Mitch F. Balintos Email & Phone Number

Abu Dhabi, Abu Dhabi, AE

Abu Dhabi, United Arab Emirates

Abu Dhabi, United Arab Emirates

Greater New York City Area

Seattle, Washington

• Lead Teavana social media re-launch, resulting +11% growth across Instagram, Facebook, Twitter in 8 months.
• Develop key paid and organic strategies, planning, content, creative, and community management.
• Manage internal and external agencies on consumer and brand positioning, creative brief development, and tactical execution.

Seattle, Washington

• Developed integrated brick and mortar / OOS consumer programs, and managed budgets from $2.0m+ operating plans.
• Delivered KPI’s on dynamic business needs, driving ticket, transaction, and conversion for $215m+ business with 362 retail locations.
• Lead team of 15+ cross-functional partners to launch seasonal go-to-market strategies: creative, print production, 2D/3D creative services, visual merchandising, store operations/global customer experience, supply.

Seattle, Washington

• Managed in-store print and OOS campaigns as account lead overseeing client relationships, account teams, and domestic/international vendors to effectively deliver enterprise objectives.
• Produced 200+ SKUs for market launch: merchandise, packaging, gift boxes, catalogs, gift cards.
• Balanced competing work streams and deadlines from multiple business units in highly-matrixed environment: Starbucks, Licensed Partnerships, Barnes & Noble, NACP (North America Coffee Partnership) PepsiCo.

Seattle, Washington

• Launched new global artist program to support company initiative to up-level the “Third Place” Starbucks cafe brand experience.
• Identified and collaborated with local, national, and international visual artists to modernize brand expression.
• Developed internal process and synergized cross-functional competencies to ensure artist execution with excellence: store development, global coffee education, partner engagement, business categories, global.
• Aligned senior leadership in Global Creative Studio and Global Store Concepts & Design on best practices and process for retail production and execution.

Seattle, Washington

• Supported creative execution of seasonal retail promotions upward of $4.0m+.
• Delivered project life-cycle milestones: creative traffic, stakeholder reviews, and project releases in condensed production timelines and within budget.
• Researched macro trends + insights for Brand Strategy team to inform 3-5 year big bets in innovation pipeline.

Seattle, Washington

• Re-positioned brand and implemented new marketing + merchandise strategy, resulting in 208% first YoY growth.
• Aligned industry and local trends to identify key market opportunities to lean into.
• Created direct marketing campaigns, public relations efforts, style look-books, and brand events to build awareness.

London, UK

• Identified opportunities for competitive positioning in retail and e-commerce that resulted in a redeveloped website with consistent brand values, image, and identity.
• Influenced range planning decisions and product needs for Target Inc. Designer Collaborations through market research and competitive deep dives.

London, UK

• Track daily sales and ensured sales/returns with multi-brand luxury goods suppliers.
• Daily inventory management.
• Collaborate on public relations launch of Christopher Kane pre-season collection.

Masters, Fashion & Luxury Brand Management

Case Studies: Adidas GAP Inc. Ben Sherman TANK Magazine

Bachelor Of Arts, Interdiscplinary Visual Art

Activities and Societies: Associated Students of the University of Washington Henry Art Gallery Student Advisory Board Freshman Interest.