María Fernanda Roa Neira Email and Phone Number

Management of different digital accountsCreation of content on different platforms such as Instagram, TikTok, emailingMetabusiness management for metrics and audience reachManagement of digital marketing strategiesWebsite design and content

In charge of the corporate team at Sky Airline.- Experience leading product direction and strategic thinking while developing product goals, identifying opportunities, and making decisions based on the impact to people and the company.- Experience building, shipping and maintaining design systems that are broad in scope and span multiple platforms.- Visual design experience with proficiency in typography, desktop/mobile UI, color, layout, iconography and aesthetic sense and how these elements impact product function- Experienced in accessibility best practices with a track record of building inclusive products across teams- Interaction design experience with knowledge of defining how an experience should behave based on understanding people's needs- Use appropriate prototyping tools to demonstrate how a particular component, pattern or interaction will work- Experience representing work to a broader product team and other leaders, clearly and succinctly articulating the goals and concepts- Experience collaborating with product, engineering, research and data to drive decision making

Research work and development of different communication pieces to inform clients about different topics. Creation of communication mailing pieces. Generation of surveys and interviews to find different insights for improvements within the cell.

Development of experience design of the different projects of the company at the marketlevel, focused on the user through the agile methodology. - Research and interviews withusers prior to the development of high quality models and designs. - Development of highquality models for validation with business and users. - Validation and feedback moduleswithin applications. - Integration of analytics to generate conversion with the business.Help in the implementation of different projects of the company at the market level.Using agile methodology with all its stages. I work in conjunction with Solaria Lab for theUBI project that was implemented in Chile.Manage and collaborate together with Solaria each agile ceremony of the processes forthe delivery of the first MVP.Collaboration and improvement in the experience and digitization of different projectsof the company in Chile.Updating of different a pplications on the website, as well as the development of differenthelp forms for brokers and clients to have better communication with the company. Iwork directly and in conjunction with the marketing and costumer experiences area.- Implementation of claims tracking.- Implementation of analytics in different tools of the company.- Improvement in the designs of internal applications of the company to obtain a betterusability experience.

UX expert looking for best practices in the usability and usefulness of each project for both end and internal clients.Analyst in the digital transformation of the applications that the company has today, seeking continuous improvements and optimizations to achieve the company's annual objectives.

I am responsible for overseeing the planning and execution of the work of different digital and mass brands such as Universidad de los Andes, Andes Clinic, Cristalerías Chile, as well as supervising brands such as Hyundai, Gildemiester, Mini and Motos. I am constantly searching for new and better ways to connect the resources (of our global network) and implement the processes that lead to a revolutionary and excellent work.I direct, coordinate and manage the entire internal process to carry out marketing / campaign strategies. My goal is that this is accomplished in the established times of each job, estimates, project planner and budgets of each project.

Social media manager, surpervisar las diferentes estrategias digitales. Generación de plan de medios y monitoreo de las marcas digites de la agencia. Entrega de informes de métricas con cada campaña y además ser la ejecutiva de cuentas digitales de variadas marcas como WOM, Spacio 1, Maddero, Carlsberg, Sensus entre otras.

Project launches on all social networks, as well as involved in the company's marketing area in accounts.