María Fernanda Rodríguez Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Mexico

Colgate Oral Care Masterbrand Equity & Toothpaste Family Business Brand Manager- Triple Action Equity •Triple Action Original •Triple Action Xtra Whitening •Triple Action Xtra Freshness- Maximum Anticavity Protection- Max Equity • Max Fresh Original • Max Fresh Charcoal • Max Clean • Max WhiteRE Specialist: National & Regional Self-Services

México

•Jun’23 - Mar’24Colgate Oral Care Masterbrand Equity & Toothpaste Family Business Brand Manager- Triple Action Equity •Triple Action Original •Triple Action Xtra Whitening •Triple Action Xtra Freshness- Maximum Anticavity Protection- Max Equity • Max Fresh Original • Max Fresh Charcoal • Max Clean • Max WhiteRE Specialist: National & Regional Self-Services• Ago’22 - May’23Therapeutic Segment Brand Manager-Colgate Sensitive-Colgate Sensitive Pro Alivio-Colgate RenewRE Specialist: Pharma & Clubs

Ciudad De México, México

Ciudad De México, México

-Leader of Digital Transformation for premium brands, management of insights and digital agencies to develop the digital positioning strategy to bring our brand purposes to life-Mennen Zero winner at "Top 25 Breakthrough Innovations" in LATAM by Nielsen. -Mennen Lavender & Oat: Development and execution of 2019 innovation and IMC campaign for the launch-Palmolive Optims Purify: Development and execution of 2020 innovation and IMC campaign.-Palmolive Optims 2021 Relaunch: Development and execution for full portfolio, 1st bottle made with recycled plastic in shampoos for ColgateMx, historic $SOM growth, brand with the most sold item nationwide and the most productive portfolio in cosmetic segment-Creation of the "1st Optimism Day" by Palmolive Optims driving engagement with our audiences

México

-Responsible for the shampoo premium business: Palmolive Optims & Mennen Shampoo, sizing & pricing strategies to drive profitable growth-Developing innovation based on market hair care trends and achieving relevant KPIs for Optims & Mennen-Palmolive Optims Detox: Development and execution of 2019 innovation and IMC campaign for the launch (POS, POP, Digital Campaign, PR Strategy & Influencer Marketing Campaign)-Execution of shopper Event "Buy, Register and Renew your Wardrobe with Palmolive Optims", reaching 7.7 pts $SOM in the 2nd week and more than 3,000 participants and leader of the IMC campaign-Leader of the Proximity & Clubs channel for Hair Care (Shampoo, Conditioners and Styling) for Caprice, Optims and Mennen Hair Care category responsible for a premium sub-brand: Mennen Shampoo-Execution of the 2017 innovation "Mennen Zero", development of the commercial plan achieving 100% of incrementality for the brand and highest $SOM in years.-Drive commercial plans and sizing & pricing strategies for Mennen Shampoo achieving an organic growth of +15% in 2018-Leader of Pharmacy & Drugsalers Channel for Hair Care (Shampoo, Conditioners and Styling) for Caprice, Optims and Mennen, executing the "Ideal Assortment Plan” for each of the clients.-Shopper activations, POP materials, training of demos & promoters.

Ciudad De México Y Alrededores, México

- Media strategies for Colgate-Palmolive brands in Mexico- Brand support through all consumer touchpoints (TV, Social Media, Radio, PR, Print and OOH)- Monitoring of advertising activity of own brands and their main competitors

Bachelor'S Degree, Marketing & Communications

Activities and Societies: Marketing and Marketing and Communication Students Association -President of the Marketing and Marketing.

Preparatoria