María Fernanda Rojas Email & Phone Number

Madrid, Es

Spain

- Head of education and team development at Charlotte Tilbury Spain and Portugal.- Working in collaboration with the Field Sales Manager, to define and development plan for the area to achieve retail expectations. - Operational business management & area education strategy.- Develop new learning systems, both online and offline. - Ensuring optimal and magical client experience. - Coaching and developing own team potential and growth. - Monitor KPIs.- Managing client relations and Educational strategy with key partners. - Event planning.

- Develop marketing strategies aligned with the brand strategy and adapted to our client's needs (Net-A-Porter, Palacio de Hierro, Perfumes & Companhia, El Corte Ingles...)- Act as the key liaison between product development and buyers- Maintain customer relationships for future purchases- Cultivate programs that ensure products sell in-store- Responsible for visual merchanding- Responsible for the sales team- Event Planning- Brand strategic planning

Madrid Area, Spain

• Retail and Communications Specialist achieving better results on sales communication techniques and tools. • Brand ambassador and trainer of luxury fragrance and cosmetic brands like Rochas, Montblanc, Jimmy Choo, Van Cleef & Arpels, Boucheron and Merchant of Venice, among others. • Delivering live sessions, product and brand presentations about products and sales training, achieving better understanding of brand and products among our sales force, and gaining more implication of personnel with our brands.• Design of learning content to have better retaining results.• Successful event planning and follow up of results. • Company magazine and internal app. • Efficient budget planning. • Retail supervision and personnel boost of productivity. • Support at trade marketing actions and planning. Designing sales rituals and implementation. Implementing business strategy though diverse channels to exceed goals and objectives. • Identify sales force strong and weak points to improve them, for boosting in-store brand visibility.

Madrid Area, Spain

KÈRASTASE | SHU UEMURA | CARITA | DECLÉORIn charge of all the planning for brands education events and annual meetings, presentations, online education platforms and follow up of performance. Help at the creation of contest and competitions, photo shoots, editorials and coordination with external partners and other departments of the company. Delivery of media gifts. SAP & Salesforce.

Master In Marketing And Sales, Marketing/Marketing Management, General

Advertising And Public Relations (Pr), Mass Communication/Media Studies