• Help small and local businesses facilitate various forms of useful marketing practices such as email marketing, social media marketing, SEO, and more.• Provide marketing consulting services to guide brands and businesses in the right direction to boost sales and establish themselves in the market.• Utilizing skills in photography, capture important aspects of a business (storefront, events, and products) to release to customers which further establish the brand persona.• Design websites by working closely with business owners to ensure good customer experience, accurate information, and adhesion to brand guidelines.• Produce creative assets for businesses such as logos.

• Developed and implemented comprehensive marketing strategies and plans, integrating Sun Tours and Pleasurebent Tours into a single brand.• Created all graphic design materials and marketing copy for various channels including flyers, videos, online ads, and print media.• Scheduled, planned, and executed marketing events, including sales presentations and large-scale promotional events, enhancing customer engagement.• Maintained company websites and social media pages, using analytics to drive decisions and improve customer experience, while sending weekly emails to over 15,000 subscribers.• Recruited and supervised marketing staff, developed training programs, and ensured effective communication with all departments and external partners.•Managed, designed, and published our quarterly catalog of about 50 pages and mailed to our customer database plus purchased mailing lists of over 20,000.

Duties same as SUN TOURS role.

• Created and refined digital marketing content, ensuring clarity, cohesion, and alignment with brand guidelines, resulting in high-quality materials that effectively promoted products and services for clients.• Successfully managed and coordinated multiple client projects, consistently meeting tight deadlines and aligning deliverables with client expectations, demonstrating strong organizational and planning skills.• Oversaw the editing, formatting, and proofreading process, ensuring content met the highest quality standards and adhered to brand guidelines.• Strategically embedded relevant keywords and meta tags in content, enhancing Search Engine Optimization (SEO) and leading to increased web traffic and improved SERP rankings.

• Spearheaded the marketing and promotions department of a five-station radio group, creating and implementing marketing plans and strategies spanning radio, print, digital, and social platforms for each station based on the target audience and brand guidelines.• Orchestrated successful station marketing events including concerts, remote broadcasts, and a first-of-it's-kind Kentucky Proud Festival with live music, food, and over 25 local vendors who helped in fundraising for the non-profit Feeding Kentucky.• Developed and designed graphics and promotional materials utilizing expertise in Adobe Creative Cloud programs such as Photoshop and InDesign.• Developed effective pricing strategies and budgets across the department to acquire needed materials and signage.• Managed, designed, and ensured cleanliness, organization, and maintenance of four station vehicles used for station events.• Analyzed web analytics data to measure the effectiveness of digital advertising and oversaw all activities on station social media pages including Facebook, Twitter, Instagram, and Snapchat with over 68,000 followers combined.• Communicated and met with potential clients and businesses to discuss advertising opportunities with the sales department to provide thorough insight.• Ensured compliance with all applicable laws related to the department and stayed in continuous contact with the legal department to ensure the development and use of waivers, contest rules, and terms relating to the execution of station events.• Hired, supervised, and trained a six-person team on best practices related to department activities including social media, marketing materials, listener interaction, and event coordination.

•Z-Rock 103, Sundays 10a-3p | Nash FM 92.9, Saturdays 7p-12a | Hot 102.5 Sundays 12p-3p•Appeared on multiple radio stations as a talent, using memorized scripts or ad-libs.•Researched potential topics by being well-versed in listener interests, brands, and reading company-published ideas.•Operated boards implementing technical expertise in various programs.

• Directly assisted the Marketing and Promotions Director in any and all department activities including contributing new ideas for marketing campaigns to stay relevant and resonant.• Managed direct e-mail marketing campaigns for each station, sending out five curated station emails to over 15,000 subscribed listeners weekly while monitoring click data.• Assisted in the design of promotional merchandise such as t-shirts, hats, mugs, and more utilizing expertise in graphic design and Adobe Creative Suite.• Assisted in the coordination of remote marketing events with all involved parties, aiding in the set-up and breakdown of all promotional items while ensuring that content was published across multiple mediums such as radio and social media. Also, embraced a public-facing role during station events as an on-air talent to build connections with listeners.Rockin' the Ridge 2018 - NASH FM 92.9 helped put together an event of live music and vendors in Dry Ridge, Kentucky. NASH Nights Live's, Shawn Parr, announced bands and interacted with festivalgoers. I photographed and promoted online the event and bands. Meet and greet with special guest Gretchen Wilson was also photographed by myself.

• Oversaw a team of workers• Managed baseball park area including concessions and equipment• Served as the primary contact for baseball activities during games and events• Provided customer service to pool and park guests• Oversaw stock levels at concession stands• Assisted in other parks and recreation events such as the 4th of July celebration and Halloween• Processed daily paperwork and closing routines• Oversaw cleanliness and organization of park• Enforced rules to park guests• Deposited money from daily activities • Painted different designs each year onto kid's area pool

•Responsible for leadership tasks as delegated by the store manager•Provide individual and team performance feedback and recommendations to managers•Coach and reward in the moment to maximize selling potential of associates•Responsible for enforcing company policy, ensures a safe work environment, free of harassment or unlawful discrimination•Support continued training of sales associates•Lead and model the selling and customer experience standards•Lead selling efforts to meet selling goals during scheduled shifts•Display knowledge of product, company policies and store strategies•Set the direction and goals for the day/shift when associates arrive for work•Build highly satisfied and loyal customer base through engagement, conversion and capturing customer phone and e-mail•Ensure associates receive scheduled breaks and meal periods (per state specific guidelines)•Support replenishment activities that keep the store full and abundant•Assist with floor sets, window changes, visual presentations, signage placement, etc. as directed•Execute visual standards and maintain a safe, inviting store appearance•Perform opening and closing routines•Act as the manager on duty, when scheduled, to address customer service, vendor or maintenance issues•Responsible for communicating any issues during opening/closing shifts to the store manager•Maintain policies and procedures•Lead operational teams

• Sales: Demonstrated a customer centric mindset by modeling selling behaviors with a passion for the brand, customer, and the product. Delivered results in the role that contributed to the store’s success. Aware of and accountable to store and individual sales goals.• Brand Experience/Customer Service: Exemplified an optimistic and energetic presence through team collaboration while building strong relationships with customers to maximize customer loyalty. Provided solutions and inspiration to customers about the brand.• Working with the Team: Worked collaboratively with the store team to achieve store objectives and sales results. Maintained a positive attitude and is flexible to the changing needs of the customer and the business.• Store Standards: Ensured product was always available to the customer and represented in a compelling way that was consistent with visual guidelines. Ensured the store was consistently recovered and customer ready every day meeting brand standards on the sales floor and in the back stockroom areas.• Loss Prevention, Safety, and Compliance: Adhered to policies and procedures, standards and practices, and company directives. Protected company assets. Complied with company safety, security, and shrink avoidance policies and programs. Reported any and all concerns to management.• Professional Conduct: Modeled behavior that respected the background, experience, and cultural differences of others, while upholding the integrity and values of the VF Corporation and Vans.