Matt Fidler

Matt Fidler Email and Phone Number

Founder and Principal | CX Strategy Consultant @ MoMa Customer Experience Consulting
Pittsburgh, PA, US
Matt Fidler's Location
Greater Pittsburgh Region, United States, United States
About Matt Fidler

I lead and empower brands to harness Customer Experience to deliver exceptional financial returns.Whether I’m building CX functions from scratch or revitalizing existing teams, I use the voice of the customer to identify and resolve pain points, build new value-added experiences, and lead the creation and execution of multi-year strategic roadmaps.As a strategic change agent and polished executive, I know how to effectively coach teams and deliver actionable results. My ability to counsel C-level leaders and drive growth has enabled me to provide demonstrable benefits for organizations like VIVIO, Guardian, Highmark Blue Cross Blue Shield, Kaplan Test Prep & Admissions, and Sherwin-Williams.Additionally, I am a results-focused self-starter with business savvy, proven negotiation skills, and comfort with a wide range of activities from implementing new technologies to leading enterprise-wide culture change. My full spectrum view of the company is underscored by acting as Chief of Staff for two CEOs and one CMO.Over the years, I have worn many hats and developed a unique ability to manage multi-disciplinary projects and overcome challenges. But actual experience has taught me that success for my companies boils down to the following:● Listen to the customer - Translating consumer perspectives calls for meticulous research, mastery of data, and parsing fiction from reality. I combine all three to achieve success.● Build the intersection where the customer and the company mutually benefit. Define the inextricable link between CSAT and NPS scores and churn reduction, cost cutting and revenue generation to bolster the bottom-line.● Design solutions with both customers and employees using human centered design to create cross-functional team buy-in.● Execute today and keep an eye out for roadblocks that are miles ahead. Ideas are common. Execution is rare. My ability to leverage both is what sets me apart.Areas of Expertise:Customer Experience, Strategic Planning, Brand Management, Business Development, P&L, Integrated Marketing, Product Management, Customer Relationship Management (CRM), Digital Strategy and Design, B2B/B2B2C/D2C, Ecommerce, KPI Definition and Tracking, Corporate Learning & Development.

