Currently the interim Chief Product Officer building the digital function of Phanes.• Developed the roadmap for a FinTech platform, leveraging LLM, RAG, and blockchain to revolutionize the entertainment industry.• Collaborated with producers, investors, and distributors to build a system to fund projects that produce great content with high financial returns.• Transformed investment and revenue distribution in the entertainment industry based on creative ownership and appropriate value distribution through the production lifecycle.

Leads company direction, investment, and execution for strategic global engagements, leveraging AI marketing strategies, digital evolution, product strategy, and go-to-market impact to drive revenue and customer excitement.• Lead for all business transformation engagements, evaluating the readiness and heads implementation of new digital mechanisms such as LLM/ML, smart contract/blockchain, and computer vision.• Manage offshore and onshore product, design, engineering, and delivery teams.• Fosters an environment of equity and trust and empowers high-performing teams to bring passion and creativity into every engagement. Client highlights:For a Boston based non-profit: Organizational change, technical re-architecture, and participant engagement.For Sonesta Hotels: Transformed digital product and property strategy, web and mobile applications, and operational processes, launching five new brands (B2C through Luxury), a 230% increase ($36M in new revenue).• Integration with UberEats and GrubHub to reduce food and beverage costs, provide a preferred service.• POS perks for loyalty members increased guest stay sales by 60%.• Enabled guests to use points for stays as well as any in-stay needs (shops, food, etc).• Elite loyalty perks for concierge style amenities provided using past stay data and purchase history.For HP: Modernized support strategy, enhancing the user experience for millions of customers worldwide by implementing a multi-phased integration for HP’s support organization, consolidating 7M global documents.

I was charged with defining and leading enterprise vision needed to transform the global product experience across all Monster and Randstad. Unified strategies across product, technology, brand, and Agile and CI\CD processes to increase engagement and enable streamlined development and iterative launches. Highlights included:• Defined and led global vision for product experience transformation across all Randstad and Monster brands.• As part of the customer experience overhaul, implemented multi-channel customer experience and a pricing strategy focused on free use with performance tools and upgrades.• Implemented subscription pricing ranging from freemium to enterprise, built in upsell strategy for upgrades resulting in an EBITDA margin of 5.4% (from -23% the previous year).• Unified engineering and CI/CD strategies to increase engagement and enable streamlined development and launches.• Build and lead teams of 120+ software and DevOps engineers, pricing strategists, product owners, and designers.• Improved time-to-market for Randstad by implementing Agile methodologies and modernizing infrastructure. Teams increased throughput from 128 story points per launch to 694 story points per launch.

I founded, built, and scaled digital consulting/transformation and digital managed service divisions for this top-tier provider serving global Fortune 100/500 clients across industries, including AT&T, Pfizer and DirecTV. Highlights included:• Founded and scaled digital consulting and managed service divisions.• Led digital transformation engagements, methodologies, and teams.• Promoted design-centered thinking and expanded UX capabilities, increasing revenue by 30%.• Transformed staffing into a managed service capability, driving revenue with new clients.

I led a global team that created and delivered digital strategies to drive effective therapeutic support and safe therapy administration. Established digital product and engineering capabilities to build patient support applications on web and mobile. Created a dynamic patient and community outreach platform pioneering the use of video, mobile and social media for therapy information and brand engagement.Highlights included:• Led global team in creating cross-channel digital strategies for therapy support as well as the global brand.• Built the digital product and engineering capabilities to create all web and mobile capabilities within Biogen.• Established digital creative capabilities and pioneered the use of video, mobile, and social media.• Accelerated development of new marketing channels, leading to $2B increase in revenue.• Integrated marketing automation and data analytics to improve lead generation and data quality.

I was brought in to helm digital strategy for a high-visibility initiative that enabled Biogen to relaunch the TYSABRI infusion therapy in 2007. Oversaw a $6.5M budget to drive global digital, including creation to design, implementation, testing, and launch. Highlights included:• Principal Product Owner for the global implementation of SharePoint including custom Oracle applications to surface ERP data and actions to SharePoint.• Oversaw digital strategy and end-to-end marketing implementation for TYSABRI relaunch.• Led design and implementation of patient-centric website, mobile applications, and social media content.• Developed Biogen's social media policy and procedures, ensuring FDA compliance.

Back in the day, I founded an agency and grew it from 1 to 12 designers and developers, building a client roster including two Fortune 100 companies. We developed compelling creative and digital content, web interfaces, global support sites, and mobile applications.