marketing and franchising strategic planning. I have headed the repositioning of the business, brand, and products, as well as the franchise commercial policies. Increasing by 66% the share of mind, 30% of new franchises increase, and 28% of revenue increase. A Budget of R$ 10 million. -
Business Unit ManagerEstadão (Oesp Mídia) Apr 2000 - May 2001São Paulo, São Paulo, BrasilBrazilian Communication Companywww.estadao.com.brResponsible for management and restructuring of the B2B Business Unit, with the redefinition of new media products, marketing strategies, and commercial policies. I headed over 30 sales professionals. I have developed an important social responsibility project. We have achieved 54% turnover increase. A Budget of R$ 8.5 million. -
Commercial Manager | Board MemberLeroy Merlin Nov 1998 - Feb 2000São Paulo, São Paulo, BrasilFrench Home Improvement Marketwww.leroymerlin.com.brMember of the committee responsible for the deployment of business operations in Brazil. I have been responsible for the commercial management of a Business Unit. In 18 months this Business Unit achieved growth in the ranking of profitability from 12th place to 3rd place. A Budget of R$ 7 million. -
Account ManagerEditora Abril Sep 1996 - Mar 1998São Paulo, São Paulo, BrasilBrazilian Communication Companywww.abril.com.brWe have developed a project for commercial and advertising repositioning of Superinteressante Magazine. 316% of advertasing increase and 225% of sales increase from 1996 to 1997. A Budget of R$ 2,5 million. -
Commercial ManagerJcl Comercio De Materiais Elétricos May 1991 - Nov 1995São Paulo, São Paulo, BrasilBrazilian Electrical Materials SupplierCommercial management, development of the strategies and sales policies, negotiation with suppliers. Implementation of stores and independent sales representation. We have achieved 185% turnover increase. Budget of R$ 5.5 million.
Marco Aurélio Mezzacapo Skills
Marco Aurélio Mezzacapo Education Details
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International Executive -
Specialization In International Strategic Leadership -
Business For Executives -
Madia Marketing SchoolMarketing
Frequently Asked Questions about Marco Aurélio Mezzacapo
What company does Marco Aurélio Mezzacapo work for?
Marco Aurélio Mezzacapo works for Inside Diagnósticos
What is Marco Aurélio Mezzacapo's role at the current company?
Marco Aurélio Mezzacapo's current role is Diretor de Operações.
What is Marco Aurélio Mezzacapo's email address?
Marco Aurélio Mezzacapo's email address is me****@****.com.br
What schools did Marco Aurélio Mezzacapo attend?
Marco Aurélio Mezzacapo attended Fgv - Fundação Getúlio Vargas, Ohio University, Fgv - Fundação Getúlio Vargas, Madia Marketing School, Fiam-Faam.
What are some of Marco Aurélio Mezzacapo's interests?
Marco Aurélio Mezzacapo has interest in Poverty Alleviation, Children, Education, Disaster And Humanitarian Relief.
What skills is Marco Aurélio Mezzacapo known for?
Marco Aurélio Mezzacapo has skills like Strategic Planning, Marketing Strategy, Management, Marketing Management, Advertising, Franchising, Sales Management, Business Strategy, B2b, Publicidade, Executive Management, Franchise Management.
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