Maria Fernanda Gonzalez Pardo Email & Phone Number

Panama

Panama

Panamá, Panama

The Panama American Center (PAC) is cultural and formative space by the US Embassy in Panama in collaboration with City of Knowledge Foundation.Communications — · Designed and implemented the social media strategy for the PAC with a strong focus on video content, increasing the number of followers by 824% and the overall engagement rate by 39% within 10 months. Program Management — · Collaborated closely with local NGOs and educational institutions to develop… Show more The Panama American Center (PAC) is cultural and formative space by the US Embassy in Panama in collaboration with City of Knowledge Foundation.Communications — · Designed and implemented the social media strategy for the PAC with a strong focus on video content, increasing the number of followers by 824% and the overall engagement rate by 39% within 10 months. Program Management — · Collaborated closely with local NGOs and educational institutions to develop specialized events and workshops aimed at at-risk communities, effectively addressing their unique needs while fostering inclusivity and empowerment. · Successfully designed and executed an annual strategic plan, collaborating closely with the US Embassy's Public Affairs Section, resulting in a robust calendar of events at the Panama American Center (PAC)· Achieved a significant increase in event attendance over the previous FY, with a tracked average attendance growth of 12%. Strategic Partnerships and Collaborations — · Served as a primary liaison between the US Embassy and City of Knowledge and collaborated to identify shared goals. This approach led to an increase in cross-promotion effectiveness, expanding the impact of PAC's initiatives among varied audiences.· Leveraged +7 years of experience in the creative and digital industries to establish and foster strong networks with diverse stakeholders including civil society organizations, business leaders, educators, and cultural influencers. Show less

Panamá, Panama

As a professional photographer, videographer and editor for the past +6 years I've had the opportunity to participate in the production of both personal and commissioned projects. I've had the opportunity to produce campaigns for social and cultural institutions, managing budgets, teams, timelines and deliverables, working closely with stakeholders in order to deliver a quality product that supports the organizations objectives. 👩🏽‍💻 For the past 2 years I've been focusing on… Show more As a professional photographer, videographer and editor for the past +6 years I've had the opportunity to participate in the production of both personal and commissioned projects. I've had the opportunity to produce campaigns for social and cultural institutions, managing budgets, teams, timelines and deliverables, working closely with stakeholders in order to deliver a quality product that supports the organizations objectives. 👩🏽‍💻 For the past 2 years I've been focusing on crafting social content and and producing YouTube and Instagram content for the food and lifestyle creators in conjunction with brand partnerships. ‣ My personal photographic work has been exhibited in the IA&A Hillyer Art Space in Washington DC, Museo de Arte Contemporáneo in Panama City, Museo de la Mujer in Costa Rica and featured in publications such as Nat Geo Traveler. Co-founder of @LaJuntaColectiva Show less

Madrid, Community Of Madrid, Spain

- Compiled a comprehensive directory of potential vendors and distributors for the annual program publication, sourcing both local suppliers and international distributors, enhancing the diversity of available options.- Managed and refined contracts essential for formalizing collaborations with artists, curators, and artists in residence, ensuring clarity in terms and expectations, resulting in smooth and professional working relationships.

Panamá, Panama

GRID is an art platform and online art gallery with the mission to empower Latin America's artists to make a living through their art, by providing educational content, advisory and support as well as a community of art collectors, enthusiasts, fellow artists and gallerists. As the (technical) co-founder I oversaw the development and implementation of new projects and features, as well as the marketing strategies required to reach our objectives within set time frames and budget… Show more GRID is an art platform and online art gallery with the mission to empower Latin America's artists to make a living through their art, by providing educational content, advisory and support as well as a community of art collectors, enthusiasts, fellow artists and gallerists. As the (technical) co-founder I oversaw the development and implementation of new projects and features, as well as the marketing strategies required to reach our objectives within set time frames and budget. Some things we've accomplished at GRID (as a two person team) during our first year:• Planned and executed +5 both online and in person art shows involving over 60 artists from Panama and the Latin American region, leveraging #nocode tools and platforms to create immersive and accessible experiences.• Built an eCommerce platform for fine art focusing on regional medium career artists, generating over $5k in sales in the first 2 months. (We also managed the packaging and shipping logistics)• Developed and executed the social media and video strategy for Instagram, resulting in organic growth of over 50% within the first quarter. 🏆 GRID was also a finalist at The Ibero-American Design Biennial (BID) in 2020 in the "Digital Design" category, just 2 months after our launch. Show less

Panamá, Panama

- Selected as a Professional Fellow for the "A Digital Path to Entrepreneurship and Innovation for Latin America" program (spring '21 cohort), working on the development of a digital art platform for LATAM.- Collaborated with The Verge and the media teamThrough the learning experience with the video & social team at The Verge (Vox Media), I:• Developed and launched @GRIDGaleria's YouTube channel

Panama

👩🏽‍💻 Fundación Calicanto is a non profit organization working with at risk women and communities in Panama, empowering them and their families through professional training and psychological support.As a social media and community manager, I:• Collaborated with stakeholders in order to craft a social media strategy that increased brand awareness and helped us establish strong relationships with allies and donors through meaningful and relevant content. • Monitored the… Show more 👩🏽‍💻 Fundación Calicanto is a non profit organization working with at risk women and communities in Panama, empowering them and their families through professional training and psychological support.As a social media and community manager, I:• Collaborated with stakeholders in order to craft a social media strategy that increased brand awareness and helped us establish strong relationships with allies and donors through meaningful and relevant content. • Monitored the development of audiovisual pieces of content, sourcing and working directly with the design team. • Produced, filmed and edited video interviews and testimonials that increased brand sentiment through in person events screening and social media.• Built the organization's former website on Wordpress and managed the translation of all content, as well as the design of several landing pages for specific events / fundraisers. Show less

Panama

• Strategized monthly social media content campaigns for a diverse portfolio of both local and regional brands such as Maxell, Bern Hotels, Bannaba Coffee, in collaboration with the account manager and the design team. • Managed and nurtured the communities of +7 brand accounts through social listening and engagement. • Implemented a new video editing workflow on Premiere Pro + AE for the production team.

Panamá, Panama

Video editing:- Edited long form documentaries, trailers, reels and short form content alongside the directors and producers.- Implemented the use of new workflows for subtitling and captioning in Premiere Pro CC (Back when there was no automatic captioning!) Production Assistant:- Assisted in data management tasks during on-site commercial productions. - Acted as production assistant during commercials for brands such as Samsung, Hilux, Amstel, Toyota and more.

Master'S Degree, Cultural Management

💡 Interested in exploring the possibilities at the intersection of art, technology, community and sustainability as a project manager.

Especialización En Creatividad Y Dirección De Arte, Art/Art Studies, General

Bachelor'S, Marketing And Advertising With A Minor In Video Production, 2.9