Strategizing digital campaigns to drive better results for various brands across industries in Oman Developing media buying strategies and created tailored media plans to optimize client campaigns at National Publishing & Advertising.Managing and optimizing digital campaigns to achieve lead generation and conversion targets.Implementing measurement plans to track consumer journeys, enhancing performance through retargeting.Leading campaigns for top automotive brands (US, Korea, Japan, China), driving leads to boost sales conversions.

Conducting lectures on selected modules for the students in 'Certificate in Digital Marketing' and 'Professional Diploma in Digital Marketing and Advance Performance Marketing Program- Research tools for Digital Marketing - Location-Based Marketing

Handle multiple clients within the AEC and interior design industry, understanding their unique requirements and objectives.Develop and implement tailored social media strategies to meet each client's B2B marketing goals.Create comprehensive B2B-focused social media strategies that align with clients' needs. Stay up-to-date with industry trends and adapt strategies accordingly.Implement effective lead generation tactics to attract potential clients for each client. Work closely with the sales team to nurture leads and facilitate conversion.Manage paid social media campaigns, optimizing ads and conducting A/B testing. Maximize return on investment for clients' advertising efforts.Analyze social media metrics to measure the success of campaigns. Provide regular performance reports to clients, offering insights and recommendations.

Designing the content and delivering lectures for BA (Hons) in Digital Marketing Management offered by Cardiff Metropolitan University. Developing the content delivering digital marketing practical sessions for Higher National Diploma in Digital Marketing offered by ICBT Campus in Partnership with Digital Marketing Institute (DMI). Conducting Modules: Search Engine Optimization (SEO) and Display and Search Advertising.

Leading a team of 10 digital marketing team members that manage a wide range of client portfolios multinational and local from various industries including FMCG, Finance, Health Care, and Insurance etc. Experience in planning and developing strategies for 8 corporates and over 40 brands known internationally. Giving the leadership to implement key digital capabilities such as Media planning and buying, content planning and optimization, conversion rate optimization and data & analytics to support the future business growth for clients. Developing, executing and optimization of digital marketing campaigns across various digital channels such as Web, SEO / SEM, Email Marketing, Social Media Marketing, Display Advertising and Programmatic Advertising Lead the Tracking, measuring, analytics and reporting functions in the digital campaign with a focused optimization.Managing the allocated budget for digital marketing and advertising, ensuring that it is used effectively and efficiently to achieve maximum return on investment. Working with senior stakeholders, digital team, brand team, and marketing leaders to establish a best-of-the-breed approach to the use of marketing technology. Working closely with the digital product team of companies to ensure that the marketing technology strategy aligns with the organization’s broader digital strategy and efforts.

Developing a comprehensive digital strategy aligning with the client's goals and objectives. Executing, and optimizing digital marketing campaigns across various channels such as social media, email, search engines and display advertisingSetting up the KPIs for the brands, measuring and analysing to see that the brands are achieving the KPIs. Conducting marketing research and analysis on consumer behaviour, market trends and competitors to support the senior management to make strategic decisions. Collaborating with cross-functional teams such as content writers, creative, production and media buying team ensure. That digital marketing campaigns are executed seamlessly. Measuring the performance of digital marketing campaigns and providing regular reports to senior management to evaluate the success of digital marketing campaigns.

Serving the clients by providing guidance and strategic insights to align corporate goals. Coordinating and liaising with client Marketing Team, Product Team to deliver Digital Strategies.Developing targeted digital campaignsWorking on the productions and creatives by coordinating with suppliers and productions team.Coordinating with Digital spaces to position the brands in different digital spaces Setting the Social Media KPIs, monitoring and driving to achieve those: Coordinating with Finance regarding client invoicing and paymentsPreparing and presenting Monthly, Quarterly, and Campaign-based reports for the clients with critical analysis and giving constructive feedback to improve

Implementing marketing strategies while providing the executive staff with measurable insights regarding the marketing and brand strategies and providing actionable steps to improve brand presence. Applying the latest brand marketing and B2B marketing trends, research, and practice to influence brand reputation and grow the customer baseApplying marketing knowledge to product positioning, leveraging the overall brand guidelines, and modifying the local target market.Evaluate and suggest a content strategy for digital and offline channels inline with campaign and business goals and translate that strategy into compelling new content that is engaging, relevant, and on-brand.Connecting with the campaign teams to gain a thorough understanding of the market, key personas, competitive product benefits, and marketing objectives to develop consistently, targeted, and compelling marketing materials.Collaborating in planning and creation of content in support of the demand generation initiatives including integrated marketing campaigns, channel/partner programs, email marketing, trade shows, and other events, etcImplementing, monitoring, and measuring results of marketing activities, assisting in implementing multi-channel marketing plans, and managing multiple key outcomes.Responsible for brand building, monitoring performance (such as sales, market share figures, and competitive reviews), and managing marketing department budgets.

Secure Additional funding to enable the continuing humanitarian work carried out by Muslim Aid Sri Lanka Field Office and will be responsible for all fundraising activity conducted on behalf of the Organization.To oversee, consistent and meaningful media coverage for the organization's work and concerns and thereby promote greater public awareness of, and understanding and support for Muslim AidTo raise Muslm Aid's profile and increase its reputation through printed materials, newspapers, radio, television and outdoor media

Responsible for leading the design and implementation of complex marketing strategies and led the development and implementation of strategic go-to-market plans and provided advice on commercial pricing strategies.Involved in developing and executing market analysis, competitor analysis, industry positioning, campaign development, marketing asset development, metrics, and reporting and evaluating competitor offerings, including market share, promotional materials, and prices, and creating comprehensive reports with findings and evaluations to ensure the company makes informed decisions.Overlooked the brand planning process throughout the employment including defining the target market and developing consumer brand interaction.Negotiated contracts with vendors and distributors to manage product distribution, establish distribution networks and develop strategies.Conducting a marketing and social media audit of the campaign considering marketing channels and tools, social media engagement, event attendance, press coverage, and audience feedback as much as possible.Worked with external market research teams in Sri Lanka to understand the Brand response to market changes while understanding marketing data (campaign results, conversion rates, traffic, etc.) to shape future marketing strategies.Gained knowledge of marketing and branding strategies to develop customized marketing & sales strategies used during each marketing & promotion.

Responsible for bringing higher end customers in to the organization’s networks, achieving the set targets by promoting post paid connections along with Smart Phones. Meanwhile managed a sales team consist 10 members, while ensuring the team targets and individual targets are achievedSelected Accomplishments:• Responsible for meeting sales goals and overall quality of service• Conduct sales and marketing calls to book meetings with potential clients• Send follow-up marketing materials and make follow-up monthly calls to establish relationships• Call and personally visit potential, new and existing customers to facilitate new business• Perform client presentations articulating the value proposition of product, solution, and service offerings.