• Develop innovative and visually appealing concepts for digital, print, and multimedia marketing materials, ensuring consistency with brand identity and established guidelines, resulting in a 25% increase in customer engagement.• Lead end-to-end creative processes by collaborating with cross-functional teams to produce high-quality designs aligned with marketing and business objectives, contributing to a 20% growth in campaign-generated leads.• Create and implement strategic marketing initiatives, including campaign management, market research, and digital advertisement optimization, driving a 30% increase in sales from targeted campaigns.• Communicate effectively with stakeholders to present concepts, gather feedback, and refine designs and marketing strategies based on input and performance metrics, boosting team satisfaction scores by 10%.• Integrate impactful visual designs with strategic marketing efforts to reinforce brand consistency and achieve measurable business outcomes, contributing to a 25% year-over-year increase in brand awareness.• Oversee multiple projects simultaneously, ensuring on-time delivery within budget while maintaining exceptional quality standards, which improved project efficiency by 15%.

As the Manager of Digital Outreach at Inbox Business Technologies, I developed and implemented strategies to improve the brand’s online presence and engagement on various platforms, predominantly on LinkedIn. Led social media and content marketing efforts, managed email campaigns, and built online communities. Collaborating with cross-functional teams to ensure consistent brand messaging across digital channels, drove influencer partnerships, and optimized SEO/SEM efforts. Tracked campaign performance, mentored a team, and managed the digital outreach budget to maximize ROI.Additionally, I played a key role in the Gitex Global 2022 campaign, contributing to stall design, event collateral, and branding providing team support for issuing passes, and managing the portal in collaboration with Pasha and Tech Destination Pakistan.

Demonstrated outstanding proficiency in managing creative assets throughout the entire lifecycle of marketing campaigns, ensuring smooth development and execution. I have a proven track record of successfully launching TVC campaigns that effectively capture a brand’s essence and communicate its message to the target audience. Additionally, I played a key role in developing and executing nationwide Above-The-Line (ATL) campaigns, which included commercial airing, print advertising, outdoor billboards, and digital media, significantly enhancing brand visibility and market impact.Throughout my tenure, I have also focused on optimizing vendor partnerships by collaborating with production companies, managing media buying activities, and working closely with creative and digital agencies to streamline operations. I led a diverse team of six professionals, including experienced designers and marketers, whose collaborative efforts were critical in bringing creative visions to life and ensuring the successful execution of campaigns.My leadership and contributions were recognized with the Outstanding Performance Award within the Marketing Department at SkyElectric Pvt. Ltd., highlighting my ability to drive impactful results and lead team success.

As a Senior Creative Designer, created strong brand identities, marketing materials, and digital designs for campaigns in collaboration with global brand teams for well-known international brands. These designs helped boost sales through engaging visuals and concepts. I also led a team of two designers, guiding them through the entire design process from start to finish. I managed client relationships, ensured deadlines were met, and maintained high-quality standards, all of which contributed to the success of the projects.

I conceptualized and developed flagship publications like the Global Islamic Finance Report 2015 & 2016, the Islamic Wealth Management Report 2016, and the Islamic Financial Review Magazine (ISFIRE) from the ground up. I also initiated successful collaborations with international event management agencies, which led to organizing major events such as the Global Islamic Finance Awards (GIFA) in Bahrain and Indonesia, the Islamic Retail Banking Awards (IRBA) in Dubai, and the Global Good Governance Awards in Malaysia.

Conceptualized and designed product packaging that encouraged sales teams to exceed their targets and created marketing materials that clearly explained the medicine’s benefits to both doctors and consumers. I also worked closely with printing vendors to ensure smooth production and timely delivery of all printed materials without any issues.

Managed the complete publication design process for the Department of Qualifications and Curriculum Assessment, overseeing every stage from start to finish. Additionally, I created event materials for occasions like the Teacher Development Conference and the High Achievers Ceremony, ensuring they were visually appealing and well-organized. As a result of my efforts, I was honored with the "Committed and Outstanding Designer of the Year" award in 2011.

Produced a wide range of graphic designs, printed materials, and desktop publications, focusing on cost-efficiency while meeting tight deadlines for various clients. I also maintained effective communication with clients, collaborating closely to gather the necessary assets, which played a key role in the creative process.

Led publication design projects within a team, overseeing the entire design process from start to finish. One of my key achievements was creating a detailed 2007 prospectus for Riphah International University, demonstrating my ability to manage complex and lengthy design tasks with attention to detail.

Oversaw print publications and design projects, managing them from concept to the final printed product. Working independently, I handled the entire design process for various publications, showcasing my strong ability to manage projects from start to finish.