Martijn Blom Email & Phone Number

Haarlem, NH, NL

Haarlem, North Holland, Netherlands

Responsible for strategy, market research, value proposition design, marketing, product development, product launch, and overall project management for a healthcare sector start-up focused on nutritional supplements.

Rotterdam, South Holland, Netherlands

Haarlem, North Holland, Netherlands

Project Manager helping businesses to build, manage and grow their company. Expert on business strategy, retention, cross sell, deep sell and developing and implementing customer journeys and customer contact strategies. Expert in market research and customer/consumer insights generation.

The Hague Area, Netherlands

As a freelance CRM project manager for ANWB (Dutch roadside assistance organization) I was responsible for setting up a methodology to create attractive customer journeys for ANWB's new CRM platform. Leading a team of process and business analists, marketeers and including all possible channels and business lines. Together we set up a successful framework.

Amsterdam Area, Netherlands

Successfully restructured this startup in urban logistics, devising a new strategy to enhance profitability, with a specific focus on Marketing, Finance, and Operations.

Worldwide

Embarked on a memorable journey, cycling from Haarlem to Baku (Azerbaijan), exploring Central Asia, India, Bangladesh, Nepal, Bhutan, and engaging in Muay Thai boxing and Tai Chi. This experience broadened my horizons, nurturing a deep appreciation for diverse cultures and experiences.

Amsterdam Area, Netherlands

I played a pivotal role in Winkle's expansion from a team of 3 to a workforce of 30, overseeing the establishment of offices in Amsterdam, London, and New York. As part of this boutique market research agency, which specializes in innovation research, my responsibilities encompassed daily operations management, team leadership, HR, procurement, and making.

Amsterdam, North Holland, Netherlands

Managed all email campaigns within the Flying Blue partner program, optimizing email marketing processes, leading to higher conversions and internal satisfaction.

During my time as a Senior Consultant in Customer Intelligence at ING, I was involved in various projects and played a pivotal role in several initiatives:Project "Leads on Demand" (Team Member)An award-winning project aimed at providing the sales force with relevant leads using event-driven marketing. Responsible for developing the marketing leads program.

As the Campaign Manager for 1-to-1 Marketing, I took on a comprehensive role that involved:Establishing a 1-to-1 marketing tool.Direct marketing management.Database marketing oversight.Coordination of communication and traffic.

In my capacity as the Direct Marketing Manager, I had the following responsibilities:Supervising 7 junior direct marketers.Managing multiple direct marketing campaigns.Initiating and participating in an innovative project called "1-to-1 marketing," which entailed piloting a 1-to-1 marketing program for the private segment, specifically targeting new.

During my tenure at Carlson Wagonlit Travel as a Sales & Marketing Specialist, my role encompassed a range of responsibilities, including:Developing and implementing direct marketing campaigns, utilizing both mail and telemarketing approaches.Crafting compelling copy for various purposes, including direct mail, brochures, and press releases.Conducting.

Bachelor'S Degree, International Marketing Management

History

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