As the consumer insights “face” to the Global Men’s NSW Team, I own the NSW insights learning agenda, prioritizing work aligned to key business objectives. Also responsible for identifying what we need to learn, develop and deliver the relevant analyses, and turn insights into actionable ideas by wiring them into and across functional partners.

Responsible for defining and deploying a first-of-its-kind membership offering for Rivian.

I lead a team of creative thinkers and makers responsible for designing innovative digital products and services for Nike and Starbucks. We own the "fuzzy front end" of all project engagements and shape early thinking to ensure design is delivering against the needs of both the business and the consumer.

Responsible for architecting and leading all research and strategic efforts for product and service design work in the Portland office. Worked with multiple categories across Nike including Jordan, Running, NikeID, Membership, and NXT.

Manage and drive the marketing plan and global execution of marketing concepts and campaigns for both the Custom and Wearable Electronics categories.

Responsible for driving customer experience innovation across the global Oakley Custom platform.

Work with clients on a range of strategic branding initiatives that include brand positioning, naming, architecture, customer experience and identity. Key clients include SanDisk, Yousendit, Kubota Tractor Corporation, Johnson&Johnson, HP, Buffalo Bill Historical Center and SMUD (Sacramento Municipal Utility District).

Act as strategic consultant for the development of comprehensive single & multi-channel digital strategies. Plan, run and manage qualitative and quantitative research activities including in-depth interviews with key stakeholders and users. Develop strategic briefs that guide and inspire creative teams. Lead the strategic direction for digital experiences for clients including Stanford, St. Cloud State University, Best Friends Animal Society and Scottrade.

World’s leading manufacturer of custom modular trade show solutions and strategiesResponsible for all new business development and account growth. Act as strategic consultant for comprehensive exhibit designs and event-marketing projects. Coordinate across multiple departments to ensure timely delivery of exhibit structure and graphics.

Full-service advertising and alternative marketing agency. Representative clients include KFC, Wienerschnitzel, AdLink and Artisan Entertainment