Mariana Faustor Pickmann Email & Phone Number

Barcelona, Cataluña, España

• Defining the communications strategy and managing the communications calendar.• Coordinate and execute multichannel campaigns for B2C clients through the Bloomreach platform (email, SMS, push notifications, in-app, weblayer).• Database segmentation to deliver highly targeted and relevant offers to customers.• Design and manage A/B tests to optimize campaign performance and enhance product offerings.• Create newsletters for both commercial and transactional… Show more • Defining the communications strategy and managing the communications calendar.• Coordinate and execute multichannel campaigns for B2C clients through the Bloomreach platform (email, SMS, push notifications, in-app, weblayer).• Database segmentation to deliver highly targeted and relevant offers to customers.• Design and manage A/B tests to optimize campaign performance and enhance product offerings.• Create newsletters for both commercial and transactional communications.• Reporting on campaign performance, analyzing key metrics to inform data-driven decisions and continuous improvement. Show less

Barcelona, Cataluña, España

• Manage campaigns focused on reactivating B2C customers for Nespresso.• Execute promotional actions aligned with the campaign strategy.• Perform customer segmentation, generating databases for various communications.• Develop and execute workflows in sending platforms for emails and SMS.• Monitor campaigns and their communications, ensuring proper execution and achievement of objectives.

Barcelona Y Alrededores, España

• Develop and implement email marketing campaigns for the European market.• Responsible for strategic planning and content calendar management for three websites.• A/B testing to measure campaign effectiveness.• Manage and segment customer databases.• Analyze campaign performance to optimize ROI-driven objectives.• Edit creative assets in HTML format.

Lima, Peru

• Develop communication strategies for advertising campaigns for financial sector clients.• Plan and recommend ATL media buying.• Execute and oversee the tactical approach for campaigns.• Negotiate media rates and analyse the profitability of innovative proposals.• Manage the advertiser's advertising budget.

Perú

• Develop communication strategies and media planning for advertising campaigns for telecommunications sector clients.• Create and execute 360° media plans, including ATL and BTL.• Manage monthly and annual campaign budgets.• Analyze campaign performance and monitor direct competitors.• Maintain direct relationships and negotiate rates with media outlets.• Collaborate closely with the marketing department and creative agency.• Propose innovative media solutions, analyse… Show more • Develop communication strategies and media planning for advertising campaigns for telecommunications sector clients.• Create and execute 360° media plans, including ATL and BTL.• Manage monthly and annual campaign budgets.• Analyze campaign performance and monitor direct competitors.• Maintain direct relationships and negotiate rates with media outlets.• Collaborate closely with the marketing department and creative agency.• Propose innovative media solutions, analyse sponsorship opportunities and explore non-traditional formats. Show less

Perú

• TV media planner for the Intercorp group (financial sector).• Planning and buying TV advertising slots on both broadcast and cable based on reach.• Responsible for the implementation of television campaigns for both brands.• Analyze and recommend special TV actions for Lima and regional areas.

Perú

• Junior Media Planner for the Belcorp account, one of the most important cosmetics companies in Latin America with a presence in more than 10 countries.• Coordinating the regional HUB and responsible for the Esika brand.• Supervision of the implementation of simultaneous advertising campaigns at regional level.• Developing media strategies and recommending innovative media proposals.• Organising requests, tracking status and resolving conflicts.

Perú

• Media executive for the Alicorp account (food and mass consumption sector).• Strategic media planning and developing traditional media guidelines.• Realising innovative media proposals.• Competitor analysis using monitoring tools.• Direct contact and coordination with the media.

Miraflores, Lima - Perú

• Media assistant for the accounts of the Banco de Crédito del Perú, Prima AFP and Americatel (financial and telephone sectors).• Preparation of competition reports.• Continuous monitoring of campaigns launched and subsequent analysis.• Entry of advertisements in the media.

• Customer service by telephone and face to face, dealing with queries, doubts and complaints.• Respond assertively in conflict situations.• Respond to letters and requests for commercial procedures, coordinating with different areas of the company.

Master En Dirección De Marketing Y Gestión Comercial, Business, Management, Marketing, And Related Support Services

Lincenciada, Ciencias De La Comunicación

Especialización en Publicidad y Relaciones Públicas