Michael Morelli Email & Phone Number

New York, Ny, Us

New York, Us

Led & Manage: - Ad Sales- Ad Operations- Brand Solutions/Marketing- Ad Product- Account Management/Client Services- Native Flagship Newsletter "Wall Street Breakfast" - Podcasts - (Wall Street Breakfast, SA for FA's, Let's Talk ETFs, etc)- US Business Operations

Launched a Digital Consulting and Investment Company in 2015 to transform traditional and start-up companies into digital powerhouses. Retained multiple successful, long-term consulting engagements including The Real Deal, Hollywood Media, and Movietickets.com resulting in over $25M in generated revenue. In addition, I co-launched a digital audience extension platform as well as acquired, launched, and managed 5 Ent & Lifestyle websites which were all profitable in year 1 of operation.

Ny, Ny, Us

Led the digital business including operations, sales, product, email marketing, technology, audience development, and social media. Monetized all digital assets (desktop, app, mobile, video content studio, newsletters. Executed new go-to-market ad sales strategy focusing on creating multi-platform and multi-asset campaigns and created and implemented the entire programmatic strategy to increase all key metrics. Managed content paywall subscription including the strategic vision for increasing paying subscribers and maximizing profit.

Boca Raton, Florida, Us

Restructured/rebuilt national digital sales organization as well as executed all-new internal processes including digital marketing, inventory management, sales planning, analytics, and reporting. Deployed a new go-to-market strategy and associated marketing tools for both digital properties; including upfront sales presentations, advertisers marketing materials, as well as new digital products. Assisted in Movietickets.com sale/post-transition to NBC Universal in Dec 2017

New York, Ny, Us

Head of Digital Ad Sales for BET Digital Media Group. Restructured & rebuilt digital sales group to have “best in class” organization (lead of team of 12). Develop advertising sales strategy for digital portfolio (2 websites, 3 apps, mobile & social) including comprehensive short & long-range plans to maximize revenue growth and profitability. Responsible and managed Ad Revenue P/L; create annual/quarterly sales targets using a bottoms-up approach.Daily operational responsibilities to successfully run division; Responsible for managing, forecasting, & optimizing ad revenue across the entire digital portfolioManage Digital Ad Sales Planning to ensure optimal pricing, inventory, & overall value of campaigns.Analyze potential revenue-generating and visitor acquisitions, partnerships, joint ventures, & organic growth initiatives that support the company’s strategic imperatives; includes ROI analysis and project recommendationsNegotiate contracts with talent & vendors related to Digital Media Group to optimize all contract terms

New York City, Ny, Us

•Led all financial processes including ownership of P&L, Cash Flow, and B/S•Partnered with Operators (Ad Sales, Affiliate Sales, Digital, Programming, Marketing, etc) to create one and five year strategic financial forecasts, operating plans and quarterly estimates•Prepared monthly operating presentations for President of Bravo and senior finance leaders which includes: financial results, operating plans, revenue/cost risks and opportunities, key industry metrics, and headcount analysis•Supported CFO with implementation of strategic and operational initiatives •Responsible for controllership and financial reporting process for quarterly close and quarterly estimates to NBC Universal (NBCU) and General Electric (GE)•Created in-depth Cash model for annual forecasting and quarterly pacing of total cash generated; currently being used as overall NBCU cable best practice•Attended GE leadership training including: Basic Essential Leadership Skills (for high potential associates) and Inclusive Leaders Workshop

New York, Ny, Us

Analyzed and forecasted advertising sales revenue across MTV Networks’ 17 On-Air and 21 Digital properties representing a $4 billion portfolio, including MTV, Nickelodeon, VH1, Comedy Central and SpikeModeled On-Air and Digital revenue to forecast potential revenue, assess risks and opportunities, and appraise the impact of key drivers (pricing, ratings, volume, inventory)Created weekly rolling forecasts, quarterly forecasts, budgets and long range plans Partnered with Ad Sales business development team on business plans and strategiesPrepared and managed Ad Sales expense annual budgets/quarterly re-forecasts/long range plans (representing over $200 million) for all of MTV Networks 17 on-air & 21 digital properties Managed Ad Sales month-end/quarter closes for all of MTV Networks which included: reporting operating results, preparing variance & high level analysis, and identifying opportunities, risks & industry trends

New York, Ny, Us

New York, Ny, Us

Mba, Finance

B.S, Economics/Finance