○ Managed budget & Executed marketing plan.○ Led communication & event agencies - local and regional execution.

○ Academic and technical community evangelism. Lead Microsoft positioning in the educational community in Argentina, Uruguay, Paraguay, Chile, and Bolivia○ Develop in person conferences in South Cone (100,000 attendees at year)○ Trainings in Microsoft technology for university faculties (1,000 attendees at year)○ Drive Lead Generation thru Partners○ Budget Management & marketing plan execution (50 events at year)○ Develop demand generation & awareness campaigns & events, incentives programs, increasing Microsoft perception through loyalty programs in Business Partners, Universities, and students ○ Led communication with event agencies for local and regional execution

○ Coordinated Relationship with Universities managers, faculties and students, coordination of docent’s workshops, merchandising design, and administrative work○ Academic and technical community evangelism. ○ Lead MS Positioning in the educational community.