Maximiliano D. Fernández Email & Phone Number

Pomona, Ca, Us

Pomona, Ca, Us

Anaheim, California, Us

-Manage client accounts by assessing their needs, generating strategic ideas, and implementing media pitching to achieve positive results.-Liaise with clients to identify their needs and target audience, crafting tailored PR strategies that include community outreach and event management.-Conduct in-depth market research to understand the client’s core audience, ensuring strategies are data-driven and effective.-Communicate regularly with clients to provide updates on new developments, strategies, campaigns, and progress.-Track and analyze campaign performance, providing detailed reports and insights to clients through meetings, briefings, and presentations.-Adapt advertising, social media, and graphic copy into Spanish to ensure effective communication with Spanish-speaking audiences.

Southern California, Ca, Us

-Assisting Senior Account Executive in managing a portfolio of clients and developing strategic plans that aligned with clients' business goals and objectives.-Monitored account performance and budget to provide weekly updates to the Chief of Staff.-Worked with internal teams to help deliver project results.

San Diego, California, Us

• Assisting in the day-to-day administration of marketing initiatives.• Working under Marketing and Events Specialist to assist in work plans and meeting project deadlines.• Responsible for event planning, social media, translations, list building, creating databases,coordinating mailings, and other project-related activities.• Conducting outreach and representing clients at events and other work-related meetings• Develop press materials

Anaheim, California, Us

Performed tasks and projects as assigned by VP. Developed familiarity with clients’ objectives and goals to accurately respond to customers inquiries. Conducted community outreach to promote OC Streetcar and educate public on the project’s features and development. Translated materials from English to Spanish.

Seattle, Wa, Us

Class project in which my main task was to create an effective media plan of advertising campaign for Associate Students, Inc. at Cal State LA to increase awareness on campus through the combination of print and online media. Responsible for conducting research and sharing it with both the account manager and account planner. Active participation in client research and advertising planning.

Los Angeles, Ca, Us

Collaborated with the communications specialist to create effective digital media content. Managed digital assets by creating graphics and videos, organizing and promoting online media including Instagram and Facebook. Assisted with social media by managing Instagram and Facebook accounts of the history department to increase awareness, following, and engagement. Created a monthly social media content calendar to help strategize social media content and engagement. Participated in the university social media meeting by proposing different social media practices.

Handle all campus and area press issues; coordinate Chapter press releases, feature articles, and advertising brochures; promote recruitment and retention with brochures, fliers and other tactics. I oversee everything in the social media committee, making sure the group is running properly by following PRSA guidelines, having all posts are consistent and professional,approving posts before published, contacting social media leader to check on plans for posting and new social media ideas, watching how social media accounts are functioningand review account activity. Communicate with other Communication/Public Relation Directors from other Chapters and organizations on campus to promote our events.

Irvine, California, Us

Assisted senior publicist with publications, calls with clients and emails. Built and updated media contact lists and conducted industry research for various online and print publications. Reached out to local media outlets via email and daily media monitoring. Assisted and edited written press material for 2x Grammy winner Jerry Bell.

Los Angeles, California, Us

Worked with student government to create a public relations and marketing plan to increase awareness and promote the organization’s events. Created press release to promote the board of directors’ decisions involving student affairs. Meeting with the marketing team and other student government representatives to strategize different event promotions. Created an outreach plan to increase brand awareness on campus, student involvement, and social media following.

Los Angeles, California, Us

Anaheim, California, Us

Tasked with creating effective messaging using language, graphics, and social media for campaigns such as Each Mind Matters and Ready OC in Orange County. Organized marketing materials for events. Active participation in events as a brand representative to help reach the client’s goal. Assisted account executive and media relations specialist in media pitching. Tracked analytics of online media to check the effectiveness of a campaign.