Maria Fernanda La Rotta Email & Phone Number

New York, United States

San Francisco, Ca, Us

New York, Ny, Us

• Professor of 'Strategic Management' and 'Business Models & Entrepreneurial Strategy' in the Bachelor of Business Administration (BBA) program• Design course syllabus, balancing core lecture and practical learning through class experience and assigned projects• Support curriculum development working directly with program directors

Aliso Viejo, Ca, Us

• Delivered 5 software/platform solutions to market, managing teams of 10+ UX/UI designers and engineers, owning end-to-end development and overseeing the quality of the product experience• Facilitated strategic alignment between top executive leaders structuring roadmaps for digital transformation and leading workshops with key business units to define product design strategy• Designed digital solutions by analyzing customer needs, business objectives and data to turn broad conceptual needs and insights into validated value-generating solutions; influence organizational stakeholders, resource investment, product KPIs and GTM• Analyzed requirements and performance metrics, wrote user stories, and managed product backlog, prioritizing new features vs defects and functional iterations. Oversaw design and engineering team to deliver goals on schedule. Built Agile framework for product design initiatives, adopted by 8 leads and 50+ cross-functional team members in Product, Design, Dev & Business• Defined and conducted research for Sony, Costco, Intel, and T-Mobile. Conducted user interviews, concepting workshops, usability testing, heuristic analysis, surveys, and shadowing to define the ecosystem and build an understanding of the user • Led design teams, owning hiring, training and management. Owned cross-functional collaboration with Business, Engineering, Product and Content partner teams, building collaborative systems under Agile and SCRUM methodologies

Aliso Viejo, Ca, Us

• Designed user experience for various B2B and platform solutions, leading end-to-end design and delivery roadmaps (exploration, requirements, wireframing, UI, functional prototyping, dev implementation, QA)• Led product development engagements for clients including Intel, Sony, Anthem, and T-Mobile, managing a team of cross-functional collaborators, overseeing the entire design process from research through implementation• Analyzed and mapped insights through data, customer personas, shopping/customer journey, opportunity and gap analysis, among others. Translated suites of insight into actionable storytelling to inform strategic goals and align decision-makers, designers, and technologists• Owned User Research and Data Analysis through quantitative and qualitative methods including usability studies, heuristics analysis and data-driven insights; conducted up to 80 in-depth interviews with users globally; mapped customer journeys and pain points, user flows, requirements and recommendations and defined prioritized MVP roadmap

New York, Ny, Us

• Conducted primary research leading 30 in-depth interviews and outreach to collect 60 short survey responses + secondary research identifying insights to validate market opportunity• Defined value proposition and positioning strategy with founder team, identified key awareness customer touchpoints• Delivered a streamlined mobile-first UX strategy; developed lo-fidelity prototypes and digital assets for design execution

Us

• Reported directly to CEO to inform corporate strategy; defined and managed B2B product roadmap• Led cross-functional product leadership team of 8 to execute strategy and key growth initiatives via a partnership with Marketing, Sales, Software, Operations, and Finance• Developed and managed integrated marketing and sales campaigns for B2B products; drove $10M in B2B revenue with YOY revenue growth of 41%• Designed account management program to nurture and grow relationships with Fortune 500 companies including Salesforce, IBM, Workday, Facebook, Google & Abbott; implementation resulted in sales growth of $6M• Built and managed Go-to-Market strategy and defined value propositions for 2 unique business lines• Designed and conducted research to define the service experience model; conducted 30-minute video-call interviews with 30 existing and prospective clients to determine product roadmap• Implemented Design Thinking and Human-Centred Design to establish overarching qualitative goals and language around an improved customer experience

Us

• Developed Go-To-Market strategy for two distinct B2B Business Lines; structured RFPs for Fortune 500 corporate clients including Tesla, Google, Microsoft and Facebook, building $20M in sales pipeline• Led key pitches for sponsorship acquisition, including Apple and Diageo, securing $350M in partner dealsBuilt pitch decks and corresponding scripts for C-Suite for investor funding pitches, partner engagement, and convention series• Collaborated with managers to rollout subject-matter capabilities training; streamlined all internal communications via intranet achieving 80% adoption in 90 days

Us

• Managed new website launch; overseeing UX and content creation; directed product photo shoots • Coordinated proprietary hardware initiatives aligning cross-functional team, managing full product launch• Built multi-channel marketing campaigns and worked with sales managers to create sales enablement content for digital touchpoints, speaking opportunities, and printed collateral

Us

• Designed market launch plan, built standard operating procedures for new opportunity diligence, garnered client and stakeholder approval, aligned resources, and activated operations team• Coordinated departmental communication across Business Development, Finance and Operations to improve operational efficiency, resulting in 30% reduction in production timeline• Organized and structured Business Development standard operating procedures for training and expansion

London, England, Gb

• Prototyped beta product, generating user journey evaluation; delivered market research for quality and feature assessment• Delivered trend analysis reports, marketing and brand strategy recommendations for Ray-Ray product innovation

• Created communication strategy and managed online community for leading Colombian coffee brand , developing tactics to grow footprint and promote consumption; generated 7% average growth and 4.5% engagement increase• Produced digital and graphic content for brand across social media networks, increasing engagement in various channels• Presented monthly reports, analyzed marketing metrics and identified opportunities for growth and improvement

Chicago, Illinois, Us

• Developed ATL (TV, print, press), BTL (activations, shopper) and digital advertising campaigns for global brands including Coca-Cola, P&G, Kellogg and McDonald’s, targeted to regional markets• Furnished local campaigns by adapting and refining global guidelines, collaborating with US-based client teams• Led team of 4 to win two key accounts: Old Spice and Head&Shoulders

Medellín, Antioquia, Co

• Developed all graphic material for localization of global food chain, adapting brand and marketing tactics for the Colombian market• Designed and executed digital and ATL campaigns, resulting in 50% restaurant attendance increase

Dmba - Mba In Design Strategy

Customer Analytics Certification, Marketing

Ux Design& Web Master Course: Strategy, Design, Development - Certification, User Experience

Designer, Communication & Product Design

Ib Bachelor