A senior position in the team with added responsibilities like: • Collaborate with analytics and business teams to improve data models that feed business intelligence tools, increasing data accessibility, and fostering data-driven decision making across the organization.• Recommending design/implementation enhancements in job design for performance optimization.• Manage project scope by assessing requirements changes, and determining and conveying impact.• Involved in multiple phases of the Greenfield Project (Jazz Tech Refresh 2022) implementation, UAT, End-User Training, and providing support after going live.• Responsible for loading data from heterogeneous data sources into staging tables, applying ETL Operations, and ingesting it into the DWH to create data marts for reporting purposes.• Automating workflows, developing database processes and performing data integration through Informatica workflows, Linux/Unix shell scripting and Python.• Generating Pre/Post campaign analysis, Control and Target group analysis to measure the success of a campaign with stakeholders.• Developed ‘Multiplay’ data model for the Marketing and Finance team by checking users’ behavior patterns to establish if the customer is doing single, multiple, or no activity in order to fulfill the group's target.• Develop internal programs covering processes, documentation and best practices to ensure team outputs adhere to client SLAs.• Workflow creation and job automation in Informatica Workflow Manager and Informatica Workflow Designer.• Supervise, mentor and enable the junior resources.

• Working in cross-functional Agile Scrum teams - focused on reducing customer churn, responsible for generating Ad-Hoc customer data insights to support rapid business decisions across marketing, product development and service management teams.• Working closely with Management to gather requirements and understand their business questions to translate them into different analytical reports and dashboards.• Responsible for making different customer-centric dashboards and automated reports to facilitate the end users with timely access to insight-based information.• Working with cross-functional BI teams to ensure data quality and data consistency identification of anomalies and appropriate action is taken to fix them.• Developed a data model for Afiniti's Data Science team to help improve the call center experience of the HV (High Value) Jazz Customers.• Daily/Weekly/Monthly Report automation on MicroStrategy.• Data enablement and integration in data models using Teradata utilities, SLJM and Informatica.• Key KPIs Visibility and Analysis via Dashboarding and Reporting using MSTR and Tableau.• Experienced with Process Management tools such as JIRA and confluence and in both Agile and Kanban work environments.

- Timely and accurate delivery of ad-hoc reports based on user requirements extracted from DWH.- Monitoring KPIs for Business needs and developing Dashboards according to Business requirement.- Taking up data quality and sourcing issues with relevant teams proactively.- Automating Daily reports to increase the efficiency.- Ensuring error free data reporting and visibility to the top management.- Achieving departmental KPIs.- Data exploration via SQL (Teradata) to collect key consumer insights for analysis according to business needs.- Data mining and extractions using SQL and Shell scripting to fulfill Business ad-hoc requirements.- Maintaining SLA with stakeholders including segments, circles, Sales and Customer care division.- Using FastLoad, FastExport and Report Scheduling to automate reports and support business- FastLoad, BTEQ and SQL script creation.

- Created a web portal to accept excel file as an input and insert data into Teradata Database using PHP- Attended a professional training on Hadoop Big Data, conducted by IBM