Mary Frances Cappuccitti Email & Phone Number

Mississauga, ON, CA

Toronto, Ontario, Canada

OverviewA leader in the Online Training/LMMS space for 20 years, at We Know Training I joined the team as Marketing Manager to cover the Email and Content Marketing briefs. I also monitored and analyzed the performance of social content, lead generation efforts and site activity preparing weekly reports for senior management. I organized or team projects.

Mississauga, Ontario, Canada

CRM/Salesforce AdministrationManaged the Salesforce and Account Engagement (Pardot) account as Salesforce Admin including campaign building, lead management, reporting, email building and segmentation. I took additional SF Tailhead and Premiere Support courses and Webinars to be prepared to implement the best SF strategy.Email MarketingManaged 20K email.

Toronto, Canada Area

Campaign Management - Executed large scale consumer email campaigns for upwards of 20+ consumer exhibition shows, in accordance with a rigorous content schedule. Including creating all graphic assets, copy, sponsor and ticket portal integration. On-Site Team Support - Co-ordinated and liaised with on the ground social teams to be sure they were supported.

Mississauga, Ontario, Canada

Overview - Spearheaded content creation, planning and execution for a specialist real estate team. Created effective marketing plans and creative briefs for a variety of preconstruction condominium projects across the Golden Horseshoe. Planned and executed online lead generation campaigns through email marketing, Facebook and Google Ads campaigns. Used.

Toronto, Canada Area

• Sales & Customer Relations Management
• Liaised and served new customers with their design orders including clients such as Fanshawe College and the Wawa MotorInn
• Connected with new prospective customers at national trade shows such as the Restaurants Canada Show and the CottageLife Show.
• Complied and vetted new lists of professionals in our target industries local to OntarioMarketing & Social Media
• Created marketing materials including brochures and outreach materials for events
• Ran email campaigns and tailored the blast materials to industry specific lists using MailChimp services

Toronto, Canada Area

• Blog Maintenance & SEO
• Compiled reports on new target markets in regards to possible industry specific blog content topics and SEO Key Word research using SEM Rush and Google Adwords
• Wrote & Edited blog posts including Product Announcements, Free User Features & Artist Features
• Overhauling Blog Key Words for all previous posts and improving SEO scores using Yoast SEO & SEM Rush Social Media Account Maintenance
• Daily user content Instagram posts & comment moderation
• Co-ordinated blog, Instagram and Twitter posting schedule

Square One SC, Mississauga, Ontario

Toronto, Canada Area

• Square One S. C. & CF Sherway Gardens Locations
• Advocated our brand and features to new and returning customers in order to reach out and expand our client base
• Created schedules, sales reports, managed stock shipments and was responsible for accurate reporting to head office.
• Fielded customer issues and sourced solutions for them within company policies for the best customer experience
• Exceeded personal sales targets by helping customers in a sincere manner with complete updated product knowledge. In reference to fit, personal style and GEOX technology.
• Customer conversion rates rose from ~4% to over our target of 6% in a span of 4 months

Toronto, Canada Area

• Bayview Village & Square One S.C. Locations
• Drove staff to produce more consistent sales results during the holiday season, by training them with a good understanding of the technological aspects of the brand.
• Addressed Customer Service issues within company policies for the best customer experience possible
• Proceeded to open and close the cash and POS terminal daily with accuracy

Toronto, Canada Area

Toronto, Canada Area

• Worked 2 Consecutive Summers
• Formed the company’s product list more accessible to the customer by creating correlated lists matching the product to the Ontario Elementary Curriculum Guidelines. Matched in subject matter and grade level the often.
• Organized and calculated book lists and order forms in Microsoft Excel. Updated them with new product lines and publishers and cleaned out the outdated and discontinued titles.
• Helped the company identify new markets by compiling national elementary school enrollment statistics per Province, Region and School Board

Post Graduate Certificate, Marketing/Marketing Management, General

Bachelor’S Degree, Fine And Studio Arts, Honours

With a focus on Printmaking and Sculpture, presented a large-scale print installation in my 3rd year.

Education record

https://www.salesforce.com/trailblazer/mcappuccitti