Matt Fidler's Current Company Details
MoMa Customer Experience Consulting

Moma Customer Experience Consulting

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Founder and Principal | CX Strategy Consultant
Pittsburgh, PA, US
Matt Fidler Work Experience Details
  • Moma Customer Experience Consulting
    Founder And Principal | Cx Strategy Consultant
    Moma Customer Experience Consulting
    Pittsburgh, Pa, Us
  • Amn Healthcare
    Vice President, Strategic Growth & Client Experience
    Amn Healthcare May 2023 - Present
    Dallas, Tx, Us
  • Vivio, A Public Benefit Company
    Senior Vice President & Chief Experience Officer
    Vivio, A Public Benefit Company Nov 2022 - May 2023
    Hayward, Ca, Us
  • Vivio, A Public Benefit Company
    Vice President Of Member Experience
    Vivio, A Public Benefit Company Nov 2020 - May 2023
    Hayward, Ca, Us
    VIVIO is a Specialty drug carve-out for large self-funded employers and health plans. Utilizing individualized clinical reviews based on patient, disease and drug data allows VIVIO to ensure members are taking the right drug for them at the best total cost for their employer. VIVIO's transparent model passes through 100% of savings to employers, helping them reduce their Specialty spend by 40%.
  • Moma Experience Consulting
    Chief Experience Officer | Executive Consultant
    Moma Experience Consulting Mar 2020 - Nov 2020
    Leveraging my extensive customer experience background and leadership skills, I counsel C-suite leaders and business executives. My job is to develop customized CX strategies and implementation plans centered around customer research, ROI methodology and structure, organizational design, and process definition and installation. ● Architected pioneering market research and CX practice for healthcare client that boosted member engagement and satisfaction.
  • Guardian Protection
    Vice President Of Customer Experience
    Guardian Protection Oct 2015 - Mar 2020
    Warrendale, Pa, Us
    During my time with Guardian Protection, I directed the strategic and tactical CX operations and initiatives covering people, processes, and technology; reported directly to President. To achieve results, I used voice of customer data to gain insights into our customers’ perceptions of their overall experience. I conducted process mapping and root-cause analysis to enhance customer satisfaction. My scope of responsibility included CX, Product Development, Corporate Training and team leadership for four direct reports and +60 staff.● Slashed annual customer churn by establishing CX initiatives and end-to-end functions, including change management, cross-functional business leader buy-in, employee experience, and financial justification.● Converted nearly 60% of Detractors to Promoters through customer lifecycle management; mapped out customer journey, developed listening points and installed multidisciplined changes.● Enhanced overall operations while serving as acting Chief of Staff; devised organization-wide, multi-year strategic roadmap while ensuring voice of the customer permeated plan. ● Aligned business and customer needs during SaaS-based learning management system launch by embedding with learning and development team to overhaul training plans and processes.● Sparked double-digit conversion percentage growth over prior year by revamping largest customer churn touchpoints including loyalty and moves teams.
  • Highmark Inc.
    Vice President Of Customer Experience, Insights + Planning
    Highmark Inc. May 2014 - Sep 2015
    Pittsburgh, Pennsylvania, Us
    In this role, I built the entire customer experience function and ran the overall operations. My role entailed utilizing my market research and immersive planning skills to improve member satisfaction and experience. I was able to gain buy-in from our executives and created a consumer capabilities roadmap. I also mentored and coached seven direct reports and +140 team members.● Generated $3M in annual savings and bolstered key CX metrics by championing assessment of omni-channel customer experience, identifying 200 possible improvements, and coordinating with +30 departments to deploy +80 CX improvements each year. ● Cut 25% from annual spend by transitioning to digital research methodologies and reinvesting in CX research.
  • Highmark Inc.
    Vice President Of Consumerism & Retail Marketing
    Highmark Inc. Jan 2010 - May 2014
    Pittsburgh, Pennsylvania, Us
    As the VP of Consumerism and Retail Marketing, I owned full accountability for marketing and sales channels, including customer experience, digital marketing and ecommerce, retail, telesales, market research, and strategic partnerships. It was on me to develop a fresh digital strategy, experience, and design for all platforms. I also managed our marketing services covering intake, traffic, production, CRM, and analytics.● Sponsored business-critical digital re-platforming projects that utilized human centered design and agile development to overhaul member site, rollout ecommerce platform, and shift to new content management system. ● Managed implementation of top 10 digital improvements across brand that facilitated self-service, led to increased visitor satisfaction, and lowered leakage to more expensive channels.● Supercharged participation in e-delivery, wellness and care management programs by transforming outdated and basic outreach campaigns with segment-based messaging, offers, and channel delivery.
  • Highmark Inc.
    Director Of Consumerism & Retail Marketing
    Highmark Inc. Jul 2008 - Jan 2010
    Pittsburgh, Pennsylvania, Us
    I oversaw the development of customized, tailored, and focused member engagements along with key retail and customer-focused areas, including master data management (MDM) program to develop a single member ID that facilitated omni-channel tracking across all company systems. I also lead a segmentation project for 5M health plan members based on attitudes, beliefs and values.● Led creation of health insurance retail store chain that produced $110M in revenue in less than three years; devised in-store experiences that generated 91% top-two box satisfaction and 58 NPS.● Championed implementation of Salesforce.com’s Sales Cloud to support telesales, retail operations, and digital acquisition to enable more accurate cost-per-channel metrics.
  • Kaplan Test Prep And Admissions
    Director Of Health Brands
    Kaplan Test Prep And Admissions Oct 2005 - Jun 2008
    New York, Ny, Us
    Full brand management responsibilities for $60M in annual sales across four unique brands. Broad-scope responsibility spanning P&L, product strategy and development, and brand strategy.
  • Sherwin-Williams
    Associate Brand Manager
    Sherwin-Williams Jun 2003 - Oct 2005
    Cleveland, Oh, Us
    Oversaw 11 Minwax brands with annual sales in excess of $120M. Leveraged market research and point-of-sale data to identify overall category trends and strengthen sales across core products and line extensions.
  • Ford Motor Co
    Zone Manager
    Ford Motor Co Jul 2001 - Jun 2003
    Dearborn, Michigan, Us
  • Development Dimensions International
    Marketing Representative
    Development Dimensions International Jul 1998 - Aug 1999
    Bridgeville, Pa, Us

Matt Fidler Skills

Leadership Strategic Planning Marketing Strategy Competitive Analysis Product Management Strategy Market Research Management Cross Functional Team Leadership Marketing Integrated Marketing Product Marketing Customer Experience Management Brand Management Customer Experience Business Development Team Building Crm Segmentation Change Management Consumerism Product Development Business Strategy Retail Strategic Partnerships Customer Insight Sales E Commerce Social Media Marketing Digital Strategy Market Analysis Market Planning Analytics Customer Relationship Management Forecasting Pricing Marketing Management Business Process Improvement Marketing Research

Matt Fidler Education Details

  • Penn State Smeal Mba Program
    Penn State Smeal Mba Program
    Brand Management & Marketing
  • Grove City College
    Grove City College
    Business Management

Frequently Asked Questions about Matt Fidler

What company does Matt Fidler work for?

Matt Fidler works for Moma Customer Experience Consulting

What is Matt Fidler's role at the current company?

Matt Fidler's current role is Founder and Principal | CX Strategy Consultant.

What is Matt Fidler's email address?

Matt Fidler's email address is mf****@****psx.net

What is Matt Fidler's direct phone number?

Matt Fidler's direct phone number is +172446*****

What schools did Matt Fidler attend?

Matt Fidler attended Penn State Smeal Mba Program, Grove City College.

What are some of Matt Fidler's interests?

Matt Fidler has interest in Education, Arts And Culture, Health.

What skills is Matt Fidler known for?

Matt Fidler has skills like Leadership, Strategic Planning, Marketing Strategy, Competitive Analysis, Product Management, Strategy, Market Research, Management, Cross Functional Team Leadership, Marketing, Integrated Marketing, Product Marketing.

Who are Matt Fidler's colleagues?

Matt Fidler's colleagues are Tabor Hamilton, Valerie Hoang Hoang, Lucas Marthaler, Clint Perry, Shanna Miller, Brij S., Nora Kim.

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