Responsible for strategy, market research, value proposition design, marketing, product development, product launch, and overall project management for a healthcare sector start-up focused on nutritional supplements.

Project Manager helping businesses to build, manage and grow their company. Expert on business strategy, retention, cross sell, deep sell and developing and implementing customer journeys and customer contact strategies. Expert in market research and customer/consumer insights generation.

As a freelance CRM project manager for ANWB (Dutch roadside assistance organization) I was responsible for setting up a methodology to create attractive customer journeys for ANWB's new CRM platform. Leading a team of process and business analists, marketeers and including all possible channels and business lines. Together we set up a successful framework and a variety of engaging customer journeys.

Successfully restructured this startup in urban logistics, devising a new strategy to enhance profitability, with a specific focus on Marketing, Finance, and Operations.

Embarked on a memorable journey, cycling from Haarlem to Baku (Azerbaijan), exploring Central Asia, India, Bangladesh, Nepal, Bhutan, and engaging in Muay Thai boxing and Tai Chi. This experience broadened my horizons, nurturing a deep appreciation for diverse cultures and experiences.

I played a pivotal role in Winkle's expansion from a team of 3 to a workforce of 30, overseeing the establishment of offices in Amsterdam, London, and New York. As part of this boutique market research agency, which specializes in innovation research, my responsibilities encompassed daily operations management, team leadership, HR, procurement, and making valuable contributions to the company's strategic direction.

Managed all email campaigns within the Flying Blue partner program, optimizing email marketing processes, leading to higher conversions and internal satisfaction.

During my time as a Senior Consultant in Customer Intelligence at ING, I was involved in various projects and played a pivotal role in several initiatives:Project "Leads on Demand" (Team Member)An award-winning project aimed at providing the sales force with relevant leads using event-driven marketing. Responsible for developing the marketing leads program and coordinating efforts between marketing, database marketing, and IT.Project Dialogue Marketing (Project… Show more During my time as a Senior Consultant in Customer Intelligence at ING, I was involved in various projects and played a pivotal role in several initiatives:Project "Leads on Demand" (Team Member)An award-winning project aimed at providing the sales force with relevant leads using event-driven marketing. Responsible for developing the marketing leads program and coordinating efforts between marketing, database marketing, and IT.Project Dialogue Marketing (Project Leader)The objective was to create a community for ING clients, primarily focusing on small and medium-sized businesses. Led the project, serving as a bridge between marketing, database marketing, and external suppliers.1-to-1 Marketing Campaigns (Initiator and Project Manager)Initiated and managed multiple multichannel 1-to-1 marketing campaigns for ING Bank and Postbank.Oversaw the entire campaign management cycle, including coordination between marketing, communication, traffic, fulfillment, database marketing, IT, and channels.Consultancy and WorkshopsOrganized workshops on customer intelligence for various countries within ING's global network.Acted as a Customer Intelligence consultant for ING Bank Slaski in Poland and the Bank of Beijing. Show less

As the Campaign Manager for 1-to-1 Marketing, I took on a comprehensive role that involved:Establishing a 1-to-1 marketing tool.Direct marketing management.Database marketing oversight.Coordination of communication and traffic.

In my capacity as the Direct Marketing Manager, I had the following responsibilities:Supervising 7 junior direct marketers.Managing multiple direct marketing campaigns.Initiating and participating in an innovative project called "1-to-1 marketing," which entailed piloting a 1-to-1 marketing program for the private segment, specifically targeting new customers.

During my tenure at Carlson Wagonlit Travel as a Sales & Marketing Specialist, my role encompassed a range of responsibilities, including:Developing and implementing direct marketing campaigns, utilizing both mail and telemarketing approaches.Crafting compelling copy for various purposes, including direct mail, brochures, and press releases.Conducting market research, competitor analysis, and customer segmentation.Serving as the editor of the sponsored magazine "Travel… Show more During my tenure at Carlson Wagonlit Travel as a Sales & Marketing Specialist, my role encompassed a range of responsibilities, including:Developing and implementing direct marketing campaigns, utilizing both mail and telemarketing approaches.Crafting compelling copy for various purposes, including direct mail, brochures, and press releases.Conducting market research, competitor analysis, and customer segmentation.Serving as the editor of the sponsored magazine "Travel Lines," overseeing its content and publication. Show less