Michael Morelli

Michael Morelli Email and Phone Number

CEO at etf.com | C-Suite Sales & Operations Executive | Driving Growth & Monetization Strategies @ etf.com
Michael Morelli's Location
New York, New York, United States, United States
Michael Morelli's Contact Details

Michael Morelli personal email

About Michael Morelli

I have spent the majority of my career in the digital space as a successful operations leader, sales executive, and entrepreneur. Throughout my experience, I have partnered with both small and large corporations to significantly grow revenue, build best-in-class teams, and maximize all monetization opportunities. I am a proven collaborative leader with a strong executive presence, capable of blending big-picture strategies with tactical solutions to inspire and achieve record growth in both advertising and subscription revenue. I am the CEO of ETF.com, the leading authority on ETF news, analysis, data, and education, empowering investors to make informed decisions and achieve better investment success. Before, I was the GM/SVP of Media Sales & US Operations at Seeking Alpha, the market's #1 financial investment research platform. In 2015, I decided to become an entrepreneur and launched a digital consulting & investment firm called Mpowers Media. We successfully retained numerous high-profile clients which in turn led to full-time roles. Other previous positions I’ve held include VP of Digital Sales and Head of Ad Operations at Paramount/Viacom.

Michael Morelli's Current Company Details
etf.com

Etf.Com

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CEO at etf.com | C-Suite Sales & Operations Executive | Driving Growth & Monetization Strategies
Michael Morelli Work Experience Details
  • Etf.Com
    Ceo
    Etf.Com Jan 2022 - Present
    New York, Ny, Us
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  • Seeking Alpha
    Gm/Svp, Media Sales & Us Operations
    Seeking Alpha Sep 2019 - Dec 2021
    New York, Us
    Led & Manage: - Ad Sales- Ad Operations- Brand Solutions/Marketing- Ad Product- Account Management/Client Services- Native Flagship Newsletter "Wall Street Breakfast" - Podcasts - (Wall Street Breakfast, SA for FA's, Let's Talk ETFs, etc)- US Business Operations
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  • Mpowers Media Digital Consulting
    Founder & Partner
    Mpowers Media Digital Consulting Oct 2015 - Sep 2019
    Launched a Digital Consulting and Investment Company in 2015 to transform traditional and start-up companies into digital powerhouses. Retained multiple successful, long-term consulting engagements including The Real Deal, Hollywood Media, and Movietickets.com resulting in over $25M in generated revenue. In addition, I co-launched a digital audience extension platform as well as acquired, launched, and managed 5 Ent & Lifestyle websites which were all profitable in year 1 of operation.
  • The Real Deal
    Head Of Digital Strategy
    The Real Deal Aug 2018 - Aug 2019
    Ny, Ny, Us
    Led the digital business including operations, sales, product, email marketing, technology, audience development, and social media. Monetized all digital assets (desktop, app, mobile, video content studio, newsletters. Executed new go-to-market ad sales strategy focusing on creating multi-platform and multi-asset campaigns and created and implemented the entire programmatic strategy to increase all key metrics. Managed content paywall subscription including the strategic vision for increasing paying subscribers and maximizing profit.
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  • Hollywood.Com, Llc
    Chief Revenue Officer - Movietickets.Com & Hollywood.Com
    Hollywood.Com, Llc Jan 2016 - Dec 2017
    Boca Raton, Florida, Us
    Restructured/rebuilt national digital sales organization as well as executed all-new internal processes including digital marketing, inventory management, sales planning, analytics, and reporting. Deployed a new go-to-market strategy and associated marketing tools for both digital properties; including upfront sales presentations, advertisers marketing materials, as well as new digital products. Assisted in Movietickets.com sale/post-transition to NBC Universal in Dec 2017
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  • Viacom
    Vp Digital Sales & Operations
    Viacom Jul 2010 - Oct 2015
    New York, Ny, Us
    Head of Digital Ad Sales for BET Digital Media Group. Restructured & rebuilt digital sales group to have “best in class” organization (lead of team of 12). Develop advertising sales strategy for digital portfolio (2 websites, 3 apps, mobile & social) including comprehensive short & long-range plans to maximize revenue growth and profitability. Responsible and managed Ad Revenue P/L; create annual/quarterly sales targets using a bottoms-up approach.Daily operational responsibilities to successfully run division; Responsible for managing, forecasting, & optimizing ad revenue across the entire digital portfolioManage Digital Ad Sales Planning to ensure optimal pricing, inventory, & overall value of campaigns.Analyze potential revenue-generating and visitor acquisitions, partnerships, joint ventures, & organic growth initiatives that support the company’s strategic imperatives; includes ROI analysis and project recommendationsNegotiate contracts with talent & vendors related to Digital Media Group to optimize all contract terms
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  • Nbc Universal
    Director, Fp&A
    Nbc Universal May 2008 - Jul 2010
    New York City, Ny, Us
    •Led all financial processes including ownership of P&L, Cash Flow, and B/S•Partnered with Operators (Ad Sales, Affiliate Sales, Digital, Programming, Marketing, etc) to create one and five year strategic financial forecasts, operating plans and quarterly estimates•Prepared monthly operating presentations for President of Bravo and senior finance leaders which includes: financial results, operating plans, revenue/cost risks and opportunities, key industry metrics, and headcount analysis•Supported CFO with implementation of strategic and operational initiatives •Responsible for controllership and financial reporting process for quarterly close and quarterly estimates to NBC Universal (NBCU) and General Electric (GE)•Created in-depth Cash model for annual forecasting and quarterly pacing of total cash generated; currently being used as overall NBCU cable best practice•Attended GE leadership training including: Basic Essential Leadership Skills (for high potential associates) and Inclusive Leaders Workshop
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  • Viacom
    Director, Ad Sales Finance
    Viacom Dec 2007 - May 2008
    New York, Ny, Us
    Analyzed and forecasted advertising sales revenue across MTV Networks’ 17 On-Air and 21 Digital properties representing a $4 billion portfolio, including MTV, Nickelodeon, VH1, Comedy Central and SpikeModeled On-Air and Digital revenue to forecast potential revenue, assess risks and opportunities, and appraise the impact of key drivers (pricing, ratings, volume, inventory)Created weekly rolling forecasts, quarterly forecasts, budgets and long range plans Partnered with Ad Sales business development team on business plans and strategiesPrepared and managed Ad Sales expense annual budgets/quarterly re-forecasts/long range plans (representing over $200 million) for all of MTV Networks 17 on-air & 21 digital properties Managed Ad Sales month-end/quarter closes for all of MTV Networks which included: reporting operating results, preparing variance & high level analysis, and identifying opportunities, risks & industry trends
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  • Viacom
    Manager, Ad Sales Finance
    Viacom Nov 2004 - Dec 2007
    New York, Ny, Us
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  • Hearst
    Financial Analyst
    Hearst Aug 2002 - Nov 2004
    New York, Ny, Us
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  • Indemand
    Corporate Finance Associate
    Indemand Nov 2001 - Aug 2002

