Business and brand development strategist with over 20 years of experience driving growth for leading eyewear companies. Founder of MESHKAT, the first consultancy specializing in optics, where I leverage my expertise to build sustainable and profitable businesses for clients. With a proven track record of generating revenue and implementing successful strategies, I have helped numerous startups and companies through various development phases. My entrepreneurial perspective, combined with a holistic understanding of business operations, allows me to deliver impactful, profitable solutions.In 1997, I began my career in sales, honing essential skills in selling and communication at a leading Egyptian health insurance company. After four years, I transitioned into wholesale optics with MAGRABI OPTICAL GROUP in Saudi Arabia, where I spent twelve years managing a major portfolio of frames, contact lenses, optical lenses, medical instruments, and optometry equipment.In 2013, I transitioned into retail management, fuelled by my passion for branding and store operations. This allowed me to apply my insights from wholesale to retail, further expanding my expertise in the optical industry.Six years later, I founded MESHKAT, utilizing my diverse experience and knowledge to transform my innovative ideas into valuable solutions that drive sustainable growth for business owners.Throughout my journey, I’ve consistently proven my ability to adapt and excel across different roles and industries. I am forward-thinking, a structured yet flexible problem solver, and I enjoy working on the cutting edge of my expertise while exploring new industries. My mission is to drive growth, create proactive business solutions, and empower entrepreneurs to unlock their potential.