Mariano Fe De Leon Email & Phone Number

Berkeley, California

San Francisco Bay Area

• Implemented and maintained processes to manage the daily production of print and digital assets to support the marketing initiatives for a chain of four award winning cannabis dispensaries in San Francisco and Sonoma.
• Championed the use of graphic design templates to increase the production capacity of in-store signage, website images, and packaging for finished goods.
• Eliminated the need to outsource product macro photography by establishing an in-house solution to obtain all the images for marketing initiatives and website content, at times saving the company $1000 a month.
• Interfaced with the San Francisco Municipal Transportation Agency to ensure compliance for the “SPARC Delivers” Out of Home creative; which was among the first approved cannabis advertising within The City.

4655 Great America Parkway Santa Clara, CA 95054

• Liaised with artists, marketers, and external partners to provide localized print and digital collateral for numerous game launches of global franchises such as Power Rangers, Dragon Ball Z, and TEKKEN.
• Created several layouts utilizing editorial copy localized in French, Spanish, and Portuguese.
• Ensured deliverables met the established digital storefront specifications for PlayStation Network, Xbox Live, and Steam.
• Internally produced the marketing assets for titles like Thundercats DS; allowing the marketing team to scale back outsourcing and stay within budget.

1740 Technology Drive Suite 400 San Jose, CA 95110

• Built an in-house creative services department and spearheaded the production of marketing materials for mobile games from legendary intellectual properties like PAC-MAN, Galaga, and Final Fantasy.
• Prepared large format graphics for the trade show booths at Penny Arcade Expo & Game Developer’s Conference.
• Worked with game production teams to create user interface design and game assets optimized for an array of mobile devices.
• Stayed abreast of iTunes & Google Play guidelines for publishing artwork in order to ensure the deployment of compliant assets.

Sacramento, California Area

• Worked with a sales team and leading entertainment brands to produce all of the marketing and merchandising collateral for the national chain of iconic brick and mortar retail locations.
• Created the layout and copy for the Tower Records Style Guide.
• Routinely performed press checks to ensure the quality & color accuracy of printed materials.
• Designed t-shirt graphics for Maverick Records’ artists Deftones & Team Sleep.