Fernanda Hernández Email and Phone Number

Collaborated on innovation and strategic design projects for companies across LATAM and Africa, working closely with multicultural teams to address business challenges through the integration of emerging technologies.Increased business opportunities through strategic initiatives, including successful upsells to a major Fortune 500 client, by focusing on AI literacy and the understanding of emergent consumers and markets. Designed and organized 3 hackathons, 2 talks, and 2 networking events, activating over 500 Gen Z participants across Mexico, Nigeria, and South Africa. By strengthening relationships with 15 key stakeholders, I developed tailored initiatives that aligned with the specific needs of this consumer segment, ensuring lasting engagement and impact.Led 3+ research initiatives on cultural and technological trends, driving generative AI adoption in 50% of innovation projects, enabling the anticipation and resolution of future market challenges on a global scale.

Secured a 20’000.000 Cop in funding for the "Voz en Off" project, gaining support from 5 key organizations, including the French Embassy and Festival Internacional de Cine de Cartagena, which expanded the project’s reach to +300 sudentsCoordinated 20+ activities for the National Meeting of Film Students, engaging +350 students and 30 professionals in events like the Bogotá Audiovisual Market (BAM) and Festival Internacional de Cine de Cartagena, boosting event visibility 50%Managed budgets and coordinated logistics with suppliers to ensure the successful execution of activities, with a 95% satisfaction rate among 400+ participants.

Responsible for generating action paths based on agile methodologies for the development of products from the MadLove Group service portfolio, such as series, movies, video clips and experiences. Responsible for linking interests of different teams and stakeholders, ensuring compliance with established objectives and achieving effective communication.Coordinator of the global strategy team of the Monsieur Periné project in charge of devising, designing and producing content for his new album, including the design of the show for the Volverte a Ver tour, with 27 dates in the United States, and various audiovisual products close to launch.Coordinator of creative tables for the ideation and development of video clips for artists such as Andrés Cepeda, Santiago Cruz, las Villa, among others.

In charge of managing education processes for the audiovisual sector such as MediaLabs Colombia and Encuentros 2022, fully and effectively attending to the needs of stakeholders such as the Ministry of Culture, the National Council for Arts and Culture in Cinematography (CNACC) Proimágenes Colombia, the ICT Ministry, and the more than 600 participants in the training experiences

Responsible for providing logistical support to the activities of the workshops of the Creative and Cultural Enterprise Program - Laboratorios En Red in March 2021, accompanying the 20 cultural projects in the processes before and after the workshops, achieving excellent communication between participants, mentors and institutions and developing the proposed tasks with quality and effectiveness.

Responsable de desarrollar el concepto de PARALELO 2020 y de unir esfuerzos para su realización en entornos virtuales.Encargada de manejar equipos en las áreas de eventos y alianzas. Responsable de establecer comunicaciones con proyectos de ciencia ficción a nivel nacional e internacional

Encargada de liderar el equipo de desarrollo de identidad visual y de marca.Responsable de crear e implementar la estrategia de comunicaciones del Festival Paralelo; de posicionar la cuenta de instagram @FestivalParalelo y de manejar sus redes: redacción de copies, interacción con la audiencia, análisis de estadísticasEncargada de generar contactos con medios de comunicación para el cubrimiento del evento.

“Joven Investigadora” - research assistant.Support on research projects about common goods, community economies, tourism and post conflict. Part of the supporting team of colaborative desin sessios of the video game Poder Violeta.