Michael Facey Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Leadership role managing the digital products and platforms for the organization including the websites and APIs. Setting the product strategy and development program plus managing Agile delivery. Project management across cross functional teams. Campaign strategy and execution of the website to facilitate optimal user and business outcomes.▻ Digital platforms owner (Website, APIs, front & backend dev management, Full Adobe Environment)▻ Product management & end to end delivery (Agile methodologies, Confluence, Jira)▻ LLM, AI and Chat bot integrations▻ Project management (Technology lead - PRINCE2)▻ Strategic analysis and data driven decision making.▻ UX/UI (Journey flows & interaction planning, Figma & Analytics tools)▻ Digital marketing campaigns & initiatives (Digital execution e.g. Queensland is calling campaign)▻ Technical SEOProjects:▻ AI Travel Assistant chatbot - React frontend in an AEM integration utilising LangChain, Lambda and Elastic Search Index vector database.▻ Delivered technical solution for Bluey's World international campaign and competition for Queensland Tourism.▻ User authentication and account feature.▻ Trade portal for key industry events.▻ WCAG 2.1 AA web accessibility implementation.▻ Queensland is Calling campaign digital execution and competition delivery.▻ Website redesign, UX/UI design, component development and deployment.

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Brisbane, Australia

Woolloongabba

Enterprise level SEO. Development and execution of SEO Strategy across an omnichannel environment for Australia's leading wagering brands - UBET / Tattsbet and lotteries brand giant the Lott (Tatts Lotteries).Key Projects:▻ Large Scale Site Migration Strategies & Execution▻ New site launch▻ Angular JS SEO integration▻ Full Site Audits and SEO Activity Framework Creation▻ Content Strategy Development▻ Conversion & Engagement Metric Development▻ Member of Multiple Project Teams▻ Mobile Search Strategy

Managing SEO activities for the Tatts Group brands including 'the Lott - Australia's Official Lotteries' and UBET/ Tattsbet and Tatts.com.

Brisbane, Australia

Assisting SME’s with digital marketing strategies relating to social media, web site design, Google Adwords campaigns, SEO and eDM.• Design and creation of a complete web presence for small business including a Facebook, Google+, Pinterest and Twitter identities.• Development of social media retention and acquisition strategies.• Construction of Joomla CMS websites with appropriate customer funnels to assist with client acquisition.. • eDM creation and management. • Established Google Adwords PPC campaigns and Analytics reporting. • Currently constructing an ecommerce solution for a product manufacturer to sell direct to retail.

Brisbane, Australia

Acquiring underperforming outlets and instituting change management that achieved top results in nationally targeted KPI’s.• Review new business opportunities, conduct due diligence and manage the acquisition process.• Lead, manage and train staff of up to 15 including management, administration and retail roles.• Strategise and lead the business growth plans managing the associated financial responsibilities.• Develop and implement the marketing/promotional program of the retail stores including franchise compliance.• Product purchase negotiation. Establishing strong relationships with suppliers to achieve desirable buying outcomes.• Member of the Franchise Advisory Council for the national franchisor, providing guidance on operations, marketing and product development. Initiatives include implementing an e-tail presence, promotions development, staff performance tracking documentation and campaign analysis.

Brisbane, Australia

Reporting to the CFO and Managing Director, I was accountable for acquisition and retention strategies for the casino. Within the first year my strategies returned substantial financial growth bringing the business into profitability for the first time.• Facilitating change management of the business.• Developing and executing a clear strategy and marketing plan for the brand. • Creating and implementing customer acquisition and retention campaigns.• Sourcing key traffic providers and engaging these operators to join our affiliate programs. • Managing third party affiliate management providers.• On-page and off-page SEO, PPC and display advertising campaigns.• Developing eDM campaigns and player communication schedule.

Brisbane, Australia

• Account management and new sales prospecting for a national IT company. • Solution and consultative selling of complex products into SME’s. • Maintaining ongoing relationships with clients to ensure satisfaction and securing future sales opportunities in line with a client’s growth or changing needs

Master Of Computing Technology, Web Development/Programming

Bachelor Of Business, Marketing / Business Law

Certificate Iv Accounting