Mary Frances Cappuccitti Email & Phone Number

Mississauga, On, Ca

Toronto, Ontario, Canada

OverviewA leader in the Online Training/LMMS space for 20 years, at We Know Training I joined the team as Marketing Manager to cover the Email and Content Marketing briefs. I also monitored and analyzed the performance of social content, lead generation efforts and site activity preparing weekly reports for senior management. I organized or team projects on the Teamwork project management software.Email MarketingManaged all email marketing through the email marketing platform Drip. Managed list segmentation, content creation, graphic assets and reporting for a variety of email campaign types including sales events, general information and event/webinar attendance campaigns.Social Media MarketingPlanned, created & executed 70+ social posts each month supporting 8 brands in a variety of industries. Coordinating content with SMEs and brand stakeholders to be relevant to the season our learners are in with respect to industry specific factors like exams and regulatory changes.Content Marketing Researched and developed website and blog copy for various WKT brands. Supporting new and old courses to elevate site content to a consistent standard.Webinar Organization and PlanningPlanned and ran webinar sessions on the Zoom platform form. Through a number of organic methods including social media and email marketing I publicized the event and locked in a 50% attendance rate to industry standards.

Mississauga, Ontario, Canada

CRM/Salesforce AdministrationManaged the Salesforce and Account Engagement (Pardot) account as Salesforce Admin including campaign building, lead management, reporting, email building and segmentation. I took additional SF Tailhead and Premiere Support courses and Webinars to be prepared to implement the best SF strategy.Email MarketingManaged 20K email list and arranged segmentation to better reach prospects in various target industries using SF Account Engagement (Pardot). Built both list and campaign emails, planned and executed staged sends which routinely had open rates of over 13% and CTRs of 7+%Content & SEOWrote blog and website content as well as coordinating social content across platforms. Developed value rich downloadable content including eBooks and infographics.Events & TradeshowsPlanned and executed trade show and event attendance. Planned and booked booth space and sponsorships with show staff and arranged Miura team members, booth materials, merchandise, shipping etc.

Toronto, Canada Area

Campaign Management - Executed large scale consumer email campaigns for upwards of 20+ consumer exhibition shows, in accordance with a rigorous content schedule. Including creating all graphic assets, copy, sponsor and ticket portal integration. On-Site Team Support - Co-ordinated and liaised with on the ground social teams to be sure they were supported so that content schedules were being followed ahead of and during home and garden events. Including; PR created blog content editing , supplementary social content creation, event guest research and tailored content creation as well.Reporting & Analytics - Created reports for both upper management and the sales teams based on ticket sale data, email statistics and social reports.Social Channel Admin - Managed and monitored Facebook community activity including fielding customer and vendor issues and comments throughout the show season and through the pandemic. Including taking a point position during the cancellation of some of our largest consumer shows and managing the customer response in real time.Content Creation - Independently created blog content and social strategy during the COVID-19 pandemic to continue a positive relationship through our various social channels.

Mississauga, Ontario, Canada

Overview - Spearheaded content creation, planning and execution for a specialist real estate team. Created effective marketing plans and creative briefs for a variety of preconstruction condominium projects across the Golden Horseshoe. Planned and executed online lead generation campaigns through email marketing, Facebook and Google Ads campaigns. Used digital marketing and social media tools to further improve brand recognition & reach.Brand Development - Created and planned the brand tone and message for the new team venture. Art Directed the web design for the new brand’s site including creating a branding package and initial wireframes. Managed an international web design team to ensure brand alignment, and that deadlines are met within budget.Sale Team Management - Manages and coordinates a team of licensed Real Estate Agents primarily selling Pre-Construction Condos in the Greater Toronto Area and surrounding areas. Including Recruitment, interviewing and training new Condo Select team membersCRM Management – Organized, managed and planned content for a 500K email database and 25K lead CRM. Including remarketing, lead flow and agent accountability

Toronto, Canada Area

Sales & Customer Relations Management• Liaised and served new customers with their design orders including clients such as Fanshawe College and the Wawa MotorInn• Connected with new prospective customers at national trade shows such as the Restaurants Canada Show and the CottageLife Show.• Complied and vetted new lists of professionals in our target industries local to OntarioMarketing & Social Media• Created marketing materials including brochures and outreach materials for events• Ran email campaigns and tailored the blast materials to industry specific lists using MailChimp services• Ran the brand’s Social Media fields ad created a consistent brand narrative. Scheduled posts across platforms with HootSuite

Toronto, Canada Area

Blog Maintenance & SEO• Compiled reports on new target markets in regards to possible industry specific blog content topics and SEO Key Word research using SEM Rush and Google Adwords• Wrote & Edited blog posts including Product Announcements, Free User Features & Artist Features • Overhauling Blog Key Words for all previous posts and improving SEO scores using Yoast SEO & SEM Rush Social Media Account Maintenance• Daily user content Instagram posts & comment moderation• Co-ordinated blog, Instagram and Twitter posting schedule• Engage with the Sketchbook community on YouTube & encourage goodwill where the brand had not done so before.• Instigated the Social Media event of Mandala Week with coordinating hashtags and supplementary content creationIndustry Outreach• Sourcing and researching new industry professionals and influencers in new target industries for Sketchbook to partner with or feature and creating Industry reports to guide the team

Square One Sc, Mississauga, Ontario

Toronto, Canada Area

Square One S. C. & CF Sherway Gardens Locations• Advocated our brand and features to new and returning customers in order to reach out and expand our client base • Created schedules, sales reports, managed stock shipments and was responsible for accurate reporting to head office.• Fielded customer issues and sourced solutions for them within company policies for the best customer experience• Exceeded personal sales targets by helping customers in a sincere manner with complete updated product knowledge. In reference to fit, personal style and GEOX technology.• Customer conversion rates rose from ~4% to over our target of 6% in a span of 4 months• Routinely executed visual directives from head office. Managed the utilization of props, signage and window decals in a timely fashion with a creative eye.

Toronto, Canada Area

Bayview Village & Square One S.C. Locations• Drove staff to produce more consistent sales results during the holiday season, by training them with a good understanding of the technological aspects of the brand. • Addressed Customer Service issues within company policies for the best customer experience possible• Proceeded to open and close the cash and POS terminal daily with accuracy

Toronto, Canada Area

Toronto, Canada Area

Worked 2 Consecutive Summers• Formed the company’s product list more accessible to the customer by creating correlated lists matching the product to the Ontario Elementary Curriculum Guidelines. Matched in subject matter and grade level the often American products to Canadian curriculum.• Organized and calculated book lists and order forms in Microsoft Excel. Updated them with new product lines and publishers and cleaned out the outdated and discontinued titles.• Helped the company identify new markets by compiling national elementary school enrollment statistics per Province, Region and School Board

Post Graduate Certificate, Marketing/Marketing Management, General

Bachelor’S Degree, Fine And Studio Arts, Honours

With a focus on Printmaking and Sculpture, presented a large-scale print installation in my 3rd year.

Education record

https://www.salesforce.com/trailblazer/mcappuccitti