Michael Morelli Skills

Digital Media Forecasting Strategy Digital Strategy Management Social Media Business Development Digital Marketing New Business Development Strategic Partnerships Strategic Planning Television Budgeting Operations Management Strategic Financial Planning Corporate Finance Cable Television Advertising Online Advertising Media Planning Business Strategy Digital Video Social Media Marketing Marketing Integrated Marketing Advertising Sales Mobile Marketing Leadership Customer Relationship Management Marketing Strategy Sales Online Marketing Mobile Devices Microsoft Office Analytics Entertainment Video Broadcasting Search Engine Optimization Financial Analysis Financial Reporting Financial Accounting Site Analysis

Michael Morelli Education Details

  • Fordham Gabelli School Of Business
    Fordham Gabelli School Of Business
    Finance
  • Lafayette College
    Lafayette College
    Economics/Finance

Frequently Asked Questions about Michael Morelli

What company does Michael Morelli work for?

Michael Morelli works for Etf.com

What is Michael Morelli's role at the current company?

Michael Morelli's current role is CEO at etf.com | C-Suite Sales & Operations Executive | Driving Growth & Monetization Strategies.

What is Michael Morelli's email address?

Michael Morelli's email address is mf****@****ail.com

What schools did Michael Morelli attend?

Michael Morelli attended Fordham Gabelli School Of Business, Lafayette College.

What are some of Michael Morelli's interests?

Michael Morelli has interest in Animal Welfare, Children.

What skills is Michael Morelli known for?

Michael Morelli has skills like Digital Media, Forecasting, Strategy, Digital Strategy, Management, Social Media, Business Development, Digital Marketing, New Business Development, Strategic Partnerships, Strategic Planning, Television.